Do You Need A Squeeze Page For Your Business?

Wifi

Squeeze Page

For the sake of people who don’t know what a squeeze page is, a squeeze page is basically a very simple web page that has only ONE purpose – to collect visitors’ contact information, usually in the form of their email address.

The next question is: Do you need a squeeze page for your business?

The answer to that is of course a resounding YES!

Here’s why:

1. Your blog or other website has too much distraction

You might argue that you don’t really need a squeeze page because your blog can do the job of collecting visitors’ email too. While that is true, the opt-in or landing page conversion is going to be MUCH LOWER. This is because there are a lot of distractions on your blog like the ads and links on your sidebar, the links within your posts, as well as commentators’ links.

When they click on any external link, they’ll be taken out of your blog and go to somebody else’s website.

Even when some of your links are internal links (meaning the links still take visitors to another page on your blog), your visitors still lose focus and are easily distracted.

Let me give you some illustrations…

Scenario 1:

You drive 100 visitors to your blog and 5 people opt-in to your list. You get a 5% opt-in conversion.

Scenario 2:

You generate 100 visitors to your squeeze page and 30 people opt-in. Your conversion rate = 30%.

As can be seen, your squeeze page is going to do a MUCH BETTER job at converting visitors to subscribers. These subscribers mean potential profits for you in the long term.

2. A squeeze page is brief and to the point

On a blog, your visitors are not really sure what they should do other than read the post that they have been presented with.

And after reading the post?

(…assuming they did manage to read till the end of the post)

What next? Click commentators’ links?

A squeeze page is brief and to the point. You present what you are offering (your freebie) and tell them the benefits they are going to get. Then you present a definite call to action and ask them to enter their email address on the form.

Clear instructions will yield a higher conformation rate (in this case your opt-in rate).

3. If you are spending money on advertising, all the more you should use a squeeze page

If you are spending money to get people to your website, make sure you squeeze every penny out of your advertising efforts. You don’t want to flush your money down the drain.

Your squeeze page is going to outperform your blog in terms of opt-in conversion. Period.

Hence you should send ALL paid traffic to your squeeze page instead of to your blog. If not, you’ll never break even on your advertising campaign (let alone profit from it).

If you call yourself a business owner and you are not using a squeeze page for your list building efforts, then you aren’t really a business owner. Get yourself a squeeze page NOW to start building your list. The longer you procrastinate, the bigger your loss.

Image Credit: f1uffster

Article by Welly Mulia

Welly has written 1 articles.

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Comments on this entry are closed.

  • Thomas Sinfield August 7, 2010, 4:28 am

    Nice post Welly! I have only just been thinking about this for my blog, because I found that my 3rd most visited page on my blog is my home page – so I considering turning it into a funnel to my email list OR a compilation of the best posts. Because currently, the standard blog homepage doesn’t really do much for new visitors.

    • Welly Mulia August 7, 2010, 8:10 am

      Hey Thomas,

      Yeah that’s why my blog has the WWSGD (what would Seth Godin do) wordpress plugin installed and a slide up footer ad.

      Whenever new visitors arrive on my blog (whether homepage or not), they are going to see a small WWSGD box on the top of my blog with a link to my squeeze page, and also a footer ad where they can immediately enter their email to get the freebie.

      In addition I also have a static top sidebar opt-in form. This means I have 3 ways of capturing their email address 🙂

  • piano tutorial August 7, 2010, 11:48 am

    Well put. A squeeze page is definitely a good thing to have!

  • Colleen@Kennewick Homes August 7, 2010, 1:11 pm

    We have a contact form, but we should treat it more like a squeeze page. Lately, there has been a few blogs I visit regularly that advocate using a squeeze page, so it’s got me thinking things. Maybe making some changes.

    • Welly Mulia August 7, 2010, 11:41 pm

      A squeeze page plus your blog = potent combination. You should definitely use it!

    • Property Marbella August 11, 2010, 6:04 am

      I am like Colleen and Joe a real estate agent, and we also have a contact form, and I agree with them and maybe must looking it over a do some changes.

  • Dan Lew August 7, 2010, 9:46 pm

    Nice post Zubin, I recently did a squeeze page here – http://www.seo-cheat-sheet.com got 27 subscribers my first night, not bad for a page I didn’t yet promote!

    • Plumber Sydney August 8, 2010, 4:16 pm

      Dan – that is impressive good work!

    • Bidet August 15, 2010, 12:08 pm

      This is a great squeeze page, simple and straight to the point, great work.

    • Online Property Lab August 19, 2010, 4:33 am

      That is a pretty good squeeze page. I like the look and feel of it. Great work.

  • Car Rental August 8, 2010, 3:20 pm

    You are right that it should be brief and to the point. Also, you would need to get the only little information that you critically need. Don’t just start asking for everything.

  • Dany Event Planning August 9, 2010, 4:26 am

    Can I put an Opt-In/Squeeze Page on a blog (blogger, wordpress)? If yes, how would I go about it?

  • Tej Kohli August 9, 2010, 5:02 am

    I wonder which page on my site can be used as a squeeze page?

    • free stuff August 10, 2010, 6:53 pm

      How about using all pages in your site as squeeze page? 🙂 I think most of us are using squeeze pages in all pages of our website.

  • evan schulte August 9, 2010, 9:15 am

    Nope. I thought about getting one. But I am still to new to need something like that.

  • smart metering August 10, 2010, 1:02 am

    I was not aware of squeeze page but from this post i have got the insight regarding it and as u are saying that its useful for business then need to try it.

  • Mathew Day August 10, 2010, 4:29 pm

    I recently been putting more effort into creating squeeze pages and getting more leads. It just makes sense, you’re leaving a lot of money on the table if you aren’t using them. Like the experts say “the money is in the list”.

  • Gambir August 12, 2010, 8:28 pm

    One disadvantage about squeeze page is that it is difficult to rank on top of Google SERPS

  • Bidet August 15, 2010, 12:06 pm

    A squeeze page is a great way to get more people to opt in to your list. Especially using them as landing pages for your paid advertisement. Thanks for sharing this info with us.

  • Online Property Lab August 16, 2010, 11:26 am

    This is especially important when using PPC. You are paying for every click so you need to get a return on each of those. It’s very important to spend time optimising your squeeze pages (use Google Website Optimizer) if you are paying for traffic. It’s a no-brainer.

  • Software Development Company August 20, 2010, 12:37 am

    Thanks for the information about squeeze page and it’s important.

  • piano sheet August 28, 2010, 4:41 am

    each businees that is serious about his internet reputation should consider to have a squeeze page!

  • Benin September 1, 2010, 5:43 pm

    Welly, what if the blogger already has a theme that they’re comfortable with? Is there a way to add a squeeze page without changing themes?

  • hcg diet drops August 26, 2011, 9:58 am

    Great post, and really important for people to understand. You hit the nail on the head when you said that a Squeeze Page is not there to sell. This is really important to get through to people. It’s there to build a list.