Much had been said first impression. Your best friend advised you on it before your first date. Your mother nagged you on it while you were getting ready for that important interview. The real estate agent brainwashed you on it when you wanted to sell your house. So, yeah, first impression counts… What about in blogosphere?
Talk about a blog’s first impression and instantly one would think about impressive layout and professional design. Well, from my experiences, the truth can be further away than many of us may realize.
But hang on, that doesn’t mean that a blog’s layout and design will have no effect on your readers’ expectations of your blog. They do and you’ll definitely get the oohs and ahhs. However, professional blog design can be costly and for some of us, a little too costly!
My point is that while an expensive professionally done blog design can help draw in visitors to stay longer, there are many other factors that will reduce bounce rates and hopefully, increase your conversion rate. Let’s have a look at some affordable and free options at creating a better first impression with your blog.
The first thing that catches a visitor’s attention is your header. And like a store’s sign, it sets the expectation of what to expect from your blog. If you have limited funds to invest in your blog, then my suggestion would be to get a customized header. And a creative blog name goes a long way.
The rest of your blog can be a default theme with a few customizations here and there. With the array of website themes these days, there are plenty which are free and looks amazing and at the same time allows you to customize to your requirements and liking.
Attention Grabbing Titles
Address your readers’ concern or problems in your posts’ titles and offer solutions. Consider the title “How to Make A Better First Impression With Your Blog Without Breaking Your Bank” vs “Designing A Better Homepage”. Which would you want to read? Readers are generally scanners and having keywords in your title definitely would be attention grabbing, not to mention making it more SEO friendly.
The stronger the better. Why do magazines and papers generally have huge and colorful images on their covers? They know that they have just a few seconds to make that first impression and persuade someone to buy them. After all, pictures say a thousand words, right? Same goes for your blog. There are many resources on the internet. Just remember to give credit to your source.
Play With Colors
Remember what your arts and crafts teacher used to tell you in elementary school? Colors play an important part in creating a better first impression. Use contrasting colors to highlight your contents ie. light background and dark text or vice versa.
Maximize Loading Speed
At least when your readers first landed on your homepage! I find popups very irritating. Don’t you?
I am not even given the chance to read the contents and I have this popup being shoved into my face! Definitely not a good first impression. If you insist on having them, then I would suggest in placing them when your readers want to exit, perhaps as a reminder to subscribe to your newsletter.
Why bother with all these hard work in creating a better impression?
Well, that’s because it increases traffic and subsequently, makes your readers stay longer and eventually increases your profit! There’s no point in writing great and informative posts but is not able to draw your visitors to read them in the first place. That’s why you need a positive image, preferably original and one that makes you stand apart from all the other blogs.
Give your readers a reason to return and read your posts. And when they do, you’ll know that you have made a good first impression!
Image Credit:Tasha Jean