Location makes a BIG difference to your business and bottom line, it’s a fact that where your store was located made the difference in how much your business earned. The more people enter your store the more sales you’ll make.
In the online world, a high search engine rank is more powerful than the prime physical location or prime real estate. To get located high on search engines, you need to SEO your website or blog, SEO in the online world plays an important factor to boost your traffic and sales.
“SEO” stands for search engine optimization, an SEO firm’s job is to ensure that your website ranks high on search engines. SEO firms are experts in the the area of search engines and the algorithm that run the search engines.
It’s important that you choose your SEO firm wisely, here are a few questions to ask that will help you choose a SEO firm.
How long have they been in the business ?
-SEO is a trial an error business , the more experienced a firm is the more they’ll be able to rank you high on search engines.
Check their credibility :
- It’s important to check credibility of the firm, ask them for links and results of website or blogs that have worked on and increase traffic. Do some of the research based on the SEO marketing work done for their clients, the websites should come up for few of the keywords.
Competitors analysis :
- Ensure that the SEO firm includes a report on understanding your competitors on major search engines, ask them to give you a detailed report on the keywords that your competitors rank high for on search engines.
Measure, Measure and Measure :
- It’s important to keep a tight tab on measuring SEO results and the conversions from the SEO efforts.
Picking the right SEO firm can make a big difference in your rankings and sales.
The Digital Third Coast is a specialized SEO firm located in Chicago, the Search Engine Optimization Chicago firm provides complete SEO services that help your website rank high in Google and other major search engines. The firm serves clients from across industries ie. national businesses, local businesses, E commerce stores, B2B, B2C and non profit agencies.
The Chicago Search Engine Optimization firm offers the following SEO services: Local search, SEO consulting, keyword research & strategy, SEO website audit,link building, website map submission services and search engine reputation management.
Search Engine Optimisation for a blog is not very different from search engine optimisation for a website, the search engine logic is the same as optimising for a website. In fact optimising for a blog is a lot simpler than optimising for a website. You can list your blog faster and much quicker than your website by following very simple SEO techniques.
1 ) Start a Blog :
- Start a blog for your website ( if you don’t already have one ) Google loves blogs and wordpress for its friendly URL structure and its simple navigation. If you have a web site or any form of ecommerce or service you must consider starting a blog to complement your sites SEO efforts. Google indexes blog content very quickly this helps boost your search engine ranking on Google. When you have a blog that ranks high on Google , your web site or ecommerce store is automatically leveraged.
2 ) Write Effective Blog Titles :
- The title tag of your website or blog is a major factor in Google indexing your site, the title is the first impression that your blog makes with the Google spider and you want to ensure that its good. A title indicates a snippet of what your blog page or website page contains. Ensure that the keywords you want to optimise are included in the title and reflect the content of your page. A good title includes focussed keywords on topic relevant to your blog page.
3 ) Write Link worthy posts :
- Google will rank you high based on the strength of your link building activities. The stronger inbound and internal links you have to your website or blog, better your chances of a high Page rank and high search result on Google. Ensure you have quality and valuable content which is link worthy ie. other blogs or website should find it worth linking in their articles. If I have to link to relevant content from my blog post I will link to a blog post that is of great value to my readers and is link worthy. Blog at whatever frequency but provide exceptional content, the longer the time period between posts, the more exceptional you have to be. Give blogs and websites a reason to post your links.
4 ) Ensure effective link building :
- Leverage your network after each post goes live to help promote your content. Connect with influencing bloggers, start by linking to and commenting on their blogs. Use social networking sites like Digg, Twitter , stumble upon, reddit to build back links and traffic to your blog. Effective link building creates increased search engine visibility and traffic to your blog or website.
5 ) Use Effective anchor text :
- When you write a blog post or article ensure that you have linked internal posts with relevant anchor text that related to the linked blog content. When you exchange links or use article directories or web directories for link building initiatives ensure that you use anchor text keywords that you want your blog to rank on Google ie. when I write articles for article directories or web directories linking to my blog, I use the anchor text as Internet Marketing Blog or Affiliate Marketing Blog.
6 ) Use Blog post tags :
- One of the major advantages of a blog is that it gives you options to tag every blog post with relevant blog tags. Blog tags are relevant keywords that you can use to compliment the blog posts. Google loves blog tags, I’ve experienced my blogs being picked up by Google based on the relevancy of blog tags.
