In order to turn your visitors to customers, you will need to bear some things in mind.

Firstly, you should not sell them things based on the mind-set of making money out of them.

Secondly, ensure them to learn something that can benefit them.

Lastly, provide your best quality content with sufficient research and answer all their questions as fast as possible.

1) Building a Sustainable Relationship 

The simple answer to building a sustainable relationship is to do one step at a time. You must make your visitors feel comfortable when they opted in to your list.

Do not start to send them offers in the beginning and instead, provide them with many free quality value first which will builds a rapport among you and them. Thus they will be confident that your offer is the best solution to their problem.

Let’s give one scenario; would you want to marry a person without spending time to understand each another?

Definitely no right!

Let’s give another more logical scenario.

A man and woman happened to encounter at a party. They notice each other and instantly decide that they are interested.

The man walks over to the woman and starts a casual conversation. Before leaving, he asked for her number and dates her out. She agrees.

First five dates: The couple goes out for dinner and start to know one another. They ask one another questions, share more about themselves and talk more about their interests and passions.

They start to go out for movies and dinner on weekends and spend a long relaxing weekend together for breakfast.

Date 6: They go out to dinner with her parents, who are visiting from out of town and the next day, he play golfs with her father.

Dates 7-10: She is at his place or he is at her place for four evenings a week.

Dates 11 through 60: Same as above only it is six days per week.

After the 60th date, they are no longer dating, they start to discuss on their future and having marriage plans.

You get my point?

Although a marriage proposal and sales are different in many ways, they are quite similar in that it requires time and commitment. Great relationships-be it personnel or professional- do not happen overnight.

2) Website conversion essentials

Let me provide you with the following three essential web site elements.

• Make it professional looking, eye-catching and well written
-Spend some money on graphics designer if you have the capital and your conversion rate will increase.
-Make sure your sales letter copy is compelling, well written and error free.

• Make it uncomplicated and easy to use
-Make sure that the navigation is simple and visitors understand exactly what to do by using easily located opt-in boxes, and sales buttons.

• Make it warm and welcome
-Welcome your guests with open arms and offer to lighten their load by giving them something of value.

3) Building a responsive online mailing list
Know what your target market wants badly enough to pay money for. This may seem obvious but many businesses try to promote what they want to sell instead of what the audience wants to buy.

You can get people to opt in to your list unless you truly offer them something they really want badly due to the high competitiveness in the online marketing space.

Make the opt in process simple. Your form should be one page without many words that will confuses visitors to divert their attention to other links.

Also, set your expectations up front. If you have a newsletter, tell your subscriber that is what they will get. If you only mail out once a week or a month, let them know too. Just make sure that you deliver what you promise.

Image Credit: Intersection Consulting

Post from: WebTrafficROI.com

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Many business owners and marketing managers are looking to design a new, more effective website, or to update their existing website. A lot of the hype in so called “dynamic” and “creative”
business websites actually misleads companies from doing what is best.

In other words, a lot of businesses are in fact hurting themselves and losing prospective customers by having fancy websites, rather than functional ones.

A fancy website that has a bunch of bells and whistles, is riddled with JavaScript, and hosts colorful Flash animations might be great for personal expression and non-commercial means, but business is business.

A business website must have a balance of attractiveness and professionalism. The website should be professional with a layout that enhances intuitive navigation and easy checkout processes.

Unless you have a business related and clear-cut reason to include features such as Flash and Java script – it should probably not be included – and if it is then it should be done so in moderation.

These can make a web page cumbersome and slow to load. What’s more, you can actually harm your search engine rankings because the web crawlers see it as “filler” rather than useful and informative content.

Unless you’re in the TV or movie business, your website does not need to, and should not, look and sound like a movie. A nice-looking and brief instructional or informative embedded video is plenty.

It’s also a very bad idea to have a website that automatically launches a video or music without giving the visitor any say in the matter. This can be off-putting.

People feel that their time is precious and if someone has a short amount of time or is trying to comparison shop or do some research, this kind of video will have them rushing off (annoyed) and not looking back.

Make all videos and all music an option that the visitor can choose to click to start. And make the “off” and “pause” buttons clear and placed in obvious locations.

Few things in the online experience are more upsetting to a visitor than wanting to stop a video or music from playing and not being able to immediately figure out the way to do so.

 What to Focus On

When it comes to designing your website, it’s all about the visitor – it’s not about you. When you are consumer and visitor centered and focused, you will get the results you want.

