Last december, we blogged about Dell crossing $1 million in sales on Twitter, via its @delloutlet on Twitter.
According to company officials at Dell, its presence on Twitter has earned it more than $2 million in revenue. The Dell company blog explains, “Since we started back in 2007, we’ve not only earned more than $2 million in revenue from the @delloutlet on Twitter, but we are also seeing that it’s driving interest on new products as well.”
Officials at the company say, “There is a huge flow of people comming from @delloutlet on Twitter to the main website Dell.com/outlet site, and then ultimately deciding to purchase a new system from elsewhere on Dell.com, if we factor those new system purchases that come from @Delloutlet, we’ve actually eclipsed $3 million in overall sales.”
Dell outlet now has over 600,000 followers, that respond positively to the Twitter exclusive offers and deals. The below chart shows the growth over the last 3 months when they began to introduce more exclusive offers at that time Dell had only 11,000 followers on Twitter.
Dell also has other deals on Twitter via other Dell Twitter properties like @DellHomeOffers and @DellSmBizOffers but @DellOutlet continues to be the most popular Twitter property with a mix of Twitter exclusive offers. The @DellOutlet is now getting close to the Top 50 most followed Twitter users according to TwitterCounter.
Are you using Twitter effectively to market your products online ?
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{ 53 comments… read them below or add one }
That’s pretty darn impressive. I heard Google might be planning to buy Twitter in the near future.
Google handle near 80% of internet traffic. Google can do this. its very easy for it.
Google is working on adding real time searches to its site results. Check our earlier blog post on What Larry Page has to say about real time searches on Google
http://www.webtrafficroi.com/what-does-larry-page-think-about-twitter/
ZK@Web Marketing Blog´s last blog ..Twitter Marketing : Dell now makes $3 million via Twitter
Where you heard about I don’t found it anywhere. but I am agree with you that its very impressive post
DotComSecrets Review´s last blog ..Mike Filsaime’s Launch Tree Review
We have linked the above blog post to the Dell blog where this was mentioned
ZK@Web Marketing Blog´s last blog ..Twitter Marketing : Dell now makes $3 million via Twitter
thanks for this info. I will keep a close watch on effectively using Twitter.
Promoting on Twitter can really help a business simply because of its popularity among online users. To add, Dell has great products. So it’s no wonder Dell has made more revenue this year thanks to Twitter.
Its always very good to have more people to your business no matter what kind of this is. And Twitter really do this for you.
I’m completely agree with your post. Twitter really help someone to increase their online business and earn big profit. I have also an account in twitter and its results are incredible..
Great! Many-2 congratulation to Dell for his great achievement. The most important thing you should remember about twitter is It’s not about the number of Twitter followers you have, its about who follows you and the responsiveness of your audience.
You are right, its the responsiveness of your audience to your products and tweets. Marketing wisdom says The larger the audience or traffic, the larger the responsiveness
ZK@Web Marketing Blog´s last blog ..Twitter Marketing : Dell now makes $3 million via Twitter
The fact that Dell has been benefited to such a larger extent in augmenting its business sales reflects the potential of Twitter in enhancing your business brand value! This is terrific stuff.
Really good marketing is to find out what people want and give it to them. Twitter marketing success works the same way. The more relevant our tweets are to people, the more well received they are, and the more authoritative when we come across to them.
Wow, seems that Dell did a great job in Twitter! 3 million is a huge figure man! Btw, I’m still on the way in building twitter follower, I would create something to sell in Twitter later. How about you ZK?
Regards,
Lee
Make Money Online´s last blog ..Make Money Online With Affiliate Program Network
I hope you can sell my product then
Twitter can help you sell it, if Dell has done it…it shows that the system works
, the rest is on your branding and marketing ability
ZK@Web Marketing Blog´s last blog ..Twitter Marketing : Dell now makes $3 million via Twitter
Agree! Actually it depends on who you are, build your brand before you promote your product. Once your readers trust you, for sure you will get sales.
Regards,
Lee
Make Money Online´s last blog ..Make Money Online With Affiliate Program Network
I have no plans to sell anything for now
ZK@Web Marketing Blog´s last blog ..Twitter Marketing : Dell now makes $3 million via Twitter
Not surprising actually =)
twitter provides this much stuff. oh its great
jesse´s last blog ..GROW TOMATOES IN YOUR GARDEN
Wow that is awesome. If any other large companies are doubting the power of Twitter, they need to read this blog post.
