ZK's Web Marketing Blog » Email Marketing

4 Ways to Make Your E-Mail Marketing Mobile Friendly

Jessica.Sanders — Sat, 28 Jan 2012 07:20:16 +0000

E-mail marketing, with 92% of the U.S. internet users sending and reading e-mail, according to Pew Internet and American Life Project, it’s a no brainer.

Right? Yes and no. E-mail marketing no longer reaches your audience the way it used to. People used to sit at their Gateway desktops every night, dial into their Netscape and check e-mails while watching Family Matters.

The story is now a bit different. One in five marketing e-mails is opened on a smart phone. This changes a few things for your e-mail marketing campaign. Though you may have to modify a bit, you can and should make it work in your favor.

Give Your Newsletter a Mobile Lift

More than ever, it’s now important that you design your newsletter in a way that can be read easily on a smart phone.

As more people get into smart phones, studies show it has become the predominant way to check e-mail. Comscore said that 70.1 million U.S. users check their e-mail via smart phone every year.

Luckily for you, as smart phone technology grows, so does the phone’s ability to properly display a regular e-mail. Simply changing the coding and creating a narrower design may be enough.

Provide Interesting Snippets

There is a certain amount of scan and move on that happens when the e-mail immediately pops into someone’s inbox. People are most likely to read your business newsletters while they wait to get their hair cut or meet with someone. Thus, by getting your most important information into the intro clip, you can avoid the immediate deletion.

Then later, while they are watching TV on the couch, or sitting in traffic, they’ll take the time to click through the full article.

Offer Discounts, Coupons, Etc

Now that you know you’re readers are often out and about while checking e-mail, take this opportunity to get them shopping. Offering coupons that can be used right off the smart phone will make their decision to buy your product much easier.

This in turn gives them more incentive to buy. Scoutmob, a growing mobile application, offers their deals directly off the smart phone, giving users easy access to the coupons. I once went to a restaurant simply because Scoutmob offered a deal I couldn’t pass up. With easy access I was in and out.

Make it Convenient to Complete Online Transactions Later

When someone is lazily reading through your e-mail before a meeting, it isn’t likely that they’ll make a purchase from their phone. Online purchasing holds a large spot in the e-commerce world, 80% of people in their early thirties to mid forties make frequent online purchases, according to FifthGear.

However, this has yet to take hold on the mobile platform. On the newsletter, provide your customer care phone number in a click to call manner, give them access to their “shopping cart” to buy later, or allow a sharing feature to make it easy for them to share products.

E-mail marketing still holds an important spot in every company’s business marketing plan, as it should. We are seeing, though, that it’s time to shift the model a bit.

As with everything, technology is changing the way your customers function, which means you must make a slight shift as well.

Image Credit: Carniro

Post from: WebTrafficROI.com

4 Ways to Make Your E-Mail Marketing Mobile Friendly

Why Every Marketer Needs A Newsletter

ada — Mon, 21 Nov 2011 18:05:22 +0000

Have you ever wondered why you are getting so many newsletters and why it looks as if everybody has his or her newsletter? The answer is simple – because a newsletter has many benefits and also because it is affordable. With the right WordPress newsletter plugin, you can easily add a newsletter to your blog and reap the benefits. Here are just some of the benefits you will be getting when you have a newsletter.

A Newsletter Improves Your Image

It is a basic truth that your image is a really precious asset – lose your good image and your business is gone. Because of this, everything that helps you to improve your image is more than welcome. While there are many ways in which you can improve your image, some of them are not cheap, which makes them unaffordable for a small company or an individual. However, this isn’t the case with newsletters.

A newsletter is a cheap way to make you look a reputable company/individual. A newsletter is a reminder to all your subscribers that you exist (and that your site is worth visiting). After all, when all your competitors have newsletters this must be not because they have no other ways to spend their time but because a newsletter helps them in their business. Of course, launching a newsletter simply because everybody else is doing it isn’t a wise approach but since a newsletter is working for your competitors, there must be a way to make it work for you, too.

