Web Marketing

Have you ever slept on the streets to be one of the first to get an iPhone or slept the night at a mall to be the first one to get the new video game. When Grand Auto Theft IV was launched most of my friends slept outside the mall the night before. In this [...]

A biggest challenge confronted by 90% of start ups and medium-sized companies is branding their image in the market. Well, there are different and unique ways to accomplish this! But, of late, a latest sensation is gaining tremendous popularity among businesses of all sizes, interested to know? Read further! Corporate Responsibility. This term may be [...]

3 Shopping Cart Problems and Tips to Overcome

Ecommerce is ruling the roost today and most retail owners focus on setting up online stores to expand business and improve sales. The Internet is flooded with millions of ecommerce sites. So, it is apparent that the competition out there is fierce. It is the reason why just a few online product sites are successful [...]

6 Tips to Create Compelling Infographic Content

Impressing customers is the only way to generate revenue and enhance it. Digital marketers across the world are striving hard for this and eventually a few succeed as well. Why only a few succeed and others falter? Is there any special reason? What is wrong with others’ efforts while promoting the brands? If these are [...]

5 Tips to Build a Powerful Responsive Website

With the evolution of internet, the necessity to offer the products and services through websites has increased. Reports reveal nearly 91% of people prefer buying their favorite products through websites as it offers tremendous sophistication to them. So, it is prudent that solid tips using which creating a compelling responsive website for better returns will [...]

Yes, it needs to be said. Some people need to be reminded how to behave, or they just need to be given an overview of what’s expected and acceptable. And some of it's just common sense. Now that everyone has access to a videoconferencing tool on a smartphone or tablet, and many businesses have overall [...]

If you’re an online entrepreneur, you might have often analyzed your website’s performance with Google Analytics and there you’d have bumped against something called “bounce rate” for each landing page of your website. What is bounce rate? Why is it so important? Why do businesses keenly focus on this parameter? Interested? Read further. The discussion [...]

10 Ways Smart Web-Sales Automation Can Help Your Online Business

Marketing automation, when employed in the right way, can be a great tool for your business. However, today there are even more advanced web-sales automation solutions available that combine the features of marketing automation, conversion optimization and advanced sales intelligence tools. Such solutions are not reserved only for large business organizations either. There are customer [...]

10 Most Common Mistakes To Avoid When Building Your E-Commerce Site

Building an e-commerce website, either on your own or with assistance, isn’t a task to take on without knowledge of the mistakes that others have made – and there are many. 1. Slow loading times Research into the subject of page layouts should be simple for your customer base with some experts advocating no more [...]

What happens after a retail store closes its doors for the night? Do the mannequins come alive and frolic among the aisles? Are the products cleaned and organized by invisible hands? One thing is certain; at night, retail stores don’t make money. Nobody shops for dress shirts at three in the morning. Store owners must [...]