Designing a website that pleases you may seem fun and fulfilling, but it may very well not be what’s right for your website visitors.

Sure, to a certain extent it’s got to be something that you’re happy with, but ask yourself what qualities it must have to entice your visitors to be converted to buyers.

Aesthetics and dynamics are only minor concerns compared to practicality and end-user satisfaction. The user’s process of searching the website for information should not be disrupted.

In fact it should be made simple and efficient. When people are searching through a business website, they are not looking for fun and games. They’re looking specifically for information about your products, services, and your company. Nothing should pop up without someone voluntarily clicking for it to do so. The design of the website should enable browsing from one section to another to be seamless.

Above all else, don’t try to please everybody with your website. Createyour website to attract the business of a certain niche. Figure out what your niche is and design your website around it.

You want to rank high in the search engine rankings and by targeting a niche you stand more chance of doing this than with a too-general website. If you think that you can meet the needs and demands of more than one niche, you can always have more than one website!

Bottom Line

Designing a business website is all about practicality, functionality and getting optimal results. It’s not all about making it a work of art or attracting a bunch of people to see your website. It’s about converting visitors to buyers and customers.

Image Credit: Ihtatho

Post from: WebTrafficROI.com

Creating Your Website: Get Focused, Not Fancy

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When it comes to marketing, more is better. That principle applies to web marketing as well. There is an important difference, however, in quality verses quantity. While the former will usually guarantee more customers and revenue, the latter may not. You have to make sure that the money you’re investing in marketing is giving you back a good return. How can you do that? By looking at what you have- and what you don’t.

1. You’re #1 (Or at Least in the Top Five)

When you type the name of your company or the product you offer into a search engine, you should see your site at or near the top of the results. The world moves fast and people are busier and in more of a hurry than ever. If they see you first, chances are your site will be the one they visit.

It is extremely important that customers be able to find you fast. Even worse than not being at the top is if your web page is not on the first screen of results. Would you spend more than a minute looking for someone to buy from? Probably not, and neither will potential customers. When you are one of the lead search results each time, you know your marketing is working.

2. Positive Evaluation Results

Technology makes it easier than ever to measure results. Take advantage of that and keep a close eye on your website traffic data. Page impressions, visitor numbers, unique visitors and the click-through rate are all vital sources of information for analyzing web marketing performance. If all these numbers are remaining high and/or steadily increasing, your site content and design are paying off.

Don’t stop with the website for tracking social media information, though. Do you have a lot of Twitter followers? Do thousands of people “like” your company’s Facebook page? You should see a good amount of interaction in these mediums, from people liking Facebook posts to clicking +1 for you on Google. If you don’t, it’s time to rework your strategy and revamp your image.

Use social networking sites to cater to your customers as people who love to share their niche interests and personal hobbies. Let your business be more than products. Social networking can let your business and its products become part of a lifestyle. Music-related businesses can let loyal customer support translate into a way for those customers to simultaneously share their guitar-playing interest through a Facebook like.

Those interested in building websites can simultaneously promote their lifestyle and support your tech blog. Personal health  and wellness-related businesses can offer Facebook likes to cater to the weight training lifestyle to please their customers and get their image out.

3. Customers Are Happy

Customer feedback is critical. Customers are what drive a business, and they will make or break it. Your web marketing should include a way for customers to contact you, leave comments and make suggestions. Customers need to feel that they are being listened to and respected online just as much as if they walked into your store. Make sure that happens.

If you want an additional method to measure customer satisfaction, use surveys. This is an easy and fast way to find out what your customers really think. Keep the surveys as brief as possible: most people don’t want to spend more than two minutes taking one. Don’t ignore their feedback. Use the information you obtain to make changes. Happy customers are repeat customers.

4. Orders and Leads Have Increased

This may be one of the easiest and most obvious ways to determine web marketing success. If your company has added a strong online presence, there should be an increase in business as well. It might not happen within the first few weeks, or even the first few months. It takes a little time to build your image.

Successful marketing means that customers associate what you offer with what they want. Then they buy it from you instead of another company. When you have this association and it shows in your profits, you’ll know you are using the best online niches for your business.

5. Everything Is Up-to-Date

Review your web presence weekly if not daily. All the information should be correct and current, from pricing to special events. Websites should have text and images that reflect customer’s needs, not yours. If you consistently update blogs, websites and other social media, you will draw new potential customers as well as retain current ones. Keep customers engaged and they will be back for more.

