Pay Per Click Marketing

Want to become a PPC Search Marketing professional? Meet PPC Ian

June 28, 2010

If you are a blogger or an affiliate marketer wanting to specialize in PPC ( Pay Per Click ) marketing, then PPC Ian should be one of the blogs on your daily reading list. According to the Search Engine Landscape 2010, PPC spends in US in 2009 was $18 billion and accounted for 12 % [...]

DirectCPV: A great alternative to Pay Per Click model

June 2, 2010

If you’ve been surfing blogs in the internet marketing space you may have come across heavy advertising and promotion on top blogs about a service called Cost Per View, it’s also referred as PPV or Pay Per View. In this blog post we will be using the term CPV to make it simpler to understand. [...]

New keyword targeting Adwords feature for advertsiers in Canada & UK

May 14, 2010

Google is beta testing a new keyword feature for adwords called “Broad Match Modifier”, its an adwords targeting feature that lets you create keywords that have greater reach than phrase match and more control than broad match. If you are frequent user of exact and phrase match keywords , adding the broad match feature in [...]

4 Tips For Writing Effective Adwords Ads

May 6, 2010

While we are still working on design and development changes for the blog, here is a guest post by Andreas Horch. The search for information fuels the drive as to why people go online. Marketers must take note that the quantity of the people present in a virtual world like the internet is equivalent to [...]

How to reduce Google Adwords Campaign Cost with Landing Pages

November 4, 2009

If you are Google Adwords user or planning to use Google Adwords to launch your online campaign then you might have heard about the Google Adwords Quality Score. A high Quality Score for each keyword will trigger your ads in higher position and at lower cost-per-click (CPC). A Quality Score of keyword depends on your [...]

Acquisio Search : The Pay Per Click Software Tool

July 2, 2009

As a blogger for SEO and PPC related posts one of my responsibilities is to keep updated on the latest technology in the search engine and pay per click software tools and products market. At the recent SES ( Search Engine Strategies ) Seminar in Toronto, Canada I came across an amazing pay per click [...]

SEM Marketing with SEMRush

June 9, 2009

I recently came across a sweet tool called SEM Rush, while I was surfing for PPC marketing and keyword related tools. I do a lot of PPC marketing campaigns and I was looking for some utilities that could help me discover which keywords my competitors were using for their PPC campaigns and their keyword bids [...]

10 Power Packed Tips for writing high converting landing page copy

March 7, 2009

10 power-packed tips for writing high converting landing page copy: Tip #1: Write Benefit Oriented Headlines If you haven’t heard it before, your headline is the most important part of your copy. Your headline will make or break your whole sales process. A strong headline will have your visitor drooling and ready to buy. On [...]

I’ve joined PPC Classroom 2.0, What’s in it for you ?

March 1, 2009

I just joined the PPC Classroom 2.0 and I am amazing at the amount of offers that Anik and Anil has provided in this course. I have’nt seen any other course on Pay Per Click and Affiliate Marketing that is exaustive and comprehensive. There are tons of such programs out there that claim to teach [...]