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Pay Per Click Marketing

4 Key PPC Web Analytics Metrics You Should Consider

April 26, 2011
4 Key PPC Web Analytics Metrics You Should Consider

PPC is an important strand of your web analysis. One of the cool things about PPC data is that you don’t need a lot of history to draw conclusions from it – a few weeks is enough time to give you an idea of how well a campaign is performing. Google Adwords data is included [...]

5 Reasons PPC is Undisputed Champ of Internet Marketing

September 13, 2010
5 Reasons PPC is Undisputed Champ of Internet Marketing

Internet marketing consists of several key elements. They can be summarized as follows: Online PR and Social Media Usability and Website architecture Email Marketing Organic or Natural Search Engine Optimization (SEO) Paid Search (PPC) Online Branding and Internet Consumer Behavior Web Analytics Display Advertising Affiliate Marketing In the past when considering the scope of these [...]

Using the Keyword Effectiveness Index (KEI) for Keyword Research

July 28, 2010
Using the Keyword Effectiveness Index (KEI) for Keyword Research

KEI stands for ‘Keyword Effectiveness Index’ and is a ratio value designed to give some idea of the importance of a particular keyword. This system of keyword evaluation is becoming increasingly popular and can be a useful tool when it comes to selecting any keywords you intend to use.

Want to become a PPC Search Marketing professional? Meet PPC Ian

June 28, 2010
Want to become a PPC Search Marketing professional? Meet PPC Ian

If you are a blogger or an affiliate marketer wanting to specialize in PPC ( Pay Per Click ) marketing, then PPC Ian should be one of the blogs on your daily reading list. According to the Search Engine Landscape 2010, PPC spends in US in 2009 was $18 billion and accounted for 12 % [...]

Acquisio Search : The Pay Per Click Software Tool

July 2, 2009
Acquisio Search : The Pay Per Click Software Tool

As a blogger for SEO and PPC related posts one of my responsibilities is to keep updated on the latest technology in the search engine and pay per click software tools and products market. At the recent SES ( Search Engine Strategies ) Seminar in Toronto, Canada I came across an amazing pay per click [...]

SEM Marketing with SEMRush

June 9, 2009
SEM Marketing with SEMRush

I recently came across a sweet tool called SEM Rush, while I was surfing for PPC marketing and keyword related tools. I do a lot of PPC marketing campaigns and I was looking for some utilities that could help me discover which keywords my competitors were using for their PPC campaigns and their keyword bids [...]

Fixing Low Conversion rates for your Pay Per Click campaigns

January 25, 2009
Fixing Low Conversion rates for your Pay Per Click campaigns

One of the common issues facing every PPC ( Pay Per Click ) marketer is low conversion rates. Working to improve your conversion rate should be on every Pay Per Click marketers agenda. Higher conversion rates will boost your PPC ( Pay Per Click ) efforts and add revenues to the bottom line. If your [...]

Tips for Optimising Google Adsense

November 9, 2008
Tips for Optimising Google Adsense

Google has kicked of a series of videos for optimising Adsense . This seems to be an effort to help publishers to get most out of their adsense, while this should have happened much earlier when Google dominated the publishers’ site monthly income. They seem to have realised that publishers are making a better income of [...]

7 Effective PPC Ad Copy Tips to Boost Conversions

September 18, 2008
7 Effective PPC Ad Copy Tips to Boost Conversions

Writing effective PPC campaigns can be very impactful for higher click thro rates , which could result in higher conversions. 90 % of the ads on PPC dont have the copy effectiveness to get higher click thro rates thus affecting conversions. Below are several pointers that will help you make your PPC ads more effective [...]

MSN Adcentre Sucks ( Part 2 )

August 14, 2008
MSN Adcentre Sucks ( Part 2 )

Related post MSN Adcentre Sucks Part 1 After about 2.5 weeks of calling the Adcenter customer support I finally got an answer today. MSN Adcenter displayed ads that I had paused a week back. Apparently their system cannot pause the ads the moment you click on pause , ( They actually told me that their system was [...]


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