Study the current trends involved with your products or services as well. Customers have needs that change over time, some sooner and more than others. Ensure that your online marketing shows that your business is keeping up with the times. When customers see that you are paying attention, they will turn to you to fulfill those needs.

Web marketing is a challenging experience. Your online image plays a crucial role in the development and success of your business. Make sure that image is solid, interesting and popular. By doing so, the rewards for your investments will far outweigh the costs.

Image Credit: House Of Sims

Post from: WebTrafficROI.com

5 Ways to Know You’re Getting Back What You Put Into Web Marketing

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A web-based business can be a beautiful thing. If you do it right, it can grow into a long-term, stable source of income. Not only that, the satisfaction that comes from building a successful web business is something that’s hard to replicate.

Yet, a web-based business can also be a huge time and money sink. If you’re not smart about it, you’ll spend all day every day simply administering a website rather than running a business. Successful web entrepreneurs know that you need more than just a good idea to make things work. You need the right tools. You need to work hard, but you also need to work smart.

Automation is one of the keys to doing that. Automating some of your web-based business tasks frees you up to focus on big-picture issues, set the direction of your site, and build your business without having to worry about all of those mundane daily tasks.

Here are some ways you can let technology handle those tasks, and automate your web-based business:

1. Gather important customer data with Wufoo.

A successful business knows its customers. It not only knows who its customers are (i.e. demographics) but it also knows how they buy. Yet, collecting customer data can be tedious, at best.

Enter Wufoo. Wufoo is an easy-to-use HTML form builder that lets you create just about any kind of information-gathering scenario you want. That means contact forms, surveys, registrations, and more.

Wufoo automates the code-writing process. It eliminates the need to hire a programmer to make forms for you. It means you don’t have to spend countless hours using a complex form-building application.

2. Put customer service on autopilot with Zendesk.

Your online business needs to have stellar customer service if it’s going to succeed. Yet, you can pour countless hours into customer service if you’re not careful. In many cases, you’re doing the exact same things over and over again.

Zendesk is a customer service ticket tracking tool that lets you automate the customer service process. Let’s take a look at a sample scenario where Zendesk really shines:

Let’s say you provide a cloud-based solution that helps contractors keep track of their time. Some of your customers have a problem running the application using Internet Explorer on certain computers. There’s a software update they can make that will fix the problem.

Rather than spending time corresponding with each individual and attaching the update file to an email, Zendesk can automate the process. You simply select the customer’s information and the appropriate template, and Zendesk sends out the update file as well as instructions.

There are other ticket tracking systems out there, too, so if Zendesk isn’t to your liking find one that is.

3.  Automate sales with Infusionsoft.

You have all sorts of business intelligence data that could be used to boost your sales, but you’re not sure where to start. Making your marketing tools work alongside all of your other moving parts can be challenging.

Infusionsoft lets you combine your email marketing plans, Customer Relationship Management (CRM) and e-commerce solutions into a single automated system.

The idea behind this automated marketing system is simple. Using the data in yoru CRM system, personalized and timely email messages are sent to customers and prospective customers.

This, in turn, builds credibility and authority with your target market, making you the most likely place to turn when they’re ready to make a purchase.

4. Streamline collaboration with Basecamp.

When you’re working with clients, staff, and vendors, there are all sorts of task duplications. Consider how many hands a sales proposal might go through on its way to a prospective client. With each change along the way, a new version is created.

Centralized storage can solve that problem to some degree, but it doesn’t track the processes that go along with it. Basecamp takes every aspect of a given project and lets you manage it from start to finish.

The beauty of Basecamp is that you can then take those project details – such as project specs, policies, procedures, resources, and more – and assign them via templating to new projects.

Basecamp automates the project management process, letting you focus on running the rest of your business.

Automation tools for your web-based business are only as good as your willingness to use them, of course. None of these tools do you any good if you simply set them up and ignore them. You need to make sure the necessary data is making it into these systems, and that you have processes in place that let you reap the benefits of their processes.

Do you use any of these tools for your web based business ?

Image Credit: Crafty Miss

Post from: WebTrafficROI.com

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Do you have a website, but every time you advertise your domain name to others they seem to have a hard time remembering how to spell or pronounce it?

Maybe you chose a domain name you thought was a perfect choice. It’s probably just a coincidence that your sales are lagging behind your competition…or perhaps not. Picking the right domain name for your business is absolutely essential and more often than not, will make the difference between having online success or failure.

