Crafting Your Brand’s Visual Identity Using Pinterest

Pinterest is not only a photo-sharing, digital-scrapbooking website, it's a form of expression. By visiting someone's Pinterest page and viewing their boards, you can easily see what they're most passionate about. A fashionista expresses herself through boards such as "Style Pinterest is image-driven, consumers, clients and customers are drawn to the content shared by a [...]

Connections Built in Space: The Pros and Cons of Social Media

We live in the digital age. Today, you don’t need to go to the nearest postal office to send a letter via snail mail or use a telephone to get in touch with loved ones or colleagues. Building and maintaining connections, personal or professional, is done over the Internet via social media. What is social [...]

Bruce Lee, the martial arts legend who dies 40 years ago has been brought back to life by Johnnie Walker. In a recent 90 second Johnnie Walker advertisement, Bruce Lee is seen standing on a high rise hotel balcony overlooking Hongkong. The ad is an extension of the Johnnie Walker series - "Keep Walking". Where [...]

The smart phone today is not just a mobile phone that you use to call and SMS, the smart phone today is really smart in terms of sleekness, design, storage, usage of apps, photos and lots more. You can store contacts, text messages and photos of your family and friends on your smart phone. But [...]

7 Online Business Strategies to Improve ROI

Running an online business looks like an easy feat at the start. However, as soon as you discover the number of resources required for succeeding in this field, you can easily get overwhelmed (unless you’re satisfied with an ROI that’s under $100). However, with good strategic decisions, it’s quite possible to improve the ROI annually. [...]

"Inner Peace is the ultimate source of happiness" - Dalai Lama His Holiness source of happiness lies within. This two minute clip is enough to change your thinking about - what is true happiness. Happy a Super Sunday and a Great Week Ahead :)

The Absolute Beginner’s Guide to A/B Testing

In this day and age, uncertainty often is the main element that drives businesses to adopt a series of operational measures as diverse as product differentiation, benchmarking, risk management and competitive intelligence tracking. The point is to reduce—if not eliminate—potential losses that could arise if you make the wrong decisions. This is where A/B testing [...]

How to Monitor your Competition with AdClarity

The internet is vast on last count in December 2012 there were more than 634 million websites. The vastness represents a huge opportunity for web owners to reach a wider audience and promote their products. No doubt the internet is a level playing field, your competitor has the same opportunity to advertise and promote products [...]

Happy Birthday Canada

Canada celebrates "Canada Day" today the 1st of July. It's the nations 146th Birthday Day. On July 1, 1867, the nation was officially born when the Constitution Act joined three provinces into one country: Nova Scotia, New Brunswick, and the Canada province. You know you're Canadian if: - At every coffee shop you order a [...]

Good Morning Sunday: Why Schools Should Teach Happiness

“When I was 5 years old, my mother always told me that Happiness was the key to life. When I went to school, they asked me what I wanted to be when I grew up. I wrote down “Happy”. They told me I didn’t understand the assignment, and I told them they didn’t understand life.” [...]