For the sake of people who don’t know what a squeeze page is, a squeeze page is basically a very simple web page that has only ONE purpose – to collect visitors’ contact information, usually in the form of their email address.
The next question is: Do you need a squeeze page for your business?
The answer to that is of course a resounding YES!
1. Your blog or other website has too much distraction
You might argue that you don’t really need a squeeze page because your blog can do the job of collecting visitors’ email too. While that is true, the opt-in or landing page conversion is going to be MUCH LOWER. This is because there are a lot of distractions on your blog like the ads and links on your sidebar, the links within your posts, as well as commentators’ links.
When they click on any external link, they’ll be taken out of your blog and go to somebody else’s website.
Even when some of your links are internal links (meaning the links still take visitors to another page on your blog), your visitors still lose focus and are easily distracted.
Let me give you some illustrations…
You drive 100 visitors to your blog and 5 people opt-in to your list. You get a 5% opt-in conversion.
You generate 100 visitors to your squeeze page and 30 people opt-in. Your conversion rate = 30%.
As can be seen, your squeeze page is going to do a MUCH BETTER job at converting visitors to subscribers. These subscribers mean potential profits for you in the long term.
2. A squeeze page is brief and to the point
On a blog, your visitors are not really sure what they should do other than read the post that they have been presented with.
And after reading the post?
(…assuming they did manage to read till the end of the post)
What next? Click commentators’ links?
A squeeze page is brief and to the point. You present what you are offering (your freebie) and tell them the benefits they are going to get. Then you present a definite call to action and ask them to enter their email address on the form.
Clear instructions will yield a higher conformation rate (in this case your opt-in rate).
3. If you are spending money on advertising, all the more you should use a squeeze page
If you are spending money to get people to your website, make sure you squeeze every penny out of your advertising efforts. You don’t want to flush your money down the drain.
Your squeeze page is going to outperform your blog in terms of opt-in conversion. Period.
Hence you should send ALL paid traffic to your squeeze page instead of to your blog. If not, you’ll never break even on your advertising campaign (let alone profit from it).
If you call yourself a business owner and you are not using a squeeze page for your list building efforts, then you aren’t really a business owner. Get yourself a squeeze page NOW to start building your list. The longer you procrastinate, the bigger your loss.
Image Credit: f1uffster