Whether you are researching domain names for your first website or looking to add a 100th website to your load, know what to do and what not to do to ensure maximum domain name success.

Brainstorm as Many Names as Possible

No matter what name you choose, your goal should be this: Find a name that will truthfully describe what your business is , and/or what they will find on your website. Easy enough? Hardly! Especially with the sheer volume of available/ pricey vs. unavailable/ “just what I was looking for!” domain names out there.

Begin brainstorming relevant phrases of what your business entails as well as researching popular keywords. Perform your keyword research by going to a number of sites that provide free access to searches, such as Google Adwords or Sedo.com. You’ll want to pay attention to keywords that have monthly searches of at least 1,600.

Think Outside the Box

Keep in mind that it is not necessary for the domain name to exactly match the company name, although this is ideal. Acronyms and slogans make great domain names because web culture is extremely casual.

For example, if Nike was not already a short, unique and memorable company name (hence, Nike.com), a perfectly good domain for the shoe company could be JustDoIt.com. On the other hand, Burger King, being two words, can easily shorten to BK.com (and it does). However, HaveitYourWay.com would probably be acceptable as well (although it is long and unnecessary).

Make Sure it Isn’t a Pain to Type

Any domain that requires people to make unnatural keystrokes is probably not worth the hassle. Special symbols (rare, but possible) and punctuation, while potentially spicy, can just clutter the simple beauty of a well crafted domain.

It sounds silly, but a complicated domain name can make be impossible to remember after first exposure. The way the human mind works, people are more likely to remember something that rhymes, or is ironic, witty, and predictable.

Since you often only have one shot at making a name stick in a potential customer’s mind, a well-selected domain name can be the difference between profits and deficits. OneStopAutoShop.com will always beat RamirezAutoPartsandBody.com.

Search Available Domains

Now comes the time intensive task of finding domain names that are still available. Remember to search for ones that end in “.com”. By taking a domain that ends in .us or another ending, you are eliminating opportunity for people to remember your website address.

Remember, the easier and more familiar you make your domain name (that includes .com) the easier it can be for potential customers to find you. Put your phrases together in different combinations and see which ones are available.

Don’t be shocked if every name you want is already taken. Just keep on trying various combinations until you find one that’s available and when you do, grab it!

Helpful Tools to Aid the Search Process

The webmaster searching for the perfect domain is not without several helpful resources! Although I did recommend that you try to stick with “.com” domains, there are a few notable exceptions to the rule that have definitely “made it” (del.icio.us and last.fm to name a few).

Search engines like Domainr can help you find an exact match domain (CompanyName.to is always a more direct match than Company.Name12.com). For basic domain name availability and brainstorming searches, there are a ton of sites such as BustaName.com and DomJax.com, that work with your business’ keywords.

Additionally, several sites such as Amazing Domains.co.uk and Neustar.us offer national or domain specific names (.com, .org, .net, .co.uk, .com.au, etc.), for regional specificity.

Purchase Your Domain

When you’re ready to purchase a domain name, there are two main ways to go about doing it. One is somewhat pricey and the other involves a do-it-yourself process. Want to save some money with a domain name that you know is available?

Often the price of the domain will be based on who you are (status increases how much you’ll pay for it) but if you aren’t searchable on Google, then that can work in your advantage. Contact the host directly and ask them how much they’ll charge for your domain name.

A ‘freebie’ tip – HostGator offers a free domain name when you purchase a web hosting package, it will also notify you about the available and expired domain names.

Click here to get 25 % discount on Web Hosting from HostGator.

Image Credit: Ivanpw

Post from: WebTrafficROI.com

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Today, trying to develop your business without proper marketing is like “Trying to climb a tree to catch a fish”. Mobile app marketing is no different in this regard. With so many mobile applications being developed day-after-day, the probability of showing off your newly-developed application becomes lesser and lesser unless it is marketed really well.

Any marketing strategy requires proper planning and execution. Any individual, who really wants to make it big, has to develop a market plan that is tried and tested in other operations. In this case when marketing your apps, there are several questions you need to be asking yourself.

Know your Target Audience

As you know, mobile applications are available in a variety of categories like applications for students, mathematicians, astrologers, bedtime applications, kid’s education, cooking, multimedia, games and many more. So whom are you going to target? Who are the ones that might best utilize your app?

So targeting your audience is the most important factor that might make or break your business. More often than not, your apps are more likely to succeed if they are a potential solution to people’s problems.

