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keywords

Get Started with Keyword Research in Three Simple Steps

January 12, 2012
Get Started with Keyword Research in Three Simple Steps

In the field of search marketing, key word research is one of the most valuable return activities that are used by search engine optimization professionals to get to know what are the actual popular words people enter into the search engines. By conducting keywords research, you not only learn which terms or phrases to target [...]

Google ignores keywords meta tag in web ranking

September 21, 2009
Google ignores keywords meta tag in web ranking

Google has revealed that it ignores the “keywords” meta tag in its web search ranking. Google’s Matt Cutts explains this in a Webmaster Central video “About a decade ago, search engines judged pages only on the content of web pages, not any so-called “off-page” factors such as the links pointing to a web page,” says [...]

Fixing Low Conversion rates for your Pay Per Click campaigns

January 25, 2009
Fixing Low Conversion rates for your Pay Per Click campaigns

One of the common issues facing every PPC ( Pay Per Click ) marketer is low conversion rates. Working to improve your conversion rate should be on every Pay Per Click marketers agenda. Higher conversion rates will boost your PPC ( Pay Per Click ) efforts and add revenues to the bottom line. If your [...]


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