Google has kicked of a series of videos for optimising Adsense . This seems to be an effort to help publishers to get most out of their adsense, while this should have happened much earlier when Google dominated the publishers’ site monthly income. They seem to have realized that publishers are making a better income of their sites without Google adsense, I don’t have Google adsense on my blog, but I make a decent income from adsense on my other websites.
The better publishers make out from the program, the better the program will continue to perform and better the ROI for Google.
This is one of the first videos of the series and it looks at ad sizes, and Google recommends them big. They suggest the following sizes.
– 300 x 250 medium rectangle.
– 728 x 90 leaderboard
– 160 x 600 skyscraper
As per Google Adsense team , these sizes have proven to deliver better results for both publishers and advertisers. Advertisers favour these formats, and if you ve receiving all ad types, you ll find that advertisers will specifically target your sites more often. If you position your ad units well, users will be more likely to see these ad formats and find the ad that they are interested in.
If you have downloaded Joel Comm’s Adsense Secrets, you ll be in a better position to capitalize adsense revenues and be a few years ahead in the adsense game. Ad placement is an art rather than a science, if there were a way to just insert ads for maximum clicks, everybody would be doing it, but there isn’t. It take creativity and experimentation to make money from adsense.
I can see why Google would recommend the larger sizes, because they will be more likely to catch the eye, but if they are placed poorly within the sites design, I doubt if the sizes will make much of a difference. It certainly wont make a difference in your adsense revenues.