A Newsletter Keeps Your Users Informed

Timely and true information is precious today. All of us have missed great offers simply because we didn’t learn about them at the right time. If you want to save your users this disappointment, a newsletter is a great way to keep them informed about forthcoming events, promotions, new products, discounts, etc. Just post a message about these in your newsletter and you will see an overwhelming response. Even if a small fraction of your users are actually reading your newsletter, if you have a huge subscribers’ base, your message will reach hundreds or thousands of potential clients.

Your New Newsletter Subscribers Are Potential Clients

If a business is to be successful, it needs to constantly expand and reach new potential clients. With new newsletter subscribers you achieve this. When a person, who isn’t a customer yet, subscribes for your newsletter and you manage to retain their attention, it is almost certain that sooner or later this person will start buying from you.

The trick here is not only to attract new users but also to retain them. Sometimes you will see conversions right away – i.e. you publish a hot offer in your newsletter and new subscribers buy right away but you’d better be prepared for delayed purchases. Still, since you acquire new customers, you should be happy.

You Can Reach a Huge, Targeted Audience at (Almost) No Cost

The cost to acquire new and retain existing customers via a newsletter is times lower than the cost for other channels. Just compare the costs you have for launching and running a newsletter to the costs for PPC and other forms of ads and you will be astonished how cheap newsletters are to reach a huge audience. What is more, your newsletter subscribers are a targeted audience – since they have signed up for your newsletter, this means they are interested in your niche and in your products/services in particular. The cost and the precise targeting make newsletters a top choice for any marketer and advertiser.

A Newsletter Is a Channel for Special Offers

Your loyal users deserve a special treatment. What better way to do it than by sending them special offers? If you regularly include in your newsletter special offers that are exclusive (i.e. they aren’t available on your site or in your store), your users will appreciate it and will start looking for every new issue of your newsletter. These special offers will be making you money, so you can’t complain you are giving good stuff for free or for no profit.

Newsletters are a great way to keep in touch with your clients and to sell them your products/services. With some minor effort and an upfront investment in a good WordPress newsletter plugin, you will be able to achieve many goals.

Image Credit: Healing Soul

Post from: WebTrafficROI.com

Why Every Marketer Needs A Newsletter

3 Easy Ways to Get More Email Addresses for Your List

Adam Green — Sat, 17 Sep 2011 10:52:52 +0000

If you market your business on the Web, you may already know how powerful a mailing list can be.

A list of email addresses is your gateway to opportunity. The longer your list, the more people you can expose to new services, offers, deals, and discounts. If your business sends out a monthly newsletter, the list helps you remind your audience what you’re up to.

It also reminds them that you’re still there.

But how do you get email addresses for your list? In 2011, we’re in the thick of an “opt-in” culture that demands we obtain prospective customers’ permission to market our businesses online. And obtaining permission to market via email may seem like a tricky predicament.

While not everyone who visits your Website will sign up for your newsletter, the following tips ought to help you get more email addresses on your list:

1. Give something away.

An increasingly common(and effective) list-building technique is to offer a free product in exchange for an email address.

This usually comes in the form of a free e-book, report, or white paper. Make sure the free product (we’ll assume it’s a document of some kind) promises to solve a problem your audience is having and delivers on that promise.

You’ll simply advertise the free product on your site and ask that readers sign up for your mailing list to receive it.

Not only does this method help you build your list, but it creates an opportunity for you to demonstrate expertise in your niche.

If you are using Aweber its very simple to set it up and promote the ebook or a free download immidiately to your audience. ZK uses Aweber on this blog very effectively. Aweber has a free one month trail for $1.

2. Put an opt-in box below blog posts.

You may already have a newsletter opt-in box in your sidebar, but having one below your blog posts could prove even more valuable.

Think about it: Potential customers read your blog and think it’s helpful. They’re already convinced you’re an expert and that you can help them solve whatever problems they’re having. Why not use that opportunity to invite them to join your list?

