Web Marketing

Video Conferencing Etiquette 101: How to Appear your Best

May 12, 2014
Video Conferencing Etiquette 101: How to Appear your Best

Yes, it needs to be said. Some people need to be reminded how to behave, or they just need to be given an overview of what’s expected and acceptable. And some of it’s just common sense. Now that everyone has access to a videoconferencing tool on a smartphone or tablet, and many businesses have overall […]

3 Easy Tips to Reduce Bounce Rate for Better Customer Engagement

May 7, 2014
3 Easy Tips to Reduce Bounce Rate for Better Customer Engagement

If you’re an online entrepreneur, you might have often analyzed your website’s performance with Google Analytics and there you’d have bumped against something called “bounce rate” for each landing page of your website. What is bounce rate? Why is it so important? Why do businesses keenly focus on this parameter? Interested? Read further. The discussion […]

10 Ways Smart Web-Sales Automation Can Help Your Online Business

April 30, 2014
10 Ways Smart Web-Sales Automation Can Help Your Online Business

Marketing automation, when employed in the right way, can be a great tool for your business. However, today there are even more advanced web-sales automation solutions available that combine the features of marketing automation, conversion optimization and advanced sales intelligence tools. Such solutions are not reserved only for large business organizations either. There are customer […]

10 Most Common Mistakes To Avoid When Building Your E-Commerce Site

April 8, 2014
10 Most Common Mistakes To Avoid When Building Your E-Commerce Site

Building an e-commerce website, either on your own or with assistance, isn’t a task to take on without knowledge of the mistakes that others have made – and there are many. 1. Slow loading times Research into the subject of page layouts should be simple for your customer base with some experts advocating no more […]

The Store that Never Sleeps: Why Taking Your Business Online is a Smart Decision

March 19, 2014
The Store that Never Sleeps: Why Taking Your Business Online is a Smart Decision

What happens after a retail store closes its doors for the night? Do the mannequins come alive and frolic among the aisles? Are the products cleaned and organized by invisible hands? One thing is certain; at night, retail stores don’t make money. Nobody shops for dress shirts at three in the morning. Store owners must […]

Six Key Steps to Effectively Managing Inventory with Your eCommerce CMS

March 14, 2014
Six Key Steps to Effectively Managing Inventory with Your eCommerce CMS

When it comes to increasing the profitability of your eCommerce business, a lot more is involved than just increasing sales and managing your expenses effectively. One of the biggest expenses that seems to get swept under the rug frequently is the inventory, and a lack of management in particular. There is a thin line between […]

The 6 Common Mistakes That Ecommerce Site Owners Should Avoid

February 22, 2014
The 6 Common Mistakes That Ecommerce Site Owners Should Avoid

There are mistakes that you can do when running your eCommerce sites that does not drastically affect the outcome of your sales, but there are also those that does the EXACT OPPOSITE! What ever you do, don’t do the latter otherwise you’ll end up in very dire financial straits. So what kind of mistakes are […]

10 resources to help you build your small business website in a snap

February 13, 2014
10 resources to help you build your small business website in a snap

If you’re looking to create a website for your company, it might take you weeks or even months to get it done. Not to mention the budget–the cost will definitely run well into thousands of dollars. But maybe all you want is something that works now, something you can set up on your own without […]

How to Manage Your Ecommerce Website More Efficiently

January 8, 2014
How to Manage Your Ecommerce Website More Efficiently

When you first thought of running an e-commerce site, all you could think about was the money. While there is plenty of it to be made, there’s also plenty of hassles to go around. After you’ve met all of the regulatory requirements for running an online business, you then have to contend with a multitude […]

4 Ways an Expert Web Designer can Stand Out from the Crowd

October 9, 2013
4 Ways an Expert Web Designer can Stand Out from the Crowd

While business entrepreneurs increasingly realize the importance of having a well- designed and developed website, there is a high demand for the expert and experienced web designers. Now, these days, there is a lot of discussion on the concept of web designing and even the newest techniques, strategies and methods implemented in the given field. […]

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