Title tag is the most important SEO real estate that you have, just by rewriting the title tag you can easily increase your click thro rate.
The title tag is a piece of code that tells the search engine what your page is all about. It gives a basis for the search spider to assign relevancy to your website, the result is also displyed in the search results as a hyper link, and it’s what the visitors see at the top of their browser while they are on your site.
Write a title tag that the search engines and your user love to see.
Here’s how :
Step 1 : Include a Title Tag
Most websites dont have one , even some of the top fortune 500 corporate websites don’t have a title tag. If you leave this blank the search engine will show an “untitled document” in teh search results on top on your page. No one searched for “untitled document” you are missing an opportunity for better SEO and sales for your products.
ie. The title that you ll see on the top of this page uses the following ’Make Money Online with Internet & Affiliate Marketing and Blogging - Web Traffic ROI’ , which is the title tag of the page. Every page on your site should have a title tag based on the content on your page.
Step 2: Avoid using your URL as your Title Tag
Many webmasters have been using URLs of individual pages as their title tags.
A title tag like “WebTrafficROI/categories/product1234.html” has the website address, the category and the product name but does nothing to enhance the search results. Some automated websites automatically generate a title tag for you which is similar to the above mentioned url. If it does, find out how you can change the setting to have better control of your title tag.
Step 3: Say goodbye to friendly greetings and focus on your keywords
There’s nothing wrong with a friendly greeting in person. But your title tag is the wrong place to say hello to your audience. A friendly greeting like “Welcome to my web page!” doesn’t tell the search engine what the page is all about. And again, who searches for welcome messages?
Step 4: Arrange your top two keyword phrases so they make sense
The best title tags use a combination of words and phrases that all get searched regularly. Then arrange them in a way so they make sense. On this blog for example , I use a combination of words and phrases that all get searched regularly — Internet marketing , affiliate marketing , make money online, blogging ,web traffic.
But I’ve arranged them to make sense as well as pull traffic from several different keyword searches:
“Make Money Online with Internet & Affiliate Marketing and Blogging – Web Traffic ROI”
If you were looking for advice on How to make money with your blogs or with internet marketing, you’d know you were in the right place after seeing that title.
Your title tag is easy to find and easy to change in your HTML code. On most web pages, your title tag (and meta tags) are right at the top, below your “head” tag:
<title>Make Money Online with Internet & Affiliate Marketing and Blogging – Web Traffic ROI</title>
When writing your title tag, keep it under 70 characters. Put your best keywords at or near the beginning of your title tag. With the limited number of characters you’re permitted, your keywords at the end of the tag could get cut off and visitors won’t see them.
If you have an ecommerce site , including your customer service or toll free number in your Title Tag can increase your conversions.