Just be sure you have stellar content in the first place. Otherwise, nobody will want to join your list after reading your posts.

3. Learn to love the checkbox.

Who would have thought a little checkbox could help you generate business? If you already sell products through your Website, putting a newsletter opt-in checkbox on the purchase page is an awesome way to build your list. Customers simply decide at checkout whether they want to receive emails from you.

Don’t forget that you can usually leave this checkbox checked by default. While lots of buyers may forget to uncheck it and wonder why they’re getting your newsletter, remember that they can always unsubscribe if they decide they don’t want you to market to them.

While a little checkbox can go a long way, it should be just one of many items in your list-building toolkit. If you’re consistently helping your customers solve their problems, who wouldn’t opt in to your list?

Do you have an email list ? Which tool are you using to build the list ?

This is a guest post by Adam Green, if you want to guest post check out the guidelines

Image Credits: The House Of Hearts

Post from: WebTrafficROI.com

3 Easy Ways to Get More Email Addresses for Your List

The Future of Email Marketing

CBreanna — Thu, 09 Dec 2010 09:25:05 +0000

Whatever the cause, we are in a period of change in the business of email marketing. This brings with it risk of course but also tremendous opportunity. It is up to you which way the balance goes with regards to your company.

A recent Google sponsored report has statistically calculated what has occurred over the last three years in email marketing. Whilst history is interesting what you want to know is what the future trends are so that you can target your investment, especially if the rumours of tough times ahead are true.

The amount of email traffic generated by UK companies reached record levels by the end of 2009. This put paid to any suggestion of social networking sites taking primacy and it is reassuring that 20% of firms canvassed have funded their increase in email marketing via a reduction in their social media budget

There would appear to be little doubt that the increase in emails has a lot to do with the set-up costs of email marketing. The level of investment necessary is remarkably low compared to just about any other form and the return is the class leader. Further, on-costs only increase in line with the size of email lists so any necessary investment in infrastructure should be able to be funded by revenue. Companies can come on board with very little outlay and about the same level of risk.

You will probably think that there has to be an end to all this good news. You are right of course. The law of diminishing returns is not guidance. As more and more companies come into email marketing something has to suffer. Click rates have reached a two year low.

This is not to say that overall clickthroughs have suffered. Of course they have not. It is predicted that the internet economy is likely to grow by 10% year on year for the next five years. However, if you wish to get the best value from your email lists it would seem that you need to ensure that your emails go at the right time to the right customers with the right offers.

Email lists, and the data they generate, must be used to full effect. It is essential that your emails are targeted to increase clickthroughs. The more successful companies will use advanced email marketing tactics. Information returned from email marketing software allows targeting on sectors such as behavioural, lifecycle and triggering.

The trick with email marketing is that any investment is self financing. A small percentage increase in clickthroughs will be enough to cover costs and with sophisticated email marketing comes significantly better returns.

The report suggests that a little more that half the companies canvassed will increase their email marketing budget over the next year. Many are funding this through cancellation of other, less responsive marketing, such as direct mail.

There will be lots of opportunity in the months to come for companies with well managed email marketing procedures to increase their marketing returns and their market share as well.

Image Credit: Smil

Post from: WebTrafficROI.com

The Future of Email Marketing

Direct email marketing: Does it always end in a monthly newsletter?

Barbara Ulmi — Thu, 02 Dec 2010 17:28:09 +0000

I always use the example of regular newsletters when dishing out email marketing tips. I think most of us think of email marketing campaigns mainly in terms of sending out monthly or weekly mailers to our subscribers. It’s a pity – there’s so much more you could do with your email campaigns

We all know the importance of customer touch points in our business – things like efficient customer service and service with a smile. We like nothing more than seeing business go the distance when they’re dealing with us; whether it’s a waiter cracking a joke at the table or a telephone operator putting us through to the right person to speak to first time.

It’s the same with email marketing: Subscribers appreciate us going the distance to cater to their needs.

