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Web Analytics

Emphasis on Big Data for Business: Are we Up for the Challenge?

May 22, 2013

“With too little data, you won’t be able to make any conclusions that you trust. With loads of data you will find relationships that aren’t real… Big data isn’t about bits, it’s about talent”–Douglas Merrill Introduction to Big Data Big data is a collection of big data. Dumb right? But that’s the simplest definition there [...]

Track Your Campaigns with the Help of Google Analytics URL Builder

April 25, 2013

If you are an internet marketer or an online business owner, then I’m pretty much sure that you are by now aware with the Google Analytics URL Builder tool that can be used to track your advertising campaigns efficiently in your Google Analytics account. If you have just started out, and Google Analytics. For example, [...]

Slow Website? Check with Google Speed Test

April 2, 2012

A website that loads slowly is annoying to site visitors. With everything being fast-paced these days, it is likely that they would move to another website instead of sitting and waiting for yours to load. So, you’ll lose both business and reputation, and even blog readers. Not only that, your large multimedia files and very [...]

7 of the Best Website Analytics Tools Available

March 29, 2012

Ever since eCommerce has started to expand there have been various website analytics tools released for public use by a large number of enterprises. While it is true that most of them are available to be used for free, the question still remains as to which one of them offers the better service and the [...]

4 Steps to Effective Multivariate Testing

March 15, 2012

Do you wonder how your website is really performing? You put alot of time into making it resonate with your audience, but how can you be sure it’s giving you the results you’re looking for? Through multivariate testing you can track how visitors are responding to particular elements or the website in whole. How is [...]

Advanced Google Analytics: The Bounce Rate Myth

July 17, 2011

Too many times have I had people come up to me, friends and colleagues alike, asking me why their blog bounce rates are so high. Bounce rate is one of those metrics that every blog owner should be tracking and analyzing on a regular basis. But what exactly is bounce rate? An often misconstrued metric, bounce [...]

4 Key PPC Web Analytics Metrics You Should Consider

April 26, 2011

PPC is an important strand of your web analysis. One of the cool things about PPC data is that you don’t need a lot of history to draw conclusions from it – a few weeks is enough time to give you an idea of how well a campaign is performing. Google Adwords data is included [...]

4 Ways Affiliate Marketers Can Use Google Analytics to Track and Improve ROI

March 24, 2011

Getting accurate analytics data can be a real challenge for affiliate marketers, since the actual conversion typically happens on the merchant’s website, not your website. This means that you usually cannot track Google Analytics techniques affiliate marketers can use to capture valuable data and make decisions to improve their ROI. 1) Track Email Signups Most [...]

Core Principles to Get Started with Conversion Rate Optimization

December 19, 2010

I don’t care whether you use Google Website Optimizer or Omniture. The principles below are universal and it doesn’t matter what software you use for testing. Only 2 conditions need to be met in order for this article to be relevant to you: You need to be willing to test different variations of your original [...]

Above the Fold? There’s No Fold In My Web Browser!

December 17, 2010

In the online world, it’s all about the web browser. It’s the window you peer through to read words, watch videos and everything else you’re doing at a website. When you arrive at your destination site, you are most likely presented with information displayed the way Western readers are familiar: content is shown based upon [...]

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