Today, the need for social media use becomes necessary for many businesses, whether online or not. Running a promotional campaign without social media in mind is impossible, as putting up a business without using Twitter and Facebook for marketing could be considered as business suicide.
Social media as door-to-door sellers
Social media is undeniably faster than manpower in terms of disseminating information about a business’ products and services. It is also faster in terms of getting feedback from customers and prospective clients. Most households these days have Internet access and it shows how feasible and sufficient these social media tools are when it comes to doing what human labor can’t accomplish as effectively. With the power of Internet and social media combined, business owners do not have to knock on customers’ doors just to present their service.
The popularity of the Internet has led to the decline of some jobs. Companies have long given up on hiring employees for time-consuming direct selling. Business owners are now more interested with people with knowledge about online marketing and social media. Now, with social networking sites and blogs, it is undoubtedly easier to sell your business’ products to consumers, who may also be Web users. Who would want to pay for costly labor fees if social media is more efficient and is free of charge?
Social media and SEO reselling
Outsourcing SEO services by hiring SEO resellers is still popular today, but the rise of social media has somehow changed the usual reselling system. SEO firms now use social media tools to create a portal where people and companies who need SEO services can contact, communicate and directly learn from them. Since SEO resellers have online accounts to attract possible clients, many SEO firms today double their forces by simply hiring a team that focuses solely on the social media reselling of their SEO services. Because of social media, there is now a growing competition between SEO firms and SEO reselling companies.
Some SEO firms pretend to be a separate SEO reselling service, to attract people to do reselling for them and to minimize the labor that hinders their main function, which is website optimization. On the other hand, SEO reselling firms also empower their search through these social media tools, resulting in the steady growth of the SEO reselling industry. Social media, in other words, gives life to the dying SEO Reselling market.
Promotion and advertising
SEO media and SEO are slowly killing traditional advertising. TV and radio ads are now only for corporations who can afford it. These traditional media advertising methods are still effective, but not that compelling for consumers who spend more time in front of their laptops and mobile phones. Today, even popular brands have their own social media profiles, expanding their markets. Some of them have modified their product lines and prices to reach the lower classes, opening their products to wider audiences and to the masses.
When Facebook and Twitter became the talk of the town, brands focused on the viability of their products and brands to get more attention from other social media users. Starbucks, as the leading brand with the most number of likes and followers on Facebook and Twitter, became every brand’s benchmark on achieving social media success. We all know that Starbucks’ millions of social media followers became essential in their marketing and expansion campaigns, allowing the company to open at least two stores per day worldwide.
As said, the alteration of products is a move to followers from these social media tools, because these tools cater to a wider market. This shows the importance of social media in a business’ marketing strategy. Everyone now wants social media domination, to reach a larger sector of their target market.
As Facebook, Twitter, and blogs became staple online advertising tools, a new method of marketing was created. New marketing books are being published so that people can understand the new language of online marketing. As they search for that fatal flow that will someday dethrone social media marketing tools, let us, as ordinary business owners, take advantage of social media’s existence to secure the longevity and success of our respective businesses.
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17 comments
Social media is big and here to stay in the long run….
Social Media nowadays is really a cost effective and efficient way to advertise. You just ave to bear in mind not to appear spammy by constantly sharing about your product. Consider your customers, what information can help them the most.
Initially SEO firms only used to speak about, