If you’re an online entrepreneur, you might have often analyzed your website’s performance with Google Analytics and there you’d have bumped against something called “bounce rate” for each landing page of your website.
What is bounce rate? Why is it so important? Why do businesses keenly focus on this parameter? Interested? Read further.
The discussion below would help you realize why bounce rate is significant, how it can improve website performance, and how to keep it low for enhanced traffic.
What is bounce rate?
Bounce rate is an all-important metric for measuring the success rate websites. Proven to be a trial-tested tool by 98% online businesses, this metric eases the job when formulating definite ideas on customer visits and website performance.
With such information, it is easier to estimate the total number of visits on one page, average time on site and page views, etc.
A high bounce rate (100% in Analytics) indicates less visitor engagement and low bounce rate (<40%) high. Simply put, keeping your bounce rate low is the key to improve the success rate of website online.
Now, let’s have a quick look at 3 practical tips to improve your website’s high to low bounce rates.
Tip #1: Landing page design and layout
60% Visitors don’t prefer visiting/staying on a page which is poorly designed. If visitors feel that the navigations and layout are unfriendly, they’ll leave the very page instantly.
A web page designed innovatively with
- Excellent UI
- High-resolution and relevant images
- Engaging color schemes
- User-friendly navigations
It can impress visitors and can force them to stay glued to the page. With this system in place, lowering the bounce rate won’t be off-putting.
Tip #2: Fitting Content
70% Visitors leave a page that doesn’t have relevant and informative content.
Content is the quintessence of any web page as it provides the visitors with what they’re looking for and directs them to take necessary actions. Creative and engaging content with the right information can engage visitors to the landing page.
A few more additions that really stun visitors and interest them are:
- Relevant images about products/services
- Videos of the products/services offered
- Customer testimonial videos
- Call to action content
Tip #3: Page load speed
90% Visitors leave a page that loads too slowly and never visit the page again.
No visitor will stay on a page with ‘poor loading.’ Page load speed doesn’t just affect visitors but your search engine rankings as well.
According to Google, a page with loading issues will rank relatively lower on the search results compared to a page with quick loads.
Average web page loading time for desktops 2.45 and smartphones 5–7 seconds.
Improving page loads may help visitors engage better with web page.
- Minimize HTTP requests
- Minimize server response time
- Avoid text graphics
- Minimize DNS lookups
- Reduce image format
- Enable browser cache
- Optimize images
- Avoid inline JS and CSS optimized
- Avoid too many plugins
With these trial-tested tips, it won’t be difficult for any online entrepreneurs to bring down the bounce rate for improved visitor engagement and returns.