September 18, 2010
Digital marketing, like any other business venture, has both its pros and cons. It is crucial to fully understand where one may fail and where the other will succeed. To be a success in the fast paced world of innovation, but, through research, gaining knowledge of your customers’ likes and dislikes. Knowing this provides the [...]
September 15, 2010
Maintain What’s Working, But Carve Out Some Budget for Social Unless you’ve suddenly received additional budget for social media marketing (insert laugh track), you’re probably stuck diverting resources from other marketing budgets to make social media marketing happen. Try not to touch the funds supporting your current effective strategies, instead drawing from the cost of [...]