I’m not saying you should email your subscribers daily, just that there are more options where it might be okay to contact them. Adding a few more email touch points to your repertoire not only fosters a healthier customer relationship, but also drives sales (and let’s not lie, that’s what we’re here for!).

Welcome them to the fold

Get off on the right foot. A new subscriber, customer or potential customer should be treated with care! Very few email marketers send out welcome messages to new subscribers. Yet research shows that the point at which someone decides to sign up for your newsletter is a point of heightened engagement – you should cash in before they lose interest! Welcome emails have some of the highest open rates. And, aside from all the CRM (customer relationship management) benefits, there’s the matter of ISPs. Some ISPs now look at recipient engagement to measure how much priority your email should get in the inbox. Sending a welcome email can help you get your future emails to the top of the inbox.

What is a welcome email?

It can be as simple as “Thanks for signing up”. However, there are a few more options. You can give them instructions or a website tour, send an email to explain the benefits they’ll get for following you online, tell them more about other ways to stay in touch (like your Facebook page) or even send them a quick questionnaire to find out more about them, i.e. what particular products/events they’d like to receive emails about, whether there’s a particular branch or store they’d like to know more about, etc.

Make sure that you nurture the relationship from the get go – it’s the best way to achieve continued sales.

Reward good behaviour

A customer’s first purchase is a momentous occasion! Not only have you just made a sale, but you’ve potentially roped in a lifelong customer. Use the opportunity to send a thank-you email – and if you really want to incentivise future sales, you can offer them a small discount on their next purchase.

Once they make those future purchases, don’t flood them with too many emails, i.e. don’t send a thank-you and discount email after every purchase. The novelty of being on your email list has probably waned a bit by then! If you do want to create an after-sale touch point, rather send them relevant emails with information or products related to their purchase.

For instance, after purchasing an iPod, I find it interesting to receive and email containing related products that might interest me, such as iPod covers and strap-on exercise iPod holders, or even docks and speakers.

Of course, you can also intersperse your newsletters with some other emails, such as conducting customer surveys or getting direct feedback or reviews from customers, which is also a great way to take stock of your customer satisfaction.

Wave them a fond farewell

Okay, so this one is a bit controversial. Some email marketers advocate sending an email to a subscriber when they unsubscribe, and others are thoroughly against the idea.

Generally, subscribers tend to be inactive (that is, they stop opening your emails) for quite some time before they unsubscribe. They simply delete it as it arrives in the inbox. Personally I find it’s part of my fear of missing out, I always delay unsubscribing because I’m afraid that I might miss out on something interesting! After not opening a newsletter for a few months I finally realize that I probably never will, and unsubscribe.

It’s a good idea to contact your subscribers during such a period of inactivity. A simple request to update their subscription details should be good enough. It reminds them that you’re still there, and interested in actively engaging with them.

Unsubscribes happen, however; I don’t think a polite “Thank you for your readership, sad to see you go” email is too much – as long as you don’t put your readers through a lengthy unsubscribe process as well.

Image Credit: socialize your cause

Post from: WebTrafficROI.com

Direct email marketing: Does it always end in a monthly newsletter?

6 Reasons Every Business Should Use Email Marketing

AlvinaL — Mon, 15 Nov 2010 16:54:31 +0000

One of the greatest and most powerful components of web marketing is email. Today, there is an entire industry of companies, websites, conferences, and vendors dedicated to this subfield. It can provide businesses and companies amazing access to their customers, along with other great benefits, but still not everyone employs it. Why? Below is a detailed look at the top reasons every entrepreneur, non-profit, and organization should use email in their overall marketing campaigns.

1. Email marketing is very inexpensive.

There is a wide selection of email marketing hosts that charge a small monthly subscription fee on a graduated scale based on the number of emails or contacts you have on the account. With these hosts, you can create highly customized and professional looking emails without the cost of a graphic designer. Compared to traditional mail campaigns, that include printing, shipping, and handling fees, the cost to send emails is substantially lower. This blog uses Aweber to send newsletter updates, internet marketing tips and much more, you can get a trail offer for $1.

