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Amazon acquires online retailer Zappos for $850 million

by ZK on July 23, 2009

This came as a suprise to me and a lot of other web marketers and online players. Amazon has acquired Zappos for $807 million in Amazon stock and $ 40 million in cash and restricted stock. Zappos has been one of the most repected and fastest growing ecommerce business in recent years.

Zappos started off as a footwear store but gradually moved to being an online retailer. Zappos is a great case study for marketers on “how to build a customer focussed company.”

Below is a video by Jeff Bezos on how he started Amazon 15 years back from his home, the company’s obsession in being customer focussed and the deal with Zappo. It’s a very brief, honest and impactful speech by one of the most powerful web entrepreneurs.

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{ 29 comments }

On Sale Steve Jobs July 23, 2009 at 11:04 pm

Oh boy another big sales of websites … they have build the faith of their customer and now sold to amazon.

Simply amazing.
.-= On Sale Steve Jobs´s last blog ..want to buy rapidsshare accounts =-.

amit@Web promotion uk July 24, 2009 at 5:23 am

nice vedio thanks for sharing..
.-= amit@Web promotion uk´s last blog ..Ethical SEO Factors =-.

Toronto Wedding Photographer August 6, 2009 at 2:40 am

Interesting looks like amazon taken a bright step

earn money writing July 24, 2009 at 8:25 am

That is a pretty huge deal!

christian louboutin July 24, 2009 at 10:33 am

Not only huge but they are trying to expand there network ..

Its a good deal …

Vic of BusinessAccent July 24, 2009 at 11:41 am

That’s a top website sale. Zappos has been a very successful online presence and deserves such valuation. And I can see more money in the unification of the two. Thanks for the news.
.-= Vic of BusinessAccent´s last blog ..The faithful and powerful businessman =-.

Web Marketing Blog July 24, 2009 at 1:33 pm

Indeed, Zappos is a great case study for all web marketers
.-= Web Marketing Blog´s last blog ..Amazon acquires online retailer Zappos for $850 million =-.

UPrinting July 24, 2009 at 8:47 pm

It’s definitely worth a lot, I’m sure this deal went through a lot of negotiations first before it was finalized. Being a respected presence in the online community, other companies can really use Zappos as a good example of excellent and dedicated customer focus. Thanks!

game-girl July 24, 2009 at 9:17 pm

Nice video! It is really interesting to know this news and make conclusions from it.
.-= game-girl´s last blog ..В фильме Бюро снимутся Мэтт Дэймон и Эмили Блант =-.

Rapid Application Development July 24, 2009 at 11:19 pm

this is a nice topic related good info.thanks for sharing this nice post and blog…
.-= Rapid Application Development´s last blog ..Hello world! =-.

Bubba Moe July 26, 2009 at 10:18 pm

Not only huge but they are trying to expand there network.Its a good deal …

Website Marketing Joel July 27, 2009 at 3:17 pm

Incredible – I didn’t see this coming, however it was probably a great acquisition. He has a lot of simple yet powerful advice. Great post

kitchen taps July 28, 2009 at 6:45 am

It seems really unbelievable. Zappos in really the big fame and amazon itself, so this would be a great deal.

Nonfault claims August 1, 2009 at 11:31 am

Good deal i would say and it will surely help to get more benefit further.
Thanks for sharing with me. I love to read every post on this great blog..

paul August 1, 2009 at 7:26 pm

I wonder how this will affect their ceo tony. It seems like he is there to stay.
.-= paul´s last blog ..Drake falls on stage – Video =-.

ZK@Web Marketing Blog August 1, 2009 at 8:48 pm

Yes, Tony will still head Zappos as their CEO but I think he will move from Zappos in a few months to start another venture soon
.-= ZK@Web Marketing Blog´s last blog ..Learn Affiliate Marketing with Affiliate Classroom =-.

Accident Benefits Claims August 2, 2009 at 6:39 am

its a good take up amazon is really awesome and its expanding rapidly.. I heard Amazon is targeting another big retail company is that true?

psychics August 2, 2009 at 10:06 pm

Zappers has been a very successful online presence and deserves such valuation. And I can see more money in the unification of the two. Thanks for the news.

Zoran August 8, 2009 at 9:05 am

Greatings, Onload of page my antivirus put alert, check pls.
Zoran

Jeremey@Acai Berry August 8, 2009 at 3:47 pm

Dang, that’s a big price tag. Pretty cool video as well.

Aditya@america bingo August 8, 2009 at 5:00 pm

Hi,
very nice post.It is very informative post. great resource for earn the money.

Bubba Moe August 9, 2009 at 10:23 pm

Thanks for sharing with me. I love to read every post on this great blog..

used tires August 10, 2009 at 10:41 pm

I always find it interesting that when companies buy other companies they give them a share in stocks as a way of payment. Personally I would rather get cash than the stocks, hehe.

Till then,

Jean

Ruri@Free article submission August 11, 2009 at 8:53 am

I agree with what Jeff said. We should focus on customer. They will not tell us what they want. So it is our duty to find it out.
.-= Ruri@Free article submission´s last blog ..Popular Casual Wear Selections For 2009 =-.

Jacques @ Web Design August 21, 2009 at 6:54 am

Amazon is just going from strength top strength. Funny, if they were to have started today the name that is their brand would’ve most propably been rejected for a lack of relevant keywords. Makes one think, doesn’t it?

Seaward September 14, 2009 at 12:55 am

I am reading these posts for getting the inspiration from such successful peoples. They have set really a great example against peoples.

ricky@retail india September 22, 2009 at 3:49 am

Its a good information to share and amazon has done a great job.It is really important to focus on the customer

Vijay@Acer Laptops October 15, 2009 at 6:31 am

Zappos is yet another great acquisition fit for Amazon.

Goochland County real estate October 17, 2009 at 7:08 am

Very informative blog. Being a respected presence in the online community, other companies can really use Zappos as a good example of excellent and dedicated customer focus.
This is a good topic related good info. its a good take up amazon is really awesome and its expanding rapidly..

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