Personalisation has played an important role in marketing communication, marketers are willing to spend millions of dollars to ensure personalisation of their communication message. Google seems to have realised this for their feedburner services a bit late. Better late than never, now you can personalise your email subject line in feedburner emails, you can use the text ${latestItemTitle} to make the subject line of your emails reflect the title of your latest post.
You also have the option to customise your email subject line if you have more than one blog post a day. Once logged in Feedburner, you can do this under “Publicize” > “Email Subscrptions” > “Email Branding.”
Until last night, if readers subscribed to your blog via Feedburner email service, your email subject lines would be static, containing either the name of your blog or some other text that you would specify.
For this web marketing blog we had the subject line : WebTrafficROI’s Latest Post , which for obvious reasons was not very compelling to readers who subscribed as they would not know what the email was all about unless they opened it.
The good news is that you now have an option to change it to reflect your latest blog post title. Its very simple all you need to do is log in to your Feedburner account and use the text ${latestItemTitle} in the subject line, you can do this under “Publicize” > “Email Subscrptions” > “Email Branding.”
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{ 38 comments… read them below or add one }
I appreciate being able to customize my e-mail subject line if I have more than one blog post per day to show the title of my latest post, so much more convenient.
It such nice information. now we can make our subject line much efficient and attract the readers.
Wow, that’s a great new features for Feedburner. I always complaint that the title in email was not professional and most of the subscriber might missed out the post. I’m going to do the chances on the title, thanks for telling us ZK!
Regards,
Lee
Make Money Online´s last blog ..Make Money Online With Forex Trading System – MyForexTruths
Thanks for the tip , I think it would be very effective for establishing a relation between you and your subscribers as each subscriber can get the Personalized treatment which they deserve
Thanks for the great tip. I was always wondering how to do that. Now I know
Buat Duit Online´s last blog ..Get your buat duit blog index fast
Thank you for enlightening.It is really useful knowledge.
It such nice information. now we can make our subject line much efficient and attract the readers.
And also get high Click Thro Rates for the emails
ZK@Web Marketing Blog´s last blog ..Video Search Engine Marketing by USO Networks
I hope other bloggers would take this cue from you so that they can get more email readers.
Aslan´s last blog ..Tips on Shopping for Clothes Online
Good post, I was not aware this could be done im please you have showed me how
I’ve just edited my feedburner email branding, it looks cool. I always wait for Google to update their Feedburner’s features. With this way, we might be able to get more subscribers to read on our post in email due to the email title is eye catching.
Anyway, I’m happy to see this updated.
Regards,
Lee
Make Money Online´s last blog ..Make Money Online With Forex Trading System – MyForexTruths
This will also increase the Click Thro Rate of your feedburner email subscriptions
, It’s a good move by Google, I hope they keep feedburner updated with new ideas and innovative ways to help bloggers
ZK@Web Marketing Blog´s last blog ..How to use Dynamic Email subject lines for your Feedburner Emails
Great tip. Drawing click thru subscription is as much important as garnering the new subscriber.
Colleen@Kennewick Wa Real Estate´s last blog ..Good News, Tri Cities Wa Low New Home Building Permits
never knew about this, thanks for highlighting it to us all. this i why i love blogs
Dynamic email is a good method and its really new for me. Good Post.
With this way, we might be able to get more subscribers to read on our post in email due to the email title is eye catching.
Anyway, I’m happy to see this updated.
Is there a possibility to get a user name so that you can completely personalize the mail (like “hi user-name, read latest post: post-title”) or something along these lines.
What a great find!! I’m off to do that now; I’ve been wanting something like that for quite awhile.
Barbara Ling, Virtual Coach´s last blog ..I’m quoted in the LA Times about Twitter, Scams, Buyer Beware, and Reading the TOS
Personalizing the subject line/ email branding for your customers is actually a good idea. This is because the customers feel that you are reaching out and talking directly to them; thus feeling more ‘personal’ with your product/ service. Another cool feature from Google.
457 Visa´s last blog ..Want to Get Started?
I’ve just edited my feedburner email branding, it looks cool. I always wait for Google to update their Feedburner’s features.
i hvae never dont this till now though i am using feed burnere last couple of months, i will surely implment this now,
didnt knew about how to do so, thanks for highlighting that we can completely personalize the mail. helpful post.
Telephone systems´s last blog ..Telephone Systems by Telephone Systems Direct
I always complaint that the title in email was not professional and most of the subscriber might missed out the post. I’m going to do the chances on the title, thanks for telling us ZK!
I always complaint that the title in email was not professional and most of the subscriber might missed out the post. I’m going to do the chances on the title, thanks for telling us ZK!
I never knew about this, thanks for bringing it to light.
really a very good tip that I’ve just do it , the good thing that if there are more than 2 posts you can specific another subject , really thanks for this great post
Subscriber might missed out the post. I’m going to do the chances on the title, thanks for telling us ZK!
Kit Homes´s last blog ..Are there any Exclusions?
The title in email was not professional and most of the subscriber might missed out the post. I’m going to do the chances on the title, thanks for telling us ZK!
This is because the customers feel that you are reaching out and talking directly to them; thus feeling more ‘personal’ with your product/ service.
psychics´s last blog ..MOON MAGIC
I always complaint that the title in email was not professional and most of the subscriber might missed out the post. I’m going to do the chances on the title
I always complaint that the title in email was not professional and most of the subscriber might missed out the post.
I think it would be very effective for establishing a relation between you and your subscribers as each subscriber can get the Personalized treatment which they deserve
psychics´s last blog ..MOON MAGIC
always complaint that the title in email was not professional and most of the subscriber might missed out the post. I’m going to do the chances on the title, thanks for telling us
This is because the customers feel that you are reaching out and talking directly to them; thus feeling more ‘personal’ with your product/ service. Another cool feature from Google.
we might be able to get more subscribers to read on our post in email due to the email title is eye catching.
I do not know.How to use Dynamic Email subject lines for our Feedburner Emails. so please help me about this title..thanks
Cargo Trailers´s last blog ..Aluminium trailers –the best choice
Hi. I just changed fm WP.com to Thesis and have had to sign up for Feedburner for my subscriptions. I have looked and LOOKED and cannot find a way to see who subscribes by email. I only see the number of RRS subscribers (with no info). HELP! Where do I find who had subscribed by email?
This will be a big help for the peoples who need to email faster.
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