How Facebook Hashtags Will Affect Online Marketing Efforts

Hashtags

Facebook has officially embraced the online reality of the Twitter-originating hashtags — which means businesses will have to add these new Facebook tools to their list of social marketing considerations. If you are unaware of what a hashtag is, the concept is easy to understand and can provide your business with powerful free marketing. With a little practice, you will be able to use hashtags as another effective tool for spreading the word about your business through social media.

What is a hashtag?

The hashtag was first used on Twitter back in 2007. It was a useful way to categorize something you were talking about so others could find it. Adding a pound sign before a word or phrase, like this — #hashtag — enabled others to find your posts in their general searches. In this example, you could search for Twitter conversations about hashtags, and results that used #hashtag would show up.

How to use hashtags

Facebook’s recent announcement that it will include hashtags has businesses scrambling to learn how to use them. This is a good thing, though, as hashtags offer companies one more way to create community around their brands, which is vital to foster brand advocates and generate sales.

Basic use of hashtags is easy. If you sell surfboards, for instance, each post you make to Facebook should probably contain #surfboards in it, along with other related terms, such as #surfing, #sunandsurf, #surfsup, etc. Think of terms people might associate with your post, and create hashtags for them. When someone goes looking for #surfboards, your content will be included.

Some companies get even more inventive with hashtags. You have probably seen hashtags showing up in the corner of your television for larger marketing campaigns, such as the Brilliant Machines campaign from GE. The hashtag #brilliantmachines tied the entire campaign together across Twitter, Instagram and the rest of the web.

You may not be at the point of creating a giant media blitz around your own hashtag, but you can start experimenting with them in your general Facebook marketing attempts. You can even use a business credit card to set up a Facebook ad account, if you want to take your marketing efforts a little further than hashtags.

Avoid hashtag spamming

A few well-selected hashtags will make your posts more relevant to Facebook users, but keep in mind that too many hashtags just looks spammy and desperate. You should have a targeted audience — searchers for #surfboards, for instance. But that does not mean you should try to pull in #beaches, #bleachedhair and #flipflops as well.

Stay targeted. It will improve your results and prevent you from breaking hashtag etiquette.

Good for business

Ultimately, Facebook’s adoption of hashtags means users will have a more direct way to discover your brand, and you will have a better way to reach them

with your posts. Do not let the technology intimidate you. Hashtags are easy to use, and you can incorporate them into your marketing strategy quickly, but only the most focused strategies will succeed in the sea of hashtags.

How does your business plan on incorporating hashtags into its social media marketing strategy? Share in the comments.

Image Credit: Joe

Article by Dan Sharp

Dan has written 2 articles.

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Comments on this entry are closed.

  • kool design August 7, 2013, 1:39 am

    I think it is nice development in Facebook because hashtags are very helpful to search out any conversation. There are lot of people on Facebook who still don’t know that how this hashtag is helpful in business. In this scenario your shared information and tips are very effective to understand about the importance and technicalities of hashtag.

    • ZK August 7, 2013, 2:01 pm

      You’re right a lot of them don’t know how to hashtag, I am guilty of not hash-tagging very often. Imagine the searches if all of us start to hash tag our tweets 🙂

  • Martin August 7, 2013, 2:48 am

    Fantastic guide, facebook hashtags will keep getting better and better especially for marketers as time goes by, this is mainly because of interest based targeting – something we already do

    • ZK August 7, 2013, 1:59 pm

      There are awesome, but for some reason I don’t hashtag often… I maybe losing out on potential views 🙂

  • Bajinder Singh August 8, 2013, 4:42 am

    Can #hashtag improve the search engine listing for any website..??

    • ZK August 8, 2013, 1:14 pm

      No , it does not influence your ranking on search engines. However your tweet will appear when someone searches for words that you’ve hash-tagged on twitter or facebook

  • STEVEN J. FROMM, ATTORNEY, LL.M. (TAXATION) August 10, 2013, 1:53 pm

    Thanks for this most informative post. I never really understood hashtags until this moment. My takeaway from your article is that one must make an effort to think about using them at an opportune time and then not overdoing it.

  • oliver tonny August 13, 2013, 8:49 am

    The above content gives a clear idea about the impact of SMO in increasing the traffic rate, which really helps the website users to improve the marketing.

  • John August 13, 2013, 9:22 am

    Great post! I have been using hashtags on Twitter for about a year now! But never saw the benefit of using them on Facebook until now, and as the majority of my visitors use Facebook to, I’ll have to use this to my advantage, thanks!

  • Web Design Agency London October 8, 2013, 5:18 am

    We use them with our keywords. 🙂