Get the Google Search Engine Optimization Guide

by ZK on November 24, 2008

The Google Webmasters Blog has recently released a very simple and straight forward guide to SEO – Search Engine Optimization for your website. This guide covers all the broad basics that will be helpful to a newbie or website owner. It’s a guide that will help you achieve a higher SERP ( Search Engine Rank Page ) and help your site’s visibility on search engines.

Some of the topics in the guide have been covered before on this blog.

- Introduction to organic search
- How to create unique page titles ( also featured here by )
- Good practice for page title tags
- How to make use of the description meta tag
- How to improve the structure of your URL’s (also featured here by
- Good practices of the URL structure
- How to make your site easier to navigate
- Good practices of site navigation
- Offering quality services and content
- How to write better anchor texts
- Using heading tags appropriately
- Image Optimization ( also featured here by )
- Making the right use of Robots.txt
- Making use of “nofollow” tags
- Promoting your website in the right ways.
- Making use of webmasters tools ( also featured here by )

Download the Google Search Engine Guide here


Article by ZK

ZK is the founder of, he also runs Thesis Discounts where you can get bonuses worth $477 with the Thesis Theme. Connect with ZK on Google +

ZK has written 735 awesome articles for this blog.

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Bruno Auger November 24, 2008 at 2:50 pm

I think the guide google put out last week is good and all but I have found imformation on SEO other blogs much better in my opinion.
I know its a foundation for people to go by but really will it help you rank better with google by them telling you something you already read somewhere else.
Most likely not.

Bruno Augers last blog post..Traffic and Indexing = Money

ZK November 24, 2008 at 2:59 pm

Hi Bruno : You are right, Google seems to have realised that they have lost out on being the expert coach in the SEO game to others. It’s trying to build a “SEO Coach” image, this should have been done a few years back.

However the guide is a great tool to download. After all its from the experts themselves :) Thanks for commenting

rummuser November 25, 2008 at 9:24 am

I have downloaded the file and am studying it. Thank you.

rummusers last blog post..Marriage Violence and Divorce.

Dennis Edell November 25, 2008 at 3:59 pm

Why would one take SEO advice from anyone OVER Google themselves??

Dennis Edells last blog post..Link Love For Favicon Contest Participation! (no winner yet)

Tom faulkner November 26, 2008 at 4:14 am

Interesting move from google. Few years ago they said, that there’s no SEO…Now they are publishing SEO guides. Quite funny.

ultraportable review November 26, 2008 at 11:57 am

i downloaded it and started reading it. it is really for beginners and it is not worth at all. It is just sufficent google a little bit for keywords such as seo and optimize your site for google and you are done. You will get tons of guides much better than the one provided by google itself. I have the feeling that the big G woke up a little late here.

ultraportable reviews last blog post..How to backup your Windows Vista and XP drivers

ZK@Internet Marketing Blog November 26, 2008 at 4:12 pm

Hi Rummuser : I am sure you will enjoy reading and implement it on your site.

Hi Dennis : Well Goggle does not always give advise :)

Hi Tom Faulkner : They should have done this a few years back :)

Hi Ultraportable Review : I agree with you that its very basic, but not a lot of users and even webmasters are not aware of how SEO works. This is a good guide to enhance their knowledge on SEO initiatives.

ZKs last blog post..Tips to make a Blog Contest successful

Video Juegos November 26, 2008 at 6:17 pm

Oh well, let’s hope this guide really helps people, and that they’re not about to make any kind of funny move with algorithms and all that stuff.


Melvin November 26, 2008 at 8:57 pm

Nice list.. The best thing to do when you have a great posts about certain things is to compile them… :-)

Melvins last blog post..Question And Asshole Round 2

Manny November 28, 2008 at 3:38 pm

This is a good guide for SEO basics, thanks for the link

Mannys last blog post..Adobe Flex can now be easily integrated with Visual Studio and Eclipse

Michael Henry December 19, 2008 at 5:14 pm

After reading it all the way through, its a pretty awesome guide. I think some “SEO pros” are trying to down play its awesomeness by saying its a basic guide.

Michael Henrys last blog post..Where I’m at: Free Flu Shot Clinic

Blogging from Scratch November 28, 2008 at 8:32 pm

Thanks for the lin. I’m reading it right now. Maybe i’ll learn something new here :)

Blogging from Scratchs last blog post..Monetize your blog too soon or too late?

ZK@Internet Marketing Blog November 29, 2008 at 11:28 am

Hi Video Juegos : This guide will help you understand the foundation of SEO.

Hi Melvin : You are right, compile and share with your readers :)

Hi Manny : Thanks for commenting

Hi Blogging from Scratch : I am sure this guide will help you in SEOing your website.

ZKs last blog post..The Power of Twitter & Live Blogging during the Mumbai Blasts

Search Engine Optimisation April 1, 2009 at 10:03 pm

It is interesting article on optimisation
Tips given really beneficial.
Thanks for sharing.

kitchen taps September 15, 2009 at 5:47 am

Good guide froom google for SEO. Tips are really useful.

Oyunu Oyna January 28, 2010 at 9:15 am

Good guide froom google for SEO. Tips are really useful.

Washable Dog Beds April 14, 2010 at 4:26 am

Hm, I never knew that Google had released such a guide. I am downloading it immediately- I want to know what they say about SEO. It will probably show what they are looking from the webmasters.

Mike April 25, 2010 at 6:18 am

Google has fresh SEO report in these days for better understandings
.-= Mike´s last blog ..Using Podcasts To Increase Traffic Flow To Your Website =-.

nick August 5, 2010 at 8:13 am

after read this article i think why 80% of world population uses google ….here is the answer on every stag google do something so good which makes the google to loves by is here google search engine is so good but google making him more and more better….this is the great point….that’s why people love google…..

thanks for such a good article…….

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