In Comes Linked In

When shopping your business for competitive places to advertise and gather historical data, there is one highly unique marketing channel named LinkedIn which accommodates two very distinct marketing strategies.

To examine these strategies, you should asses the two most dominant areas of LinkedIn for marketers:

- LinkedIn Groups and
- LinkedIn Answers.

The strategy for marketing in LinkedIn Groups and Answers depends on the activity levels and the levels of competition.

Groups that are situated in LinkedIn are all about targeting many different industry standard keywords rather than your particular brand for many different reasons. When performing an online marketing opportunity analysis, as usual, high levels of activity are a good sign.

However, if levels of competition are also high, you may need to look for more fertile ground further down the keyword list. By creating a group for a term that describes your industry, you will be attracting a broader group of people than you would if you just used your brand name. 

An issue with this is that if competition is significant for your keyword, they have probably already created one or more groups dedicated to this keyword. 

If the competition is too high for a keyword of interest to your business, you can employ two strategies: First, you can look for a less competitive keyword that is still relevant to your business. Second, you can focus on engagement.

On LinkedIn, the first mover advantage is critical, and it will be difficult for you to gain mindshare with a group if several vibrant groups already exist for the topic, so research is paramount.

Keeping a Straight Facebook

In terms of Facebook marketing and dramatics, it is less about the sense of advertising visibility and more about the difficulty of winning over customers. If competition is high, you should still be able to reach a large number of customers, but you may need to work especially hard to stand out from the crowd.

If competition is low, simply being present on Facebook may be enough to start engaging potential customers. In layman’s terms relevant to Facebook, the notion of competition is most useful when considered in a more traditional business context.

The presumptive competitive nature of Facebook is similar to the notion of competition in Twitter. Users of Facebook don’t necessarily mind becoming fans of a large number of pages. Much like Twitter, it is not necessary to see every post by every friend or page.

Additionally, businesses typically create pages for their brands rather than around a particular keyword. In short, there is room for every company to have a home on Facebook and, in fact, many companies really need this home, in fact.

Having a natural affinity for the keyword topics people are searching for on Facebook that are relevant to your business will enable you to craft messages that resonate with the fans you will hopefully develop over time; just know there is also an opportunity for B2B players as well.

Ultimately, with millions of users worldwide, Facebook likely has an audience for your product if your product has an audience at all. The task is finding the keywords that people are using to describe your product or service.

While many have traditionally seen Facebook as more relevant to B2C businesses, the first step toward building a marketing strategy for Facebook requires an analysis of the absolute activity levels.

If the numbers are low, you should either target broader keywords or develop a family of keywords with lower activity numbers that can drive enough traffic to still be relevant to your business.

Should anyone on Facebook talk about your key phrases? There is one great way to find out should you have the time and interest.

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Post from: WebTrafficROI.com

How to Increase Traffic from LinkedIn and Facebook

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Blogs are a great way to gain exposure for your brand, products and services. Blogs allows you to give your targeted audience information that they are interested in. Having a blog though is not about just putting up information and saying “I have a blog.” Your blog has to have value to your readership. What happens to something that has no value? You generally discard it. This can happen to your blog if it has no value to your readership. You readers will eventually discard the blog and not visit anymore. The overall goal is to increase readership; not lose it.

The Value of Social Networks

A great way to enhance the value of your blog is to harness the power of social networks. Social networks have become a catalyst to help businesses gain valuable exposure to a wide demographic. It has become a cost effective way to promote products and services to an audience that you wouldn’t normally have access to.

Social networks are platforms that are used to connect to people and to stay up-to-date on what is going on within these social structures. People within these social networks are connected based on a variety of factors like friendships, family relationships, common interests and more.

Social media helps build relationships, it can be used as a teaching tool; it can provide knowledge to others. Social media encompasses platforms like Facebook, Twitter, LinkedIn, Google Plus and more. These platforms are changing the dynamics of doing business and reaching customers. They are unlocking doors to new avenues to gain customers and thus revenue.

Using social networks in combination with your blog can change the landscape of how you do business and can enhance your marketing efforts.