Paul´s last blog ..Cykle Water Bottle
I wish I could bring in that much extra traffic from Twitter!
Earn money writing´s last blog ..Welcome to How-to’s
you can do it by your hard working and solid wish.
That is awesome for dell that they were able to generate that much revenue from the use of twitter, it just goes to show you if you do your marketing right, and you take advantage of the web 2.0 websites, you can bring more income to your business.
-Randy
Oh my god, $3 million. Great job ^_^
Toan Nguyen Minh´s last blog ..Did You Change Your Profile URL At FaceBook
Earning a living with Twitter is not as difficult as people would normally imagine. With a helpful guide and training program it is easy to earn hundreds or even thousands on a daily basis.
LOL, Twitter strikes again, those are impressive stats
Ann @ Work From Home´s last blog ..Motivation is Key For Work From Home Jobs to be Worthwhile
twitter was simply amazing and i am sure it is the main source for few companies to get business. Good to see that dell is one of that
A ton of real estate agents are using Twitter and I suspect it’s more fun than profit in our industry. I seen numbers putting 10% of Twitter users posting 90% of the tweets. Although I have a decent presence on Twitter, the jury is still out on the viability as a lead generator.
Colleen@Kennewick Wa Real Estate´s last blog ..Kennewick WA Homes for Sale
Great Achievement! Congrats to Dell team, I think now a days twitter craze is attracting peoples. It is great medium for sharing your knowledge as well as you can learn from other peoples also.
I think twitter is amazing. I tried joining myself but it didn’t work for me. I think it’s fantastic for businesses and I guess Dell’s Twitter success shows just how successful it can be. I do find it hard to believe that it can make a company so much money, but I guess it’s through extra traffic which is driven to the site?
How can this be possible? please tell us all how it is done
As a blogger buzz twitter as already establish its niche marketing and are definitely being focusing of other strategies too.
DotComSecrets Review´s last blog ..Mike Filsaime’s Launch Tree Review
Google is working on adding real time searches to its site results. Check our earlier blog post on What Larry Page has to say about real time searches on Google.
DotComSecrets Review´s last blog ..Mike Filsaime’s Launch Tree Review
it might reach more in future tooo …best place to hang around
twitter one place to understand the market …lot of tweets lot of information is flowing around …
Not only dell even many internet marketers are getting huge leads from twitter …might increase in future …
Marketing is the key for success in the business were we find many strategies which gives your the right path and option solutions to follow.
DotComSecrets Review´s last blog ..Chris Cobb’s CPA Arbitrage Review
All i can say is good achievement for this stuff. That is also true that many online marketers are leading well from twitter nowadays and mighe be grow more in the future.
Well, that shows you right there Twitter has power on the online market hands down. 600,000 followers, and 3 million within time is truly amazing!
work at home´s last blog ..Unique IP Class C Backlinks For Work At Home Bloggers
wow, I was wondering how the people behind Twitter made money, but I guess Dell is making all of the money – millions – on Twitter! This is great for people that feel like Twitter isn’t a good marketing tool.
I think even face book also helps the companies to get some sales
The more relevant our tweets are to people, the more well received they are, and the more authoritative when we come across to them.
gud 1
IT Certification Training News´s last blog ..Windows Server 2008 – Powerful Webhosting
I heard that Google is taking over. Google owns everything, probably one day even the world.
The trick is branding yourself to get followers, then your message will be sent out to millions. Each update to Twitter can be found by anyone using the Twitter search feature (in theory, but no one is listening to that on a mass level).
Once when you posted that twitter earned 1 million, i told that it is not to high and it will increase lots. I think it will bounce more in near future.
I will add each of you that takes the time to answer and thank you on my Twitter stream.
Well everyone should take a look on twitter, the benefits are simlply hughe.
Very nice information. Thanks for this. Is you blog have custom design? it looks good by the way.
I think these statistics just prove that we’ve yet to comprehend the full potential of Twitter despite all the critics. The fact that the explosive growth occurred over just three months is mind boggling.
Whitening Pen´s last blog ..Cheap At Home Pen Teeth Whitening System That Really Works Offers Free Trial
but how does dell use twitter?
I personally think that Twitter will not be able to be bought out by Google that easy…Twitter is freakin huuuuuuuuge – I can only wonder how many thousands – or more that they spend on bandwidth everyday..
heather@dental assistant training´s last blog ..Begin A Career With Dental Assistant Training
I think other companies should also try this strategy!
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