For example, if you have an app that can solve any of the modern teenage problems (say you have an app that can find solutions on the web for all teenage problems like smoking, drinking, and many more) then your target audience is the teenagers.

Let your Message be more appealing

The next big thing is how you get these products marketed or how you make them appealing to your targeted people. This is very important. Every piece of message you pass on has to be conveying and convincing. The value of your app has to be understood simply by the look of your presentation or writing.

Anything that is unique about your application has to be pointed out. This can be anything including features, sounds, animations and other functions. A lot of your success depends upon how well you explain your app. You may even popularize the smallest of advantages you see in your product.

The Pricing Factor

Another important factor that will determine your success is the pricing of your app. It is very easy to be carried away here. You should be careful not to over-price your app. Some people tend to do this hoping to prosper faster. On the contrary, this could backfire. You might end up gaining very little as there are few people willing to try out new apps digging deep into their pockets.

On the other hand if your product is competitively priced, you will have more people paying greater attention to your new invention. This will result in much more and longer benefits. You will have more people peeping into your product through referrals and other means and so that would mean long time prosperity.

Study your competitors

In the modern arena, this strategy cannot be ignored. Make a detailed study of all the competitors around you. As a beginner it would not be smart to challenge an experienced game developer or a professional programmer. Here, being mild and keeping away from the big boys would be the right thing to do.

And of course, if you are confident enough of your genius gems, you may go ahead and challenge them. But again, be careful as your skill might be challenged.

Making a Praise-worthy After-market Plan

Last but by no means the least, always make a praise-worthy plan that will yield the best after-market results. For example, think of the followers or the feedback obtained from individuals who have downloaded and used your app. These feedbacks are like gold. This will in turn attract or drive away users into your section. The more number of satisfied customers or the more positive feedbacks, the better are your chances of success. Again, people who are aware of your successful app will follow you to your next app development. There you have a readymade set of customers to test your new app yet again.

Here you see how one brilliantly marketed app, can help you in your next venture.

The Role of Social Media

Social Media is a blessed tool or a boon to people involved in marketing. They can be used efficiently to build on any kind of marketing.

In recent times, the tools available for app marketing in social media have increased considerably. However, the above mentioned strategic ideas have to be followed in order to experience any kind of genuine success.

Irrespective of whether you are a new comer to app designing or have already done some app designing before, it is crucial that you take a closer look at these ideas to go beyond just being a casual seller or developer of mobile phone applications. After all it’s your brand and you are the Boss!! So do not leave it loose.

As the saying goes “Success is a ladder that does not allow you to climb on it with your hands in the pocket”. Hence work hard and let your applications do the talking.

All the very best

Image Credit: LaurenSouch

Post from: WebTrafficROI.com

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The dilemma of a content writer is to decide which style is the best to attract and hold the readers’ attention. Content writers are creative people and they don’t want to sacrifice their own style to please the readers. The ideal process is to find out a suitable style which will interest the readers. They will easily understand it and you also get to satisfy your creativity.

In web world users have very less attention and patience. They simply scan a website in 10-20 seconds and decide whether they want to read the site in detail or not. So, your web copy must be interesting and compelling enough to attract them.

Here are the 10 tips that can help you to create the perfect balance and write a creative yet business oriented web copy.

1. Use first/second person style- Would you like to read a copy that speaks vaguely? Probably not! While writing a web copy put yourself in the readers’ position and think what they like. Using a personal style is the best way to grab reader’s attention and make him feel welcomed. Use the conversational style to convince the reader that you are addressing him exclusively. Use “you”, “your”, “we”, “our” etc. to increase his interest and make him feel relaxed.

If it’s a personal website or blog then in the “About Me” page give your picture. Don’t you always want to meet your favorite poet? It helps your readers to connect with you and builds a bond. Facebook and Twitter links are helpful as well. But even if they don’t start following you in the social networks, users get familiar with your writing and recognize you from the about me page.

2. Lucid language- In content writing, you are writing for a variety of visitors. Your site may be about new scientific discoveries but if you use a jargon filled language that only PhD holders understand then forget about online traffic! Writing in a lucid language does not mean you have to sacrifice the professional style. You need to balance both to create a compelling copy. Know your target audience and write accordingly to attract them.

3. Share personal stories- People like a storyteller, not a preacher. To bond with the users share personal experiences, opinions, realizations.

