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Search Engine Marketing

Cutting Corners: Why SEO Short-Term Gains Are Outweighed by Long-Term Pain

April 15, 2013
Cutting Corners: Why SEO Short-Term Gains Are Outweighed by Long-Term Pain

When optimizing your site for search, it can be tempting to fall prey to “black hat” practices. Link directories, keyword stuffing, and link farms can sound too good to be true — that’s because they are. While black hat SEO tactics may sound good now, they’re ultimately bad for you, your customers, and your business. [...]

The Panda and the Penguin: What They Mean to Your SEO Strategy

February 27, 2013
The Panda and the Penguin: What They Mean to Your SEO Strategy

The Wild West days of SEO gunslingers are over. Sites can no longer manipulate links in order to gain more traffic, strengthening SEO and their reputations. Google is the new sheriff in town, armed with two black-and-white friends to keep the peace and restore civility to the search giant. With the Panda and Penguin updates, [...]

Google was meant to be an Online Pizza Delivery Idea

February 20, 2013
Google was meant to be an Online Pizza Delivery Idea

No….it’s not a headline to capture your attention. It’s a fact. Not a lot of us know this, when Larry Page & Sergey Brin started their online idea, it was meant to be an online Pizza delivery service. They set up the platform with contact details of a couple of pizza joints ( ie. name, [...]

The New Face of Inbound Marketing – How SEO is Changing

February 19, 2013
The New Face of Inbound Marketing – How SEO is Changing

The way in which search engine optimisation is implemented is changing and progressing. This is something which was to be expected. After all, technology itself is moving at a rapid pace. Moreover, when an idea starts off it has to grow and flourish to reach its full potential – which is exactly what is happening with SEO  at the moment. So, how is this marketing tool changing? Guest blogging Guest blogging has soared as of late – it creates [...]

3 Black Hat SEO Techniques to Avoid

January 4, 2013
3 Black Hat SEO Techniques to Avoid

Google is king at playing superhero, and if you try black hat tactics, you’re going to get crushed. Utilizing search engine optimization (SEO) for malicious purposes will likely only last a brief time before you’re exiled to the bottom of Google rankings. Unfortunately, there are a number of black hat mistakes that newbies make. This [...]

Using the Power of Social Proof to Grow your Local business

November 29, 2012
Using the Power of Social Proof to Grow your Local business

Typically, purchasing decisions are not made without doing research and gathering information. However, the means by which consumers are getting the information to make educated choices is rapidly changing. It is becoming clear that the future of main street business marketing has been shifting toward the confluence of local, mobile, and social (Lo-Mo-So) factors. The [...]

Do Google changes in 2012 re-up the conflict between SEO and mobile design?

November 12, 2012
Do Google changes in 2012 re-up the conflict between SEO and mobile design?

I have written Google’s many changes this year, one thing that seems like more of a constant than ever is the big G’s love of long content pages (especially if they are from Wikipedia, as always!) Penguin favors sites with authority (among other factors). The exact match domains and is another quill in the cap [...]

Google announces the Disavow Links Tool to Remove Spam Links

October 17, 2012
Google announces the Disavow Links Tool to Remove Spam Links

Matt Cutts today announced the Google disavow links tool today. This is good news for webmasters as this tool will now allow you to remove spam links. If you site has been spammed by thousand of spam link backs or if you’ve been a victim of official announcement here. The tool is very simple to [...]

5 Challenges Facing Google Next Year

October 4, 2012
5 Challenges Facing Google Next Year

The 27th of September this year (2012) marked Google’s 14th birthday. Many happy returns Google – thanks to you hundreds of people across the world are able to earn money without leaving their home! While Apple when it comes to smartphones. However while this is a battle that Google is used to fighting, trouble is [...]

The Who, What, When and Why of a Good Link Building Strategy

September 4, 2012
The Who, What, When and Why of a Good Link Building Strategy

When most online marketers begin to think about generating incoming links to their site as part of their online marketing campaign, it is normally because someone else in the business has told them that it is a good idea. Rarely is it because they actually know anything about online marketers fail terribly when it comes [...]

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