Search Engine Marketing

No more desktop sites, go mobile seems to be the mantra at Google. Gone are the days of desktop sites and content pages being optimized for Google search results. Google's John Mueller said at a recent Google hangout that mobile site are good enough to get you results even on a desktop. Which means that [...]

Google’s new Alphabet

The company we know as Google or the Big G has just announced a massive change in its organisation structure. The founders of Google, Larry Page and Sergey Brin just created a new company called Alphabet. What is Alphabet ? As per internet balloons, delivery drones) - Nest (smart thermostats) - Google Fiber (broadband) - [...]

Google Panda 4.0 rolls out but slowly

The Google Panda algo that destroyed rankings of a lot of sites is now rolling out the Panda 4.0 version. But the roll off is awfully slow. Now, this is Google Panda roll out. He said that it was not to confuse webmasters about the roll out but due to internal technical issues at Google [...]

Use Google’s URL shortener to shorten your links

An easy way to shorten long and ugly URL links is by using a shortener link. This link helps decode long URLs into short URLs that can be used in tweets,apps or in email communication where the URL destination remains the same. These links are also used by websites to send users to different URLs [...]

With more users shifting to the mobile platform to go about their daily activities while accessing the internet, website designers are now obligated to make their website pages mobile-friendly. This has never been more imperative than now, since Google has announced that it will be changing the search algorithm for mobiles which will now rank [...]

Take Google Doodle’s Earth Day Quiz

"She could take it back, she might take it back someday" - Pink Floyd, Take it Back. Today is Earth Day - A day for all of us to think about Plant Earth and stop abusing mother nature before she takes back all the good things. To celebrate Earth Day interactive doodle, you'll love taking [...]

Bing now has 20 percent search market share in US

The Microsoft team would be happy with this news, Bing now has 20 percent of the search marketing share in US. As per the latest ComScore report Bing has eaten into marketing share from its rivals Yahoo and Google. As of March 2015 -

SEO is always a complicated practice; given the fact Google is constantly updating how the ranking algorithm works. With the current changes in search engine guidelines, it’s time to ensure you adopt these changes to stay strong and on top in the New Year. Here are 5 changes to consider: #1. Make use of Conversational [...]

Top 5 Questions to Ask Before You Engage an SEO Expert

With Google constantly bringing up new updates on a regular basis, it’s important to get things right when it comes to optimization techniques. So how do you engage an SEO company, when the days of swift fixes are now of no use and the stone age of SEO has begun. To know the best SEO [...]

Pinterest Vs. Facebook – An Unusual Comparison

Social is evolving fast and every day a few new sites add up to the list and some eliminated. Hope many of you remember MySpace, Digg, etc.? They’re not even considered by many nowadays as they add no value to anyone using it. Especially, businesses look out for platforms that connect with customers and promote [...]