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Email Marketing

3 Easy Ways to Get More Email Addresses for Your List

September 17, 2011

If you market your business on the Web, you may already know how powerful a mailing list can be. A list of email addresses is your gateway to opportunity. The longer your list, the more people you can expose to new services, offers, deals, and discounts. If your business sends out a monthly newsletter, the [...]

The Future of Email Marketing

December 9, 2010

Whatever the cause, we are in a period of change in the business of email marketing. This brings with it risk of course but also tremendous opportunity. It is up to you which way the balance goes with regards to your company. A recent Google sponsored report has statistically calculated what has occurred over the [...]

Direct email marketing: Does it always end in a monthly newsletter?

December 2, 2010

I always use the example of regular newsletters when dishing out email marketing tips. I think most of us think of email marketing campaigns mainly in terms of sending out monthly or weekly mailers to our subscribers. It’s a pity – there’s so much more you could do with your email your subscribers daily, just [...]

6 Reasons Every Business Should Use Email Marketing

November 15, 2010

One of the greatest and most powerful components of web marketing is email. Today, there is an entire industry of companies, websites, conferences, and vendors dedicated to this subfield. It can provide businesses and companies amazing access to their customers, along with other great benefits, but still not everyone employs it. Why? Below is a [...]

Capturing the right leads for Email Marketing

October 7, 2009

This is a guest post by Anand Srinivasan, who writes on Internet statistics and news at TechCrunchies . He has also recently launched a Q&A website called KnewThis. Have you ever thought why businesses pay hefty rents to own a shop space in the main city center and not on the outskirts? Pretty obvious, right? [...]

How to use Dynamic Email subject lines for your Feedburner Emails

July 3, 2009

Personalisation has played an important role in marketing communication, marketers are willing to spend millions of dollars to ensure personalisation of their communication message. Google seems to have realised this for their feedburner services a bit late. Better late than never, now you can personalise your email subject line in feedburner emails, you can use [...]