Social Media Marketing

Facebook extends Like Buttons, Launches Reactions

The Facebook "like" button is going to have a few friends now. After researching for a few years and listining to its users Facebook has decided that its going to extend the "like" button family to include more emotional reactions. The engage with the posts. Facebook users will now be able to use any of [...]

Paid Search is slowing down – Adobe Digital Index

Adobe released its Q4 advertising results - paid search is on a decline. The growth down 75% year over year. This is not good news for marketers who are highly dependent on smartphone devices, according to the report marketers are willing to spend more dollars on mobile search. Some of the other key takeaways from [...]

Facebook messenger now has 800 million users

Facebook is growing larger and larger, its creating cutting edge innovations on its platform as well as on facebook messenger. The new post on the connect with anyone - Easy access to conversations and usage by introducing threads - shot at Apple's Siri Facebook's mantra for 2016 is Customer Delight, lets wait and see how [...]

6 Tools to Help You Share Great Social Media Content

Smart businesses know that social media is a power to be reckoned with as social media channels creates a direct line of communication between your company and consumers, and they give anyone with an Internet connection instant access to the latest buzz around your products or services. According to Hubspot, 92% of marketers in 2014 [...]

Mark Zuckerberg is a happy man and the world just became happier. Mark and wife Priscilla Chan announced birth of their daughter Max by pledging 99 % of his wealth to charity, this amount to approx $45 billions to social causes around the globe. In an innovation and social change in society. The Mark Zuckerberg [...]

Google Plus has a new look and new features

No Google + is not dead...at least not yet. It's live, buzzing and vibrant. The Google team won't let it die as yet ...not so easily. The new G+ now has a make over from the old one, the focus is to connect with communities and be vibrant and relevant in the social space. While [...]

Now Connect with anyone via Facebook Instant Messaging

Facebook is working hard to make the world smaller, it wants you to connect to people who are not in your friends list nor are in your friends' friends' list. It has now opened up its messaging service to all, you can now connect with anyone you wish to via the facebook messenger window. All [...]

Facebook Like – Dislike Button

It's happening, no it's not happening....wait, wait I think it's happening. The dislike button debate has been on since facebook launched the 'like' button. Users have been wanting a dislike button to show disinterest in the post or dislike to a particular brand for a longtime, but destination for voting (like / dislike) of a [...]

This is good news for all advertisers using facebook’s advertising platform to promote their products or services – Facebook has just announced a major change in the way they measure cost per click (CPC). From today, CPCs will only be charged for users clicking on links in your ad that go to site visits, “call [...]

Facebook’s New Logo, Like it ?

Yes, I noticed it. Not sure if you did. Facebook now has a new logo, if you logged on Facebook in the last 24 hours - you'll see a new logo, well a subtle new logo I would say. It's not the entire Joe Kral and Cuban Council using the kalvika font. The thick font [...]