Facebook

Facebook is one of the most popular social media platforms around. Facebook started as a popular tool for college kids to stay in touch with one another. It has turned into a business acceleration because it has literally ignited many businesses.

Businesses or individuals who own a blog have the opportunity to create a Facebook page. Facebook pages are a platform for organizations, businesses, blogs, charities, etc. to connect with people and put out the information they need these “connections” to know about. Facebook pages are different then establishing a Facebook profile. Facebook pages allow the addition of application to be used where a profile doesn’t. These applications can enhance a blogs Facebook page. These applications can be used for promotions and contests as a way to engage target audiences.

Social media is about “connecting” with people and Facebook pages are a great way to connect with a wider demographic. Through the use of “like” buttons, people can let others know that they like a specific Facebook page. They can also recommend these pages to others. Essentially it’s the word of mouth in the virtual world. You can add a “like” button to your blog. Why would you want to do this? When someone clicks the “Like” button is shows on their Facebook profile that they show that page as a page of interest and enjoy it.

When others see this on someone’s profile they too can click on the link and be taken to your Facebook page where they come in contact with information on you and your blog. So you just reached a person that you may not normally have come in contact with. Your blog is gaining exposure through the use of the “like” button. If that blog is tied in with your business website then you are increasing your marketing base exponentially.

Adding a “like” button to your blog is simple and easy. There is html code that you can add behind the scenes that will add the button to your blog. Depending on your blog platform you can also easily add a “like” button by utilizing widgets. WordPress is an application that has a Facebook widget that will easily add a like or share button to your blog.

Social media is golden when it comes to the power that it harnesses for connecting with others and getting a message across. It’s a powerful SEO tool that when combined with your blog and website, can really catapult your exposure.

Twitter

Twitter is another social media platform that came into the picture and began to spread like wildfire. Unlike Facebook, Twitter was designed to allow for small bursts (tweets) of information to be sent out to groups of “followers”. Whereas Facebook has friends; on Twitter you can choose to follow people and groups that interest you. When you follow a person or group, you will get the updates that they send out. This is a valuable tool for a blogger as you can “tweet” about a new blog post or topic that you are discussing with a link to the blog page.

Installing a Twitter button to your blog is easy to do through html code or again, depending on the platform, through widgets that will add the button for you. By combining these tweets with keywords and SEO rich links, you can enhance the exposure of your blog and/or business.

Social Media Tools

Many people tend to stray from social media because they say they simply don’t have time to sit and do posts for Facebook every day or send tweets on a daily basis. However, through various applications, you can actually set up your posts and tweets ahead of time and can arrange for them to be distributed at specific intervals.

Hootsuite is one of these applications. You can create bulk posts and tweets and schedule them ahead of time. So while you’re on vacation or working, your posts and tweets are being sent out at the rate you specified.

Another application is called Buffer. It has the same premise as Hootsuite and actually allows you to see what tweets were clicked on and retweeted. Why is this important? Because it will allow you to see what is working and can assist you in more effective marketing of your blog, business, products and services.

Social media is growing in popularity each and every day. More people are using social media in their personal and professional lives. If you are not using social media in combination with your blog then you are missing out on a great opportunity to reach more people then you ever thought possible.

Change the way you handle your social media today. It will have a huge impact on how successful you are tomorrow.

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Post from: WebTrafficROI.com

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There are several types of PR disasters and you need to know about those well in order to escape them. You can have insensitive statements, false rewards, inappropriate opinions, hacks and early releases. If you can get rid of these then you are sure to run your business most effectively.

The Perfect Way to Deal with Your Disaster

First of all, make sure not to be too finicky about these mistakes. Take them lightly and try to solve them simply. There are no complicated strategies for you to handle the disasters. Be honest if there has been a fault on your part. Try to be immensely flexible with the media audience and this would be the best way for you to come out of the situation. Do not try to make haste while trying to recover from the downfall. Try to wind up things slowly so that things seem to be simple and achievable.

Rely on Positive and Real Time Slants

Social media PR disasters can happen at any point of time in life. When in crisis you must try to rely on those who are always ready to give positive opinions regarding your brand and your company. On the basis of this positive feedback you can built your castle once more. Remember, a mistake cannot hold a lifelong identity. It is just a passing phase in life.

Give Ear to the Audience

If someone has something to say negative about you please do not avoid the situation. Stand right and concentrate on what is being said. Take the moral out of the whole thing and use it appositely in the coming days of your life. For instance you can refer to disasters such as tweeting, Chevrolet and the bursting of the Sony batteries.

These are cases where all the brands became endangered in the process. It is indeed hard for a good and established brand to regain its lost status. Again, a single mishap cannot be the entire story. You can well utilize your past good name to recover from the pitfalls.

An Instance of Social Media PR Mistake

Here is an instance of how things can get screwed up in matters of PR. There has been a case when a complaining email against a customer was sent to another customer by mistake. This was really not pleasant. It was a sheer act of being careless and unprofessional. It is really going to advertise a wrong and negative notion about the company. However, the best thing to do in this case is not to try things too hard. You can just apologize for what you have done and an acceptance can normalize the entire situation.

I made a similar mistake with my blog that shares psprint gift code and diamonds USA coupon. I was supposed to send a rather harsh email to one of my readers who was just redistributing some of the exclusive coupon codes in my blog. I wanted to warn him through my email, but I accidentally put another regular reader’s id in the “To” box. That regular reader was irked and replied quite angrily. I understood the mistake, apologized to him and to make things better, I offered him some exclusive discount coupons which are otherwise not available in my blog. Somehow, I was able to retain one of my interactive readers.

Social media PR is a sort of binding commercial relationship. The knots are tight and if you make a mistake you can slip in the process. Be alert and try to be true to your customers. You may have some unique business strategies but your audiences and consumers are everything for you. Thus, it is better to be cautious rather than apologizing all along.

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Post from: WebTrafficROI.com

What is a Social Media PR Disaster and How to Recover?

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Sometimes by an oversight while using a shared computer we forget to close our session on Facebook, we can be victims of identity theft. Sometimes an oversight or an excessive reliance on the browser storing passwords can cause this issue and we can not access our account on Facebook.

Thinking of improving the security of your social network and, above all, speed up the password recovery process without compromising the user data Facebook will soon trigger a new recovery system in which our identity is verified by our own friends. This feature has already been rolled out in some markets.

Yes, for there is no better endorsement Facebook than our own friends and, on that principle, trigger a method called “trusted friends” with which we can recover our password in case we cannot access our account or our email (that is, if we have a case of identity theft). With this feature, users can appoint 3 to 5 trusted friends who will be in charge of guarding the “keys” that access your account.

The idea is Facebook sends a key to each of these trusted contacts who will be responsible to be passed on the code to you. Once you retrieve the correct code or key from your friends you can access your facebook account. You can change your password once you access your account with the new ‘keys”.

This is an additional layer of security that was announced for National Cybersecurity Awareness Month.

How to set up “trusted friends” ?

- Go to your security settings page ( Account > Account Setting > Security )
- Click on trusted friends sections
- Click choose trusted friends
- Scroll through your friends or search for specific friends
- Select 5 friends and confirm your choice

You can edit your friends from the security page anytime

What do you think about this new security feature from facebook ? Have you set up “trusted friends” ?

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Post from: WebTrafficROI.com

How to set up “Trusted Friends” – The New Security Measure from Facebook

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The SVP of Google Social Vic Gundotra has announced that Google+ will support Google Apps accounts within the next few days. This was revealed during a Q&A session at the Web 2.0 Summit in San Francisco. He clarified that it will be coming within the next few days.

The company did not launch Google Apps support during the original release of Google+ as they thought they would get more time and wanted to hit a scale before going ahead with it. But the success of Google Plus has forced them to add new features and updates. The success was unexpected.

Google plus has about 40 million users and the company has had to rethink its product update strategy. Their first focus has been on scaling the social network so that its works smoothly for all users. Google also announced that Google plus will soon support pseudonyms but this will take some time.

Google plus initially only allowed users to sign up using their real names, but it will add support for pseudonyms, nicknames and other forms of identity in the near future.

Gundotra mentioned that about 3.4 billion photos have been uploaded on Google plus in the last three months and they were amazed at the number.

Developers have been waiting for the launch of Google plus API’s but the company has been a bit cautious in releasing them. He mentioned that they want them to be fully tested and ready before handing them out.

Are you on Google Plus ? What has been your experience? Will Google Apps help get more users to Google Plus

Post from: WebTrafficROI.com

Google Plus Will support Google Apps in Next Few Days

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Are you using social media to further your business? Not getting the results you’re after? You need to check this list to see if you’re committing one of the 7 deadly social media sins.

1) You don’t post
- Social media is not for the weak of heart. To get full value out of social media, regardless of the platform, you cannot be a ghost. Be present and at the very least set up a schedule to keep yourself going.

2) There’s no theme 
- Believe it or not, if you are all over the place with your post’s content, you’ll draw fewer followers. If you focus on a particular niche you will better resonate with that audience and form better connections. If you honestly need to speak on multiple unrelated topics, set up a separate account.

3) There is no integration 
- You have social media, congratulations; now tell everyone about it. Do you have links to your social media account(s) on your website? If not you’re in trouble.

Go a step further and make sure the logo of the social network and your handle are on all outgoing offline communications (great way to drive more serious followers).

4) Your bio is not great 
- Your social media bio is a prime opportunity to plug your brand, product or yourself (depending on your social media goals). Generally, profiles with a relevant image (i.e. logo or personal photo) and text which includes ‘guru, expert, & founder’ as descriptors for the individual draw more followers compared to those which do not. Don’t forget: link back to your site!

5) You lack customization 
- A great social media profile will be customized aesthetically, meaning you’ll have a tailored background, custom colors, etc. While this is in no way a must (I’ve seen very successful accounts with minimal customization), this definitely makes a profile more attractive to consumers and shows you know what you’re doing online.

6) You have no plan 
- The biggest mistake you will make with social media is to not have a plan of how you want to use whatever platform you are using, and how it fits into your overall marketing plan. When it comes to taking full advantage of social media, you have to know what direction you want it to take you, or you will spin your tires. Online Surveys can help you to get feedback from your readers and take the right direction in improving your social media plans.

7) You have no metrics 
- If you can’t measure it, you can’t manage it. While you’re developing your social media plan, you have to set hard targets for your campaign to hit in order to determine ‘success’. Failure to do so means you’ll never know if your time and money are well spent.

Happy posting!

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The buzz around social media has grown into a roar. Social media has shown an ability to ignite revolutions, drive consumer decisions, connect friends and make or break careers. For all you social media enthusiasts out there who are looking to stay ahead of the curve, here is a list of five must-read books about the online phenomenon that has changed the way we work, play and even live.

1. Likeable Social Media by Dave Kerpen

Whether you are a veteran user or a relative newcomer, Kerpen’s book Likeable Social Media can give you helpful insight into the world of social media. The message is concise and direct: be likeable.

Word-of-mouth marketing should not be devalued, according to Kerpen, whose book offers advice about how to increase brand value through Facebook and other social media platforms without getting caught up in technical marketing jargon. Kerpen shows us that a friend’s recommendation — a “like” — can be worth more than any marketing money can buy.

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)

2. The Social Media Bible by Lon Safko

As its title suggests, Safko’s bestseller The Social Media Bible addresses fundamental questions about social media and makes a convincing case for putting faith in it. The Social Media Bible espouses a doctrine meant to convince its readership that harnessing social media should not only be a goal of businesses, but a priority.

The book is comprehensive: It covers the full scope of social media services, new and old; lists the hundreds of companies that are key players in the industry; and references case studies that analyze advanced metrics.

The Social Media Bible: Tactics, Tools, and Strategies for Business Success

3. The Zen of Social Media Marketing by Shama Hyder Kabani

Kabani’s book asserts that classical marketing strategies should not be translated to marketing in the social media arena. Why? Because social media “is not a marketer’s platform. It belongs to the consumers.”

In keeping with its title, The Zen of Social Media Marketing recommends that social media users (both inexperienced and knowledgeable) should employ a less-is-more, Zen strategy to online marketing.

The Zen of Social Media Marketing also differentiates itself from other books by providing updates to its content on the book’s website. This commitment to providing the latest information about social media via those updates positions Kabani’s work as a highly reliable source.

The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

4. The Whuffie Factor by Tara Hunt

Tara Hunt writes her book The Whuffie Factor from the perspective of someone who has successfully grown a business from the ground up using social media as a primary tool. Her theory centers upon the notion that online communities do not give credence to monetary capital, rather social capital — what she calls “whuffie.” By increasing your whuffie factor, the author illustrates that you can achieve true online success.

It’s not about selling a product or a service, it’s about building and becoming part of an online. Social media newbies and vets alike can gain valuable tips and insights from this read, not only about how to best use platforms like Facebook and Twitter, but also about how to grow with them as well.

The Whuffie Factor: Using the Power of Social Networks to Build Your Business

5. Socialnomics by Erik Qualman

The subtitle to Qualman’s book reads, “how social media transforms the way we live and do business.” This dual influence of social media over the way we socialize and the way we consume is mirrored by the book’s title. Qualman argues that power has shifted from marketers to consumers and offers guidance to help marketers regain some of that control.

Full of stories and case studies, Socialnomics does not merely illustrate how social media has changed our culture, but also how it is here to stay. This book can help any business or individual channel the power of social media by showing you how to integrate social media into your everyday life and, perhaps more importantly, motivating you to do so.

Socialnomics: How Social Media Transforms the Way We Live and Do Business

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It is no surprise that the social networks online are the highlight of many peoples days. It has become a need more than a hobby. Millions have spent hours tweaking and changing their pages to match their personality, update their friends and families and attract new friends and followers. With all that time spent, wouldn’t it be nice to get a little something back? The latest in social media is how to monetize or profit, from your network of followers on Twitter and Facebook.

How To Monetize your Twitter account:
Twitter has quickly become an addiction to most social media divas. With people vying for followers and attempting to gain as many as possible, it gives the ability to turn those followers into cash. Here are a few ways you can profit from the twitter community:

-MyLikes:
With most social media sites, there is a like button that can yield profit. Signing up on mylikes.com can make you money by recommending sponsored likes on your network. You get paid per click from your followers. These likes can pay anywhere from $0.10 per click upwards to $1.00 per click. By signing up on the site, you can choose which sponsors you want to advertise.

-Sponsored Tweets:
Twitter tweeters can utilize their tweets to create a little extra income. At sponsoredtweets.com you can set your pay rate and choose which advertisers you want to promote for your tweets. You earn income either by each tweet or click. This is quickly becoming the preferred way of monetizing your twitter.

-Twittad:
If you are new to twitter and don’t have a lot of followers, this may be the easiest way to make some extra cash. With Twittad you sell your background space for a weekly rate. Advertisers will post their ads on your page background and through Paypal you will earn cash for renting this space.

How to Monetize your Facebook account:
As with Twitter, the previous programs can also be utilized on Facebook. However there are other ways available to Facebook that are not yet available for Twitter. Here are a few easy ways to make money from your already booming network list.

-Adsense:
Create ads to make money using Google AdSense. It is an easy way to generate revenue per click from your Facebook page. Your viewers will be able to see ads that you target. Many will be interested enough to click on your ad to learn more. Whenever someone clicks on your ad, you make money. I recommend you to check with Google Adsense TOS before you enable this.

-Download Payout:
You can link files on your Facebook page to a company like ShareCash. ShareCash allows you to upload files to their site. You profit whenever viewers click and download your files.

-Profit and Blog:
You can make money on Facebook when you link with websites like Social Spark. Social Spark monetizes your blog. If your invited friends follow your blog, you will generate profit.

-Get Cash for Posting Videos:
Monetize your videos that are posted to your Facebook page when viewers click to view. This works with Google AdSense and Youtube. You can maximize your profit by including descriptions in detail so our videos will pop up as Facebook searches and will attract others besides your fans.

These are just a few ways you can make a profit on your social networks. As the Twitter craze increases, more advertising and marketing companies will find a way to pay for your addiction. Though you may not get rich by monetizing your pages and tweets, you may be able to make a cool $100 – $400 each month. This income will grow as you work to build your network and traffic to your Twitter and Facebook page.

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How to make money on Facebook and Twitter

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Facebook rolled out some awesome features at the recent F8 Facebook conference. While it will take a while to make these features available for all, but if you are super enthuse about enabling your Facebook Timeline profile Read On…

A few simple steps mentioned below will help you enable the Facebook Timeline feature for your profile. It’s one of the new features and it’s awesome

Follow the instructions carefully to enable it for your profile.

Step 1:
- Go to the Facebook developer page and make sure you are logged into your facebook account. Follow this link to get started.

Step 2:
- Click Allow when you reach the below screen

Step 3:
- Click create a new app


Step 4:
Name the App Display name and the App namespace, it does not matter what name you give, its just for you to get authenticated with the developer platform. Click on the I agree box and Continue.

Step 5:
Once you’ve click on Continue you’ll reach the below screen – Click on Open Graph on the left hand side.

Step 6:
- You’ll see the next screen titled – Get Started with Open Graph, fill in anything under action and object and click on Get Started

Step 7:
- Scroll down to the bottom of the page and click save changes and next

Step 8:
- Wait for a few seconds when you come to the below screen and then go to your Facebook homepage, where you’ll be invited to enable the timeline.

Step 9:
- When you go to your facebook page you’ll see the below page – Click get it Now and you are done

Once you configure the above steps, you should have the new Facebook Timeline profile for your account. You can play around with it and fiddle with the features. Let us know when you enable it.

Post from: WebTrafficROI.com

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Social Bookmarking is a brilliant way to flood your site with traffic and visitors. But what is Social Bookmarking ? How can you start participating ? How do social bookmarking sites work ?

What does social bookmarking mean?

Automatically, most of web users are participating in social bookmarking. Tagging, saving and sharing the interested links is simply Social Bookmarking. Social bookmarking sites allow users to save their precious links on the web instead of their web browsers.

Start participating

You need to start work on collecting a list of most famous and trusted social bookmarking sites based on their traffic and popularity. Once you have a list of the top 50-80 social bookmarking sites you can start joining them by creating your profile. Creating profiles and bookmarking posts on a regular basis is a tedious activity, I suggest you outsource this activity to a social bookmarking service.

Ensure you tag all your posts and articles, tagging will help users with the same interests find your links and articles. Additionally, it helps you to easily and quickly find your links.

Be Social

The key to get traffic by using social bookmarking is to be a social. If you start submitting links without sharing and without recommending others, you will end up with no traffic.

The added bonus of saving your interesting websites is the ability of sending them to your friends simply as touching a button. Moreover, you can use social bookmarking site as a smart search engine.

These sites provide simple options for browsing and surfing based on different criteria. Users can search for the recently added and may be for the most common links. Also you can enjoy browsing by category such as technology, business, blogging, sports, news and more.

By displaying popular links and recently added lists, user can take advantage of both keeping up-to-date and seeing relevant sites.

Normally, the higher votes the site have, the more likely it catches eyes and gain a wide range of visitors from all over the world.

Get Traffic

Using social bookmarking to get traffic is an intelligent choice as it can surprise you with a flow of organic and targeted traffic. How ? As mentioned before, tagging is helps users search what other users have bookmarked.

Most popular social bookmarking sites

Here is a bunch of my most popular social bookmarking sites, in no particular order of importance.
- Bibsonomy

- Blinklist

- Blurpalicious

- Cloudytags

- Diigo

- Digg

- Dropjack

- Folkd

- Google Bookmarks

- Mister Wong

- Murl

- Multiply

- Reddit

- Slashdot

- Squidoo

- Technorati

I’ve been using social bookmarking and article directory submissions since I started this blog, they are a great way to increase traffic and backlinks. If you find it tedious and time consuming, I recommend you to use professional social bookmarking service like Social Maximizer.

Their pricing is very affordable and turn around time is awesome. You can also check their directory submission services which is a great way to compliment social bookmarking. For better and effective SEO you can use a mix of these services.

Do you use Social Bookmarking sites ? Which are your favorite ones ?

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