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Pay Per Click Marketing

3 Sure Shot Ways to Clean Up Your AdWords Campaigns for High Click Through Rates

December 23, 2011

Before you can expect great results from an AdWords campaign, you really need to make sure that everything is neatly organized. The cleaner and more relevant your ad groups and campaigns are, the better your CTR will be and your Quality Score will also rise, resulting in lower costs. I see some common mistakes in [...]

Increase Landing Page Conversions – Here’s What Works

September 24, 2011

You stare blankly at the landing page of your website. It is hard to believe that even after spending thousands of dollars on such a great landing page for your PPC campaign it never got the desired leads. You’ve probably got everything right on the page for readers to convert, except a few minor elements [...]

SEO vs PPC: Do they help or hinder each other?

May 13, 2011

Ahh, the good old fight between SEO and PPC. As an SEO, it can be frustrating to see PPC diverting valuable clicks from keywords you are at number one for. It can seem daft; why pay for a click when you could have got it for free if you had forced that visitor to click [...]

How to Write a Compelling Landing Page

March 20, 2011

Purpose: A landing page ( also called a writing schools available that can make it easier. Many landing pages are linked through landing page available for indexing. Use “robots meta tag” or “robots.txt directive” for others. This is to ensure that search engines don’t think you’re trying to spam them with Thesis Theme framework is [...]

Online Marketing Videos and Tips by PPC Ian

February 25, 2011

My buddy Ian Lopuch has been playing a very significant role in empowering and educating professionals and students about the impact of PPC ( pay per click ) advertising can have on a product or service. According to the PPC marketing called PPCIan.com. The blog has tips and strategies on how you can leverage the [...]

5 Reasons PPC is Undisputed Champ of Internet Marketing

September 13, 2010

Internet marketing consists of several key elements. They can be summarized as follows: Online PR and Social Media Usability and Website architecture Email Marketing Organic or Natural Search Engine Optimization (SEO) Paid Search (PPC) Online Branding and Internet Consumer Behavior Web Analytics Display Advertising Affiliate Marketing In the past when considering the scope of these [...]

Want to become a PPC Search Marketing professional? Meet PPC Ian

June 28, 2010

If you are a blogger or an affiliate marketer wanting to specialize in PPC ( Pay Per Click ) marketing, then PPC Ian should be one of the blogs on your daily reading list. According to the Search Engine Landscape 2010, PPC spends in US in 2009 was $18 billion and accounted for 12 % [...]

DirectCPV: A great alternative to Pay Per Click model

June 2, 2010

If you’ve been surfing blogs in the internet marketing space you may have come across heavy advertising and promotion on top blogs about a service called Cost Per View, it’s also referred as PPV or Pay Per View. In this blog post we will be using the term CPV to make it simpler to understand. [...]

New keyword targeting Adwords feature for advertsiers in Canada & UK

May 14, 2010

Google is beta testing a new keyword feature for adwords called “Broad Match Modifier”, its an adwords targeting feature that lets you create keywords that have greater reach than phrase match and more control than broad match. If you are frequent user of exact and phrase match keywords , adding the broad match feature in [...]

4 Tips For Writing Effective Adwords Ads

May 6, 2010

While we are still working on design and development changes for the blog, here is a guest post by Andreas Horch. The search for information fuels the drive as to why people go online. Marketers must take note that the quantity of the people present in a virtual world like the internet is equivalent to [...]