The Most Expensive Keywords on Google

Close to 95% of Google's revenue comes via their adwords platform. The online advertising platform is based on an auction model where publishers bid for keywords. The price is based on a Cost per Click model where publishers battle it out for the most sought after keywords in their niche. the adwords platform Embedded from [...]

Google Panda 4.0 rolls out but slowly

The Google Panda algo that destroyed rankings of a lot of sites is now rolling out the Panda 4.0 version. But the roll off is awfully slow. Now, this is Google Panda roll out. He said that it was not to confuse webmasters about the roll out but due to internal technical issues at Google [...]

14 Memorable Quotes by Dr. Abdul Kalam

Dr. A.P.J Abdul Kalam was the 11th President of India, he was also know as the "People's President of India" died on monday after he collapsed during a lecture at the IIM university in Shillong. An iconic Indian, a dreamer and a role model to countless around the globe. Below are 14 If you fail, [...]

5 Unusual Habits of Exceptional People

It is a notion that exceptional people are only born and not made. Anyone can become exceptional just by changing their way of life and being under control. A research was conducted recently and it was found that all exceptional people had some common habits. Five of them are listed below. 1. They are good [...]

7 Creative Ways to Overcome the Writer’s Block

As a writer, you often face the problem of running out of thoughts. This can be quite scary and might even stop you from continuing further! However, you shouldn't let writer's block hold you back. Here are some ways to overcome it: 1. Just Go With Whatever Comes To Your Mind If you feel you [...]

In the fast-paced world of digital marketing, if you stop learning, you’re dead in the water. The only way to stay current and relevant in the digital marketing world is to do a lot of reading. While the terms used in digital marketing are new, the concept isn’t. The main goal of digital marketing is [...]

This is good news for all advertisers using facebook’s advertising platform to promote their products or services – Facebook has just announced a major change in the way they measure cost per click (CPC). From today, CPCs will only be charged for users clicking on links in your ad that go to site visits, “call [...]

Twitter rolls out Personas

Twitter has added more ammunition in the form of analytical tools to drive targeted ads to their users and give a robust platform to its advertisers. The new audience insights dashboard now offers insights on user demographics, interests, purchase behaviour and much more. “Personas” will also be added to the dashboard to give advertisers insights [...]

Facebook’s New Logo, Like it ?

Yes, I noticed it. Not sure if you did. Facebook now has a new logo, if you logged on Facebook in the last 24 hours - you'll see a new logo, well a subtle new logo I would say. It's not the entire Joe Kral and Cuban Council using the kalvika font. The thick font [...]

Google Earth Turns 10

Happy Birthday Google...err Happy Birthday Google Earth. Holy, we almost forgot that Google launched on one the most spectacular offerings - Google Earth a decade ago. In 2005 a team of Google engineers with the help of satellites created a virtual representation of empowered not only school kids but also NASA scientists to explore Earth. [...]