There was a time, just two short decades ago, when consumers looking for a professional turned to only one of two places: the Yellow Pages and Word of Mouth.
If someone wanted an attorney, a dentist, or a tax preparer, they asked around with friends and family. If no one had a recommendation, they opened the phone book and called around.
Things are different today.
The Yellow Pages have become antiquated. Today, more than 65% of consumers looking for professional businesses start online. Of those, the overwhelming majority get your business moving up the rankings toward those coveted top spots:
1 ) Generate locally-relevant content.
- Having a blog on your website is a great way to accomplish several marketing tasks. First of all, it becomes a forum where you can boost your local SEO rankings.
2 ) Garner inbound links from other local websites.
- Having a link to your website from the local Chamber of Commerce, Visitor’s Bureau, or even a local business review website can help with your local SEO.
Not only will these links help your SEO rankings, you’ll also Google+ when it comes to search results. If you don’t have a profile for your business on each of those four major social media sites, you should consider creating one.
There are a number of tools out there you can use to consolidate content across your social media sites, so that you don’t have to update four different sites every time you want to say something.
Image Credit: Jamies Rabbits