Advertising was always difficult to measure be it TV, print, radio or any other form, until 2000 when Google revolutionized the ROI approach with Google Adwords. When marketers advertised on the traditional platforms they did not know which platform worked to get the sale. Did the print ad work or the TV ad, maybe the [...]
Game, Set, Match - Twitter......Twitter has won the game, well at least the livestream broadcast of the game. Your mobile and your tweet feeds have just become your @wimbeldon and watch Wimbeldon live here. Let's hope we get to see more livestream events from Twitter.
Dr. Petes ? Who's Dr. Petes ? Do you know him ? Dr. Pete's Mayers is a marketing scientist at MOZ, he is the co founder of many MOZ products and tools including MozCast - An experiment in tracking 'weather' patters based on Google Algorithms. Dr. Pet's and his team constantly monitor the changes in [...]
To evangelize technology and encourage building techno savvy products, Google today launched "Project Bloks" - Blocks without the 'c'. It wants to help kids learn The Simplest of code started with building simple things. There are three components to the building blocks - Pucks - Base Boards - Brain Boards Pucks are signs that are [...]
Video tweets on twitter have increased by 50% since the beginning of 2016 and Twitter is moving rapidly to address the user preference and product changes related to videos. The latest change is a major one, gone are a days where you could upload only 30 second videos on twitter. The 140 second videos: video [...]
You so often see users on twitter trolling on a tweet or upsetting a tweet conversation from a celebrity or a brand. This hampers the overall Twitter experience and spams users' twitter feeds. To counter this twitter has come out with a super feature that will help you block trolls or people who's tweets you [...]
Mark Zuckerberg is holding a session on June 14 to answer your questions. This session will be the first Q&A that Mark will be hosting on Facebook Live. Facebook Live is a new platform that Facebook will be launching soon, here you can scroll through the questions that are being asked while listening to him. [...]
The world's greatest is no more. Muhammed Ali was an inspiration to many around the global, not only a great sportsman but a giant of a man with super attitude and sense of humour. I loved reading his Muhammed Ali..You will always be 'The Greatest'.
Mary Meeker's report on internet trends is one of the most awaited report by most internet folks, the report is an indepth analysis of trends and facts on the overall areas of internet and mobile. The 2016 report is packed with 213 slides of data, I've mentioned some of the key takeaways from the report [...]
Every website needs content. Content is king and that will always remain true for blogs. One of the hard things is consistently creating enough content to keep up with trends and to rank in search engines. Sometimes, it can be hard to keep up and that’s when it’s time to hire a writer. Before high [...]