Search Engine Marketing

The Future of SEO – What Top 23 Experts Think

My friends at Rank Watch interviewed 23 SEO professionals in India, these professionals were sent a set of four questions related to SEO. I am privileged to be a part of this group and thank Rank Watch for giving me this opportunity. The 23 SEO tools ? Are these any processes you'd love to see [...]

Interstitials have been on Google's radar for a while now, Google hates anything that pops up interrupting the users website experiences especially if its advertising or non related content. Beginning 1st Jan 2017, Google will start lowering websites with pop up or intertitials, most large blogs and website have already taken steps to reduce the [...]

Guide to Changing Google SERPs by Dr. Petes

Dr. Petes ? Who's Dr. Petes ? Do you know him ? Dr. Pete's Mayers is a marketing scientist at MOZ, he is the co founder of many MOZ products and tools including MozCast - An experiment in tracking 'weather' patters based on Google Algorithms. Dr. Pet's and his team constantly monitor the changes in [...]

And now Google has a new Logo

After the launch of Alphabet, restructuring the company and having a new CEO - Sundar Pichai. Google now has a new logo. The new logo identity was revealed by the company today, the new Google logo is much slicker and looks a lot colorful than its original logo. The new logo is defined in sans-serif [...]

No more desktop sites, go mobile seems to be the mantra at Google. Gone are the days of desktop sites and content pages being optimized for Google search results. Google's John Mueller said at a recent Google hangout that mobile site are good enough to get you results even on a desktop. Which means that [...]

Google’s new Alphabet

The company we know as Google or the Big G has just announced a massive change in its organisation structure. The founders of Google, Larry Page and Sergey Brin just created a new company called Alphabet. What is Alphabet ? As per internet balloons, delivery drones) - Nest (smart thermostats) - Google Fiber (broadband) - [...]

Google Panda 4.0 rolls out but slowly

The Google Panda algo that destroyed rankings of a lot of sites is now rolling out the Panda 4.0 version. But the roll off is awfully slow. Now, this is Google Panda roll out. He said that it was not to confuse webmasters about the roll out but due to internal technical issues at Google [...]

Use Google’s URL shortener to shorten your links

An easy way to shorten long and ugly URL links is by using a shortener link. This link helps decode long URLs into short URLs that can be used in tweets,apps or in email communication where the URL destination remains the same. These links are also used by websites to send users to different URLs [...]

With more users shifting to the mobile platform to go about their daily activities while accessing the internet, website designers are now obligated to make their website pages mobile-friendly. This has never been more imperative than now, since Google has announced that it will be changing the search algorithm for mobiles which will now rank [...]

Take Google Doodle’s Earth Day Quiz

"She could take it back, she might take it back someday" - Pink Floyd, Take it Back. Today is Earth Day - A day for all of us to think about Plant Earth and stop abusing mother nature before she takes back all the good things. To celebrate Earth Day interactive doodle, you'll love taking [...]