Posts tagged as:

Google PR update

Will Google Kill PageRank ?

by ZK on October 19, 2009

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When I logged into Google Webmaster Tools last night I realised that Google had stopped showing the PageRank metric. Just to confirm what I saw I dug further and came across a thread that read PageRank Distribution removed from Webmaster Tools .

Susan Moskwa from the Google Webmaster Central team explained it was removed because Google keeps telling webmasters “that they shouldn’t focus on PageRank so much but more on building the content of their site ” They felt it was “silly” to keep telling webmasters that, and at the same time show it in Webmaster Tools. So Google removed it from Webmaster Tools.

I think is a good thing I am not for PageRank but for content, Google’s search engine relies very heavily on PageRank and not on relevancy of content. On one side they say that Google is all about relevancy on the other side when you do a search the best of blogs or sites with content don’t come up in the top search results. The sites that come up are based on PageRank (a metric used by Google to display sites in their search results)

A majority of the sites in the top search results don’t have great content but relevant inbound links that help then rank high on search results.

Google needs to take a stronger stance on PageRank, if they want webmasters and bloggers not to get obsessed with PageRank The old school of thought being that PageRank is very deep rooted with Google and Google search results, it will be impossible for Google to do away with PageRank.

Google needs to remove the PageRank from the Toolbar which is still present and still a factor amongst webmasters and internet marketers to consider the power of a website. Often the Toolbar is not updated and buggy.

By removing the PageRank from the Webmaster Tools is Google moving towards killing PageRank from their system completely. At one point back in 2007, Google asked webmasters about removing PageRank from the Google Toolbar but the discussion ended with no recourse from Google.

As a user of the Google search engine and a webmaster I would like to see Google search results based in the strength of content, traffic and user interactions but the present Google ranking system don’t take any of these factors into consideration when they display your site in the search results.

Will Google take a stronger stance this time and Kill PageRank ?
Would you like a PageRank free Google ?

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This Web Marketing Blog is Now PR 4

by ZK on June 29, 2009

It looks like Google did another PageRank update yesterday and I notice a jump in PR for this Web Marketing blog. I also noticed a few of my internal pages have got an increase in PageRank.

Google seems to be increasing its frequency of PR updated, there has been about three to four PR updates this year. The last one was about six week ago.

With an increase in PR for this blog, Google seems to have changed its algo with this update as I noticed some SERPs move to the second page on Google.

With Twitter’s real time searches and Microsoft’s efforts on improving Bing, is Google feeling the heat in the search engine market ?

Did you notice the update for your website ?

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5 Strategies to get a High Page Rank for your site in the next Google PR update

by ZK on January 14, 2009

Google has been very generous to webmasters lately it’s done three Page Rank ( PR ) updates in the last six months, averaging one Page Rank ( PR ) update every 2 months. This blog went from PR 0 to PR 3 in the last six months.

My assumption is that the next update should be end of march or early april and here is what you need to do to increase your Page Rank (PR) when Google has its next update.

1 ) Influence keywords in your Anchor Text :
- Try to get inbound links where the actual words used to link include your target keywords.( ie. one of the target anchor text keyword is Internet Marketing Blog. You can have a different anchor text keyword link based on your niche and the keywords you want to rank for in Google. To get relevant keywords for your site you can use Wordtracker or Google Trends. I use Wordtracker for relevant keywords for my sites, it also helps me get long tail keywords for PPC campaigns.

When people link to you, the anchor text that they use helps your site rank well for the keyword that are in the anchor text. If you link to Wordtracker with the anchor text ” Keyword tool “, then the search engines believe that Wordtracker has a good chance of being a keyword tool.

And since influencing others is harder than simply writing copy, search engines feel comfortable trusting anchor text more than page copy.

2 ) Push your top performing pages with internal links

If you have items that are selling exceptionally well, but do not rank as well as you would like for the related keywords , you can help boost the rankings of those pages for the target keywords by linking to them more aggressively on your site using anchor text.

You can create a section named top sellers or My top picks. These could feature top selling items and be linked to aggressively from a high level page in your site. Or if you have a small site you can potentially link to your best selling items from every page on your site.

If you have categories that are underperforming, consider linking to them less frequently so that more of your overall link equity flows into your top performing sections instead.

3 ) Submit rich keyword content to trusted sites
- Get relevant quality inbound links by submitting content to sites that are trusted by search engines. If you are a new site it may take a while for search engines to trust you as a website and rank your site for keywords , a faster way to get the trust of search engines is to get your content published on trusted domain sites.

I ve used the following sites to publish content for my blog these sites are valuable and trusted by the search engines. Publish articles based on the content of your site on Squidoo.com, Hubpages.com, ezinearticles.com .

Publishing content on these sites will give you faster access to indexing and ranking on Google.

4 ) Support cast of similar keywords :
- Support your main target keywords with a range of similar keywords – your supporting cast. These keywords show the search engines that your pages are real, and will bring you additional traffic.

Here is an example of how well mixed page title, meta description, h1 and h2 headings will impact your ranking :
Download Free Movie Reviews
h1 Best movie website rating h1

h2 Movie website with the largest movie site database h2

Notice the following:

- Usage of related phrases like site and website
- Singular and plural versions of movie
- Mixing the order of keywords.

5 ) Pick Keywords before you write Content

Use your target keywords in key places like your domain names, page title tags and file names. This means they are likely to be used as all important anchor text by other sites when they link to your site.

Domain Names :
- If your domain name is mywebsite.com then many people who mention you are going to link to you using mywebsite or my website as the anchor text. If your domain name is mybigwebsite.com then many people will link to you with my big website as the anchor text

Page Titles :
- For individual pages the page title tag acts similarly to the way in which a domain name influences site references. Many people who link tend to reference articles by their official name. If your article is entitles The History of My website, then people who see that are likely to link your site with that name as the anchor text.

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