2. Email marketing also allows businesses unparallel access to their clients.

Emails can be sent to one’s entire target market simultaneously, or to systematically chosen subgroups. And because there is rarely a limit to the number of emails you can send, your business can reach out to clients daily, weekly, monthly or even quarterly in order to promote products, offer discounts, or simply inform them about company business.

3. Email campaigns provide businesses with an amazing amount of feedback and demographic information.

Most email marketing hosts offer some form of email analytics, which allow businesses to review who opened what emails when. This information can be used to further target email campaigns, hone promotions, and better serve clientele. Also, many hosts also offer survey email options that can be highly customized. Surveys are great ways for businesses to ask their target audience questions regarding what kind of information they want to receive, or how they respond to certain deals and offerings.

4. Email marketing helps build relationships.

The key to building and, more importantly, keeping a large client base is by building relationships. Customers appreciate good products, but what keeps them coming back is a sense of trust, which is further developed through contact. Email is a great, personalized way to make a customer feel connected and appreciated.

5. Email marketing avoids aggravating your clients because it’s voluntary.

Receiving unsolicited mail or phone calls can sometimes serve to aggravate clients. With email marketing, however, clients opt in and can very easily opt out.

6. E-mail is the most effective way to reach people on a personal level in general.

Although social media is all the rage at the moment, the fact of the matter is that e-mail is still the prime medium of personal communication on the Internet.

Overall, email marketing is one of the greatest web marketing tools available. The cost, access, and data emails can provide is unparalleled in the marketing industry.

This blog uses Aweber to send newsletter updates.

Get your Trial offer with Aweber for $1.

Image Credit: Dinamize

Post from: WebTrafficROI.com

6 Reasons Every Business Should Use Email Marketing

Aweber gets even better with the New Form Generator

ZK — Mon, 21 Dec 2009 17:45:08 +0000

I have been using Aweber since the launch of this blog. I must say that its one of the best investments I’ve made in my blog alongwith the Thesis Theme . If you have a blog and do not have a mailing list you are leaving tons of money on the table. No seriously, the money is in the list and there is no better alternative to build a mailing list with Aweber.

With the launch of the new web form generator Aweber just got a lot better and simpler. The new generator will allow you to create great looking opt-in forms and hover forms without any knowledge of HTML or any other code.

I am sure you have noticed the hover opt in form on this blog , I’ve done it with the help of Aweber’s form generator with a single click and without the knowledge of any HTML or coding.

Here is a video to show Aweber’s form generator it in action:

If making money from your blog is your objective then building a mailing list in your blog should be on top of your “to do” list.

I repeat the money is in the list, don’t lose even a second to sign up with Aweber and start building a list on your blog. You can opt in for a 30 Day trial at $ 1, if you are unsatisfied you can opt out anytime by sending them a mail.

Post from: WebTrafficROI.com

Aweber gets even better with the New Form Generator

Capturing the right leads for Email Marketing

ZK — Wed, 07 Oct 2009 15:00:07 +0000

This is a guest post by Anand Srinivasan, who writes on Internet statistics and news at TechCrunchies . He has also recently launched a Q&A website called KnewThis.

Have you ever thought why businesses pay hefty rents to own a shop space in the main city center and not on the outskirts? Pretty obvious, right? The most likely spenders come to visit these shopping places around the city center and very unlikely to travel to the suburbs to shop.

A similar logic is in hand when it comes to email marketing. It is not about how many you sell to, but the right customer that matters. In other words, you can make more profits out of a 100 member database if they are truly targeted than you can from a 1000 member generic database.

One of the most popular ways to populate databases for email marketing has been offering freebies in return for the customer’s email address. It is one of the most easiest and most efficient ways. But there is a logical flaw here – people who provide their details to the database are those who are going crazy for a freebie offer. Can they make rightful targets if you are selling a product later on?

The answer to this is yes and no. It depends on what you are actually offering. Let us take an example. Let’s suppose your target visitors are bloggers who come to your site for blogging tips. And you are selling them ebooks related to PPC advertising through email marketing.