4. Use images- Pictures convey the message much effectively than 100 words. In your web copy insert the pictures that have a relation with the content and can converse the message more effectively. Websites without images looks congested and create eye fatigue.

5. After writing, read- To learn whether your web copy is good enough or not, read your own writing. Once you finish writing read loudly, and if your reading speed stumbles or one sentence sound awkwardly, you will instantly realize that it needs to be modified.

6. Edit after writing is done- Finish the complete web copy and then start editing. Add or delete words, change sentences to make the copy more readable. But never write and edit simultaneously. It will hamper the writing speed and natural flow.

7. Infuse wit and humor- Web copywriters often forget to add a little humor in their copy. Everyone likes humor and especially in long articles the witty/humorous lines give a much needed break and refreshment.

8. Don’t use colloquial language- Using a personal tone doesn’t mean using colloquial words. When you are writing for a corporate house your content should be appreciated by the industry leaders as well and too much colloquial tone can hurt the brand image.

9. Use keywords- Research and find out the relevant keywords on the topic you are writing. Use them in the content for better SEO. Keywords will draw more traffic and increase business.

10. Use bullet points- Web users generally scan the content. They don’t read the whole paragraph. So, use bold headings, bold points, bullet lists and italics wherever possible.

Web designers may argue that visitors come to a site because of their design but the fact is visitors come looking for information. If your content is well researched and easy to understand readers will come back to your site time after time.

Image Credit: 3W Giant Mart

Post from: WebTrafficROI.com

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37% of media is consumed online, yet only 14% of advertising dollars are being spent online. How do we strategically gain the attention of this untapped audience?

To ensure your company is making the most of their advertising dollars, you have to understand why, where and how to advertise. Seems simple enough, with a quick run through of the various types of targeting you will be on your way to effectively utilizing your advertising budget and maximizing sales.

Why Advertise Online?

Advanced Targeting
Online advertising allows you to strategically target your audience better than any other publication. Not only can you target geographically, but by interest, search history and even psychologically.

Accurate Measurement:
- Analytics give companies accurate and detailed information on the performance of their advertisements. You have access to powerful information that can help you quickly fix the problems in the campaign or give you confirmation that you made smart decisions with your money.

Greater Reach
- The amount of users companies can get their message across to  is far greater online than any other medium. Users do not have the option to opt of advertisements, flip the page, or fast forward.

Lower entry level fees and less expensive:
- Companies have the ability to take advantage of online advertising, even with small budgets. You can set your Google adwords budget to a certain amount a month and after you have used up your campaign money you do not have to throw out any more cash if you are running low.

Advertise where your customers are:
- Pretty simple, you are always online, your friends and family are always online, people head online to research before they purchase a product, so why wouldn’t you advertise online?

Online Advertising Dictionary
All of this online advertising jargon hurting your head? Here are the basic forms for targeting broken down.

Demographic Targeting:
- Targeting based on characteristics such as age, race, gender and income, education, home attainment, employment status etc.

This targeting is best used in broad product categories, when there hasn’t been as much research done as needed and is the least expensive.

Behavioral Targeting:
- Advertising based on the consumer’s website surfing habits.

This targeting is best used for niche product categories or with strong purchase consideration where there are definite links. It doesn’t take  into consideration the content of the website.

For example, if a consumer has been searching on Kelly Blue Book and a variety of car dealership sites, an ad for NetCars.com would be shown to them when they visit ESPN.

Contextual Targeting:
- Advertising based on the content of the web page. This type of targeting doesn’t take into consideration the consumer’s behavior before the site, but works well for niche product categories and products with strong purchase consideration as well.

Continuing the example, a Netcars.com advertisement would appear on Kelly Blue Book or on a dealership’s site.

Geographic Targeting:
- This type of targeting is based on user’s geographic location. This targeting is great for local business and can target specific countries, states, counties and even zip codes.

Psychographic Targeting:
- Psychographic Targeting is based on any attributes relating to personality, values, attitudes, interests, or lifestyles. This could be anything from need for status to consumer’s ethics and moral compass.

This type of targeting is the most expensive and entails the most research but can be very effective.  However, it can potentially limit your target audience.

In addition, businesses have the opportunity to combine different types of targeting to more effectively reach their consumers.

Online advertising is a tale of trial and error. But with the help of free analytics and expert advice, you can quickly determine where, when and how to advertise by understanding the various types of targeting.

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Why, Where and How to Advertise Online

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Building an Online Business Through Outsourcing

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