7 ) 300 word articles or blog posts:
- Ensure that your blog posts or articles are atleast 300 words or more, this is critical as any article or blog post less than 300 keywords will not be spidered by Googlebot. If you have a blog post less than 300 keywords Google does not think you have enough content on your blog to spider.
Search Engine Optimisation expert and author of SEO Book , Aaron Wall recently released the mother of all SEO plugins for Firefox browsers – SEO Toolbar. The SEO Toolbar is a comprehensive tool to measure your SEO efforts.
The SEO game is getting extremely complex with Google changing it alogoritim very often, making it difficult to keep up with the changes. The SEO Toolbar puts all the competitive data and research tools at your fingertips for free.
The SEO Toolbar consists of rank checker to help you check ranking for your keywords across all search engines, the best of keyword research tools across the web, a feed reader ( pre populated with the best of SEO feeds from across the web ), the ability to compare upto 5 competing sites against each other, easy data export and ton of other features in one amazing Firefox Extension.
The SEO Toolbar makes it easy for you to measure your SEO efforts and evaluate SEO efforts of competing websites. It also pulls data points from Social Media sites like Digg, Delicious and Twitter to show inbound links for your site and your competition.
The SEO Toolbar integrates seemlessly with Firefox. Installation is as simple as any other Firefox plugin, just click the download link and follow instructions to install.
Joost de Valk, a wordpress developer and an online marketer did an awesome session on SEO and optimisation strategies for Wordpress Blogs at recent expo in London.
If you have a web business or a blog on wordpress you don’t want to miss this session.
I just finished reading SEO Secrets by Glenn Murray, Glenn is an SEO Copywriter from Australia. I happen to connected with Glenn on Twitter, I checked out his site when I got to know that he is a SEO copywriter.
Being in the SEO industry I further explored his site and came across his book SEO Secrets , I was amazed to see a very different and simple landing page with no fluff, no upsell, no bonus not the typical clickbank kind of landing page.
The landing page copy was honest, written from the heart and that made me buy the SEO Secrets , I am yet to see such an honest landing page for an online downloadable product.
I’ve read all the top books on Search Engine Optimization by top SEO Experts, let me tell you that there are very few good SEO books that can actually teach you how to get your site high on Google ( in simple language minus the fluff ) and show you actual live examples of the results on Google.
SEO Secrets did not disappoint me, it infact taught me a few thing about Search Engine Optimization which I was not aware. Glenn has put in a lot of work to make sure that his facts are accurate, easy to follow and illustrative. The book gives great insights based on his real world experience of gaining search rankings. While blogs are supposed to be decently optimised for Google, its only the begining there is still work that needs to be done to ensure it gets indexed by Google and ranks high.
You can make great difference to your traffic when you know how and Glenn’s SEO Secrets gives you the correct information on “how to” rank high and gain visibility on Google minus the fluff.
It’s a comprehensive do it yourself SEO guide for small and medium web business owners, bloggers and affiliate marketers.
It details a practical 10 step process that will get you to the top of Google.
SEO Secrets’ V2.0 includes:
- 213 pages
- Understand what SEO means (5 pages)
- Choose your keywords (7 pages)
- Develop your website right (36 pages)
- WordPress V2.7 blog optimization (30 pages)
- Optimize your web content (9 pages)
- Link baiting (26 pages)
- Other link building methods (13 pages)
- Monitor your progress (4 pages)
- The future of SEO (9 pages)
- 207 references in the bibliography!
Why should you believe Glenn ?
Because he has reached the top of the search engines using the very methods you ll find in the book.
His results in Google.com:
page 1 for “SEO copywriter”
page 1 for “website copywriter”
page 1 for “advertising copywriting”
page 1 for “website copywriting”
page 1 for “copywriting forum”
page 1 for “copywriter forum”
page 2 for “copywriter”
page 2 for “advertising copywriter”
page 2 for “internet copywriter”
The Search Engine market has a very solid resource on SEO ( Search Engine Optimization) teachings and advice at a very affordable price.
Glenn’s comments on Twitter
Glenn has been kind enough to offer a 20 % discount only to my readers all of this month. Once you download your copy of SEO Secrets from my site. Email me your details using the contact form and I ll refund you the money via paypal.
Download your SEO Secrets and save 20 % all of this month.