You may always offer a free ebook on blogging tips to populate your database. But will this database provide the returns? Alternately, let us suppose you offer a free ebook on ‘cheap ways to advertise your website’. The members who subscribe to the ebook are likely to be those who want to spend money to advertise and they are looking for cheap opportunities. These are also members who could be convinced into purchasing a book about PPC advertising.

The end result of your email marketing campaign is hence so well dependent on the start. Choose the right bait to attract customers for your returns to be the highest.

Post from: WebTrafficROI.com

Capturing the right leads for Email Marketing

How to use Dynamic Email subject lines for your Feedburner Emails

ZK — Fri, 03 Jul 2009 17:58:07 +0000

Personalisation has played an important role in marketing communication, marketers are willing to spend millions of dollars to ensure personalisation of their communication message. Google seems to have realised this for their feedburner services a bit late. Better late than never, now you can personalise your email subject line in feedburner emails, you can use the text ${latestItemTitle} to make the subject line of your emails reflect the title of your latest post.

You also have the option to customise your email subject line if you have more than one blog post a day. Once logged in Feedburner, you can do this under “Publicize” > “Email Subscrptions” > “Email Branding.”

Until last night, if readers subscribed to your blog via Feedburner email service, your email subject lines would be static, containing either the name of your blog or some other text that you would specify.

For this web marketing blog we had the subject line : WebTrafficROI’s Latest Post , which for obvious reasons was not very compelling to readers who subscribed as they would not know what the email was all about unless they opened it.

The good news is that you now have an option to change it to reflect your latest blog post title. Its very simple all you need to do is log in to your Feedburner account and use the text ${latestItemTitle} in the subject line, you can do this under “Publicize” > “Email Subscrptions” > “Email Branding.”

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How to use Dynamic Email subject lines for your Feedburner Emails

Aweber : Automate Email Marketing Newsletters for your Web business

ZK — Wed, 06 May 2009 01:22:23 +0000

If you have a website or a blog you’ll know the importance of building a targeted list and having all your users email ids white listed (This is the process by which a user adds a company’s e-mail address to their e-mail address book or whitelist) and comply with the CAN-SPAM act (This is the U.S. law that regulates commercial e-mail. It stands for “Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003.”)

The process of white listing encourages all subscribers to do this and helps prevent “false positives” in which legitimate, permission-based e-mails are filtered. This helps you remain clean as a web business owner.

The CAN-SPAM Act affects some aspects of your email marketing business, especially if you intend to send an email newsletter or send emails about “deals” to your list. You need an effective email marketing system that maintains your email marketing list by complying to The CAM-SPAM rules.

Remember that whenever you use any form of email marketing you ll be complying with CAN SPAM and best practise for email. Not complying to CAN-SPAM affects critical aspects of your email marketing and web business.

Why should you consider using Aweber for email marketing on your website or blog

1 ) Uses the Opt-In Box
- CAN-SPAM requires that you have the permission of the recipients of your marketing emails (this includes ezines and newsletters) to send marketing messages to them. This means that the email marketing system that handles optin box on your website must include certain things. The opt-in box must require a positive action on the part of the site visitor. The visitor should have to check a box that says, “Subscribe me” or “Add me to your list”, etc.

You may NOT add a paying customer to your opt-in list automatically when he or she makes a purchase.

You can subscribe a customer who signs up for your mailing list at your physical store or at a meeting with you if they do it in writing and the signup sheet clearly states that it’s for a mailing list.

2) Uses double Opt-In
- Aweber uses double opt-in. It sends a confirmation email to the subscriber, and that they MUST reply or click to CONFIRM their subscription. It keeps copies of all subscribe notifications, it maintains this list for you. If you don’t use an autoresponder, you must maintain the list yourself.

3) It follows the CAN-SPAM rules.
- Just because a subscriber opted-in doesn’t mean that you don’t have to follow CAN-SPAM . Any message that you send of a “commercial” nature — having to do with your business — must follow the rules of CAN-SPAM .

