First, let’s define what kind of kiosks we’re talking about here. We’re not talking about the kind that are staffed by someone trying to hand you a free sample at the mall. What we are talking about are self-service kiosks – the kind that help you do something useful all by yourself.
Self-service kiosks have obvious benefits to consumers: they can find product information, place an order, pay their bill, etc. But what are the direct benefits for your business? First, no matter what type of business or industry you’re in, kiosks can help build your brand. And, they can help save you money. Those two important benefits are a given – even before a customer approaches your kiosk.
The good news about kiosks is that they can be customized to meet just about any need that you have as it relates to better serving your customers. Kiosks allow many companies to eliminate employee payroll by automating certain functions and digitizing certain information. At the very least, kiosks can serve to complement current employees by cataloging inventory, for instance, or providing in-depth information about your product lines or services.
Kiosks allow you to present information and graphics exactly as you like. You could walk potential customers through a demo, or guide them through a certain series of steps to obtain a desired outcome – capturing valuable personal and contact information along the way.
From a marketing and promotional standpoint, kiosks provide a perfect outlet for branding and advertising. First off, the exteriors of the kiosks themselves can be designed to display a specific corporate image, to contain logos, taglines, etc. Also, kiosks are often delivered with dual screens – one for the user and one for additional branding/advertising.
Draw the attention of potential customers by streaming a variety of messages, or visual images. Include corporate partners that can take advantage of the kiosk’s ad space, or generate additional revenue by incorporating advertisements from other companies. The possibilities for messaging are endless: feature a new product or hold a contest or a giveaway, for instance.
Here are a few examples of how kiosks might be implemented by a wide array of businesses:
Restaurant/Hospitality Kiosks
- Take customer orders
- Highlight specials
- Track customer activity and implement reward programs/coupons, etc.
Car Dealership Kiosks
- Provide detailed information about inventory
- Include a “Build Your Own Car” tool
- Obtain customer contact information
Education Kiosks for Colleges or Universities
- Class registration
- Campus directory and way-finding
- Advertise campus restaurants, clubs, activities, etc.
This is a guest post by Brian Bujdos is a professional writer for Phoenix Kiosk, Inc., a Secure Medical company. Learn more about Phoenix Kiosk, their product line, and the benefits that custom kiosks can provide any company. Contact us if you want to guest post on this blog.
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{ 11 comments… read them below or add one }
Are ya getting in the kiosk business ZK?
Kiosks, the manned version, is a primary source of shopping for us here in the Tri Cities Washington area. At least in our mall here, the kiosks have the best deals.
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Seems like a very lucrative business model , I am considering options
In my state here in the USA, there is a popular gas station called “sheetz”, its very popular amongst everyone, everyone loves it, because you can go in there and order from the kiosk that is inside, all you do is just press the buttons on the screen of the machine, and you can order whatever it is you want. Kiosks are really powerful, and are certainly the wave of the future!
You must be from Pennsylvania? Sheetz stores are rampant in that state.
@Derek, yup you would be correct, I live in Pennsylvania, looking at your site, you seem to be from Pennsylvania as well, so I am guessing that is how you knew
Great post. I could not figure out a way to have a Mall presence in my town without having to physically man it. Having a kiosk never came to mind. Installing a Kiosk would allow me to capture online sales. Thanks for the information. I pray it turns out to be very valuable to me.
Shirley Kelly recently posted..Wedding Reception on a Budget
I seen a few kiosks at places but never thought about using them for a company. It certainly looks like a possible way of the future. Before you know it, there will be robots all over advertising and doing other projects.
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If only there was a way to make them more approachable/user friendly. They are introducing more and more self service check outs here in UK and I keep on noticing people staring at these things but being too afraid to actually come up and use them.
Interactive kiosks can be found in public venues, such as retail stores, libraries and airports, where there is a benefit to be had from having people being able to serve themselves.
Well, the tutorial is really great, you probably have invested a lot of time in the procedure and the downtime is really impressive. What interests me is one thing further – how did you make those nice pictures for the tutorial. They are really impressive.
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this is very smart system to serve customers. we see many kiosks in the public venue for service.
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