Thinking about numerous ways to increase your customer database? Are you just chasing numbers and forgetting what really matters?
According to a new research, “Increasing customer retention rates by as little as 5 percent can yield profit up to 95 percent.”
A successful audience relationship is the essential key for the success of any business! But, most often, as the business grows, it becomes very tough to retain strong relationships with your customers. Luckily, with powerful channels like web, social, mobile and e-mail, you can communicate with your audience more easily than before.
Craft Contents that are Memorable and Entertaining:
In this digital world, customers discover the product or service they are interested in by browsing through the website and social media pages. Even if you are not selling the trendiest product, your website or social media page doesn’t have to be boring.
So, create funny, creative and entertaining web contents to keep your audience cling to your page.
Watch the Tone of Your Conversations:
Always keep in mind that the tone of your conversation should be positive and upbeat. Generating a positive atmosphere on your social media can have a great impact on your customer retention rate. Updating your audience with the latest trends in the industry, answering their concerns, solving the problems and giving adds more value to your online presence.
Define Your Target Audience:
Instead of trying to appeal everyone by marketing, identifying the right target audience of your business makes your business more successful than you have ever imagined. Use paid social to filter out your target audience and advertise accordingly to meet the needs of your customers.
Create Helpful Resources:
Giving something useful for your customers to think and work is a better way to foster a relationship with them. So, provide simple resources like how-to’s and setup guides that set you apart from the competition.
Listen and Respond:
Remember the cliché, “Healthy relationships thrive on communication?” It’s not far from the truth! Customers like being acknowledged and their concerns are being heard and acted on. Give them different chances to engage with you via social media and listen to their feedback in a constructive manner.
The Bottom Line:
Implementing the right relation-ship building strategies will provide measurable improvements in sales and retains your most valuable customers.