4 ) Creates a CAN-SPAM Compliant Mailings
Identifies yourself in the “from” line of your email. You can use your real name, the name of your business, or the name of your website. The law requires that the “from” line identifies the sender.

5 ) Uses accurate headers
Real addresses should be in the “From” and “Reply-To” fields. If your present email marketing system does not allow you to use your real email address in the “From” and “Reply To” fields, change companies. Try the Aweber Email Marketing system.

6 ) Handles obvious opt-out instructions in every email
- A clearly defined and obvious unsubscribe link is required by the law. CAN-SPAM allows you to provide a menu of opt-out options. That means you can direct users to other targeted mailing lists when they leave yours.

It always reminds your subscribers why they’re receiving email from you. “You are receiving this newsletter because you subscribed to our mailing list. You can unsubscribe at any time by clicking this link.” It includes your physical address. It is the law that your physical address be included in marketing email messages.

7 ) Honoring the Opt-out
- Aweber honors all opt-out requests immediately. Email Opt outs are done automatically by Aweber email marketing system. If you are not using an email marketing tool or an email marketing service, you ll have to do this manually. Trust me doing opt outs manually is painful when you have an email list in the thousands.

If you’ re an affiliate marketer, you would want to use Aweber and comply with CAN SPAM :

- Keep relations with your Affiliate company or Merchants :
One of the foundational concepts in the CAN-SPAM legislation is that a company can be found in violation of CAN-SPAM even if they didn’t send the message.

The term “on behalf of” is found throughout the CAN-SPAM Act. This term, though vague, is directly related to the internet marketer/affiliate (or advertiser/publisher) relationship.

It means that if you, as an affiliate marketer, send a commercial message advertising a merchant whose
affiliate marketing program you’ve joined – BOTH you and the affiliate are responsible for following the rules of CAN-SPAM when it comes to that message and the list that it is sent to.

As you might imagine, this stipulation has lead to some nervous merchants. Here are some of the things that you can expect affiliates to do in an attempt to stay in compliance with CAN-SPAM:

- Email marketing bans:
Some affiliates will not allow email marketing of any kind. If you intend to promote via email, even if it’s through a newsletter or ezine, be sure to check the affiliate agreement to see if the programs that you’re joining allow email marketing.

- Added Disclosure and Opt-Out: Some affiliates will require that you add their email signature and opt-out link to your message along with your own CAN-SPAM compliant contact details and opt-out link.

- Approval: Some affiliates will require that you receive their approval on the message — and possibly even the list — before you send emails.

Aweber fully complies with the CAN-SPAM Act of 2003 by the Federal Trade Commission which can carry fines of up to $10,000 per violation for what is considered email Spam.

This blog uses Aweber email marketing system to maintain a spam free email list and comply to the CAN-SPAM rules.

Aweber’s 30 DAY RISK FREE TRIAL

Aweber is offering you a 30 day RISK FREE TRIAL to test out the features of their email marketing service and see if it’s right for your web buisness. AWeber offers a risk-free thirty day trial. With this trial, you can set up your first email marketing campaign and quickly begin to see results. If you do not see results, or cancel your account for any reason during the first 30 days of your service, Aweber provides a full, hassle-free refund.

They know that technology can be daunting sometimes so they offer free webinars on topics such as effective email newsletters and how to get started to help you start taking advantage of the power of email marketing right away.

If you run into problems or questions Aweber provides an online knowledge base you can search for answers to your questions about using the system. You can also send them questions through their Help control panel or give them a call on their toll free number.

If you’re not using email to communicate with and market to your customers, give Aweber a try and see for yourself how it can add to your bottom line.

Apply for Aweber’s 30 DAY RISK FREE TRIAL or simply sign up with the form below:

“The Money Is In The List“

AWeber proves it to thousands of businesses every day.

Learn how email marketing software
can get you more sales, too.

Post from: WebTrafficROI.com

Aweber : Automate Email Marketing Newsletters for your Web business