Pay Per Click Marketing

How Google Adwords Works – An Infographic

Google Adwords is Google's paid advertising platform, where an advertiser pays Google to showcase their ads. The ad platform is a bidding model where the advertiser bids for certain keywords and pays once the user clicks on the ad. Google makes money from the advertiser once the user clicks on the ads. Google adwords is [...]

PPC or Pay Per Click advertising is one of the fastest way to get traffic to your blog, and quality traffic. If the campaigns are configured correctly based on the audience profile, it can also get targeted traffic to your site. But all this comes with a cost, each time a web user clicks on [...]

7 Reasons Your AdWords Campaigns are Not Profitable

Google AdWords is the most popular search-advertising platform. It lets you advertise your website and business on Google and its partners’ search engines. These days, almost every business relies on digital marketing and uses AdWords to bring in more business from Google Search. The problem is, few are happy with their return on investment and [...]

The Most Expensive Keywords on Google

Close to 95% of Google's revenue comes via their adwords platform. The online advertising platform is based on an auction model where publishers bid for keywords. The price is based on a Cost per Click model where publishers battle it out for the most sought after keywords in their niche. the adwords platform Embedded from [...]

Google Launches Adwords App on Android

Now you can manage your Google adwords campaigns on the go - Google recently launched the android version of its adword app. The app allows you to manage you ad campaign performance by changing bids and budgets and getting real time notifications on your campaign. The app should have been launched long back, I am [...]

Google’s Upcoming Enhanced Campaigns: Are You Prepared ?

Google has launched Enhanced Campaigns and has arranged training events in various cities. Those who have participated in the training programs have experienced good results of their web marketing campaigns. The main reason behind introducing these changes is to provide the end users with the most relevant information that they are looking for. However, the [...]

The Future Of Paid Search in 2013

Paid search is generally the first step most people take when they start marketing for a business. Ask any search engine consultant and he'll probably agree with you on this one. Why does paid search get so much attention? Well there's a simple reason: paid search gives you near-instant results. If you are doing it [...]

5 Ways PPC Goals Can Affect A Call Tracking Strategy

Consumers have set goals in mind when searching for current products, services or newly innovated renditions of both: reach the company and learn more about them.   With mobile click-to-call and Skype taking over the internet phone world, customers can now reach your business through Analytics data tracking to properly optimize your ROAS (return on [...]

Query Ads: The High Converting Long Tail PPC Network

QueryAds is a unique PPC ad network which works on targeting real time keywords based on search engine queries. I guess that's why the name Longtail keywords are very effective in conversion and very profitable compared to generic keywords and hence a combination of such keywords make a very lucrative set for for advertisers to [...]

Before you can expect great results from an AdWords campaign, you really need to make sure that everything is neatly organized. The cleaner and more relevant your ad groups and campaigns are, the better your CTR will be and your Quality Score will also rise, resulting in lower costs. I see some common mistakes in [...]