November 9, 2008
Google has kicked of a series of videos for optimising Adsense . This seems to be an effort to help publishers to get most out of their adsense, while this should have happened much earlier when Google dominated the publishers’ site monthly income. They seem to have realised that publishers are making a better income of [...]
September 18, 2008
Writing effective PPC campaigns can be very impactful for higher click thro rates , which could result in higher conversions. 90 % of the ads on PPC dont have the copy effectiveness to get higher click thro rates thus affecting conversions. Below are several pointers that will help you make your PPC ads more effective [...]
