Search Engine Marketing

With more users shifting to the mobile platform to go about their daily activities while accessing the internet, website designers are now obligated to make their website pages mobile-friendly. This has never been more imperative than now, since Google has announced that it will be changing the search algorithm for mobiles which will now rank [...]

Take Google Doodle’s Earth Day Quiz

"She could take it back, she might take it back someday" - Pink Floyd, Take it Back. Today is Earth Day - A day for all of us to think about Plant Earth and stop abusing mother nature before she takes back all the good things. To celebrate Earth Day interactive doodle, you'll love taking [...]

Bing now has 20 percent search market share in US

The Microsoft team would be happy with this news, Bing now has 20 percent of the search marketing share in US. As per the latest ComScore report Bing has eaten into marketing share from its rivals Yahoo and Google. As of March 2015 -

SEO is always a complicated practice; given the fact Google is constantly updating how the ranking algorithm works. With the current changes in search engine guidelines, it’s time to ensure you adopt these changes to stay strong and on top in the New Year. Here are 5 changes to consider: #1. Make use of Conversational [...]

Top 5 Questions to Ask Before You Engage an SEO Expert

With Google constantly bringing up new updates on a regular basis, it’s important to get things right when it comes to optimization techniques. So how do you engage an SEO company, when the days of swift fixes are now of no use and the stone age of SEO has begun. To know the best SEO [...]

Pinterest Vs. Facebook – An Unusual Comparison

Social is evolving fast and every day a few new sites add up to the list and some eliminated. Hope many of you remember MySpace, Digg, etc.? They’re not even considered by many nowadays as they add no value to anyone using it. Especially, businesses look out for platforms that connect with customers and promote [...]

Speed – Why It Can Hurt SERPs and Customers?

Are you an online entrepreneur? Is your website transferring necessary traffic and conversions? If not, design, layout and content might not be the exclusive reasons! As a website owner you've to be more cautious about the loading speed as this can significantly impact its performance. Even a 0.5 second delay can frustrate customers and most [...]

Focus on high quality content, build credible backlinks, reach out to the mobile audience, etc. are some of the commonly found advice on digital marketing platforms. But there are a few other things Google Analytics. This helps them converse better with clients or streamline their work. It also helps to reduce the burden on qualified [...]

Matt Cutts on using Disavow Links Tool

Matt says that you can use the disavow tool to share links with Google you don't want to be associated with. ie. in case you want to remove links from a particular domain, you can do so using the disavow tool. If your blog has been hit by tip from Matt: He says that if [...]

Google has made it very clear that paid links are a no-no on any website. If your website or blog is open to receiving payments for putting up links then you're most likely going to be in trouble. Google's alogo are now very powerful and can detect links that are paid. However there is criteria [...]