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Web Analytics

Advanced Google Analytics: The Bounce Rate Myth

July 17, 2011

Too many times have I had people come up to me, friends and colleagues alike, asking me why their blog bounce rates are so high. Bounce rate is one of those metrics that every blog owner should be tracking and analyzing on a regular basis. But what exactly is bounce rate? An often misconstrued metric, bounce [...]

4 Key PPC Web Analytics Metrics You Should Consider

April 26, 2011

PPC is an important strand of your web analysis. One of the cool things about PPC data is that you don’t need a lot of history to draw conclusions from it – a few weeks is enough time to give you an idea of how well a campaign is performing. Google Adwords data is included [...]

4 Ways Affiliate Marketers Can Use Google Analytics to Track and Improve ROI

March 24, 2011

Getting accurate analytics data can be a real challenge for affiliate marketers, since the actual conversion typically happens on the merchant’s website, not your website. This means that you usually cannot track Google Analytics techniques affiliate marketers can use to capture valuable data and make decisions to improve their ROI. 1) Track Email Signups Most [...]

Core Principles to Get Started with Conversion Rate Optimization

December 19, 2010

I don’t care whether you use Google Website Optimizer or Omniture. The principles below are universal and it doesn’t matter what software you use for testing. Only 2 conditions need to be met in order for this article to be relevant to you: You need to be willing to test different variations of your original [...]

Above the Fold? There’s No Fold In My Web Browser!

December 17, 2010

In the online world, it’s all about the web browser. It’s the window you peer through to read words, watch videos and everything else you’re doing at a website. When you arrive at your destination site, you are most likely presented with information displayed the way Western readers are familiar: content is shown based upon [...]

6 Google Analytics Features Every Google Analytics User Must Use

August 24, 2010

We all know that Google Analytics is the most popular and the most used web analytics application. Since it is free, so most of us take this as granted and are not aware about the actual power of this application. What they don’t know is, if used correctly, one can find the most valuable insights [...]

A Major Flaw in Google Analytics: Bounce Rates and Total Visit Times Explained

July 23, 2010

Ok, ok, you caught me. I’m using a link bait title to get your attention to get you to read my article. What I’m about to tell you isn’t a flaw in Google Analytics so much as it’s a flaw in how we think about it (although they could certainly do a better job explaining [...]