Search Engine Marketing

How Influencer Marketing Can Benefit Your SEO Strategy?

The competition to reach the top of the SEO game has lured several website owners to use blackhat SEO techniques. Strategies like keyword stuffing, paid linking, invisible texts, comment spamming has been used to manipulate search engine results. However, with frequent Google algorithm changes in recent years, these techniques are now severely penalized and website [...]

Handy Guide on Google’s Crawl Rate

Google's crawl rate is something that all webmasters, blogger and publishers should be worried about. The crawl rate directly has an impact on your site performance on Google search. If the crawl rate is high, it means that Google bots love your site and they keep visiting it often, which means that your site gets [...]

September 23rd, 2016 will go down in history as the single-most decisive day in Google’s war against shady SEO techniques used to bump up SERPs. I may have gotten carried away with the statement, but surely, the launch of the Penguin 4.0 update on the aforementioned date comes as a shrill wake up call to [...]

The Future of SEO – What Top 23 Experts Think

My friends at Rank Watch interviewed 23 SEO professionals in India, these professionals were sent a set of four questions related to SEO. I am privileged to be a part of this group and thank Rank Watch for giving me this opportunity. The 23 SEO tools ? Are these any processes you'd love to see [...]

Interstitials have been on Google's radar for a while now, Google hates anything that pops up interrupting the users website experiences especially if its advertising or non related content. Beginning 1st Jan 2017, Google will start lowering websites with pop up or intertitials, most large blogs and website have already taken steps to reduce the [...]

Guide to Changing Google SERPs by Dr. Petes

Dr. Petes ? Who's Dr. Petes ? Do you know him ? Dr. Pete's Mayers is a marketing scientist at MOZ, he is the co founder of many MOZ products and tools including MozCast - An experiment in tracking 'weather' patters based on Google Algorithms. Dr. Pet's and his team constantly monitor the changes in [...]

And now Google has a new Logo

After the launch of Alphabet, restructuring the company and having a new CEO - Sundar Pichai. Google now has a new logo. The new logo identity was revealed by the company today, the new Google logo is much slicker and looks a lot colorful than its original logo. The new logo is defined in sans-serif [...]

No more desktop sites, go mobile seems to be the mantra at Google. Gone are the days of desktop sites and content pages being optimized for Google search results. Google's John Mueller said at a recent Google hangout that mobile site are good enough to get you results even on a desktop. Which means that [...]

Google’s new Alphabet

The company we know as Google or the Big G has just announced a massive change in its organisation structure. The founders of Google, Larry Page and Sergey Brin just created a new company called Alphabet. What is Alphabet ? As per internet balloons, delivery drones) - Nest (smart thermostats) - Google Fiber (broadband) - [...]

Google Panda 4.0 rolls out but slowly

The Google Panda algo that destroyed rankings of a lot of sites is now rolling out the Panda 4.0 version. But the roll off is awfully slow. Now, this is Google Panda roll out. He said that it was not to confuse webmasters about the roll out but due to internal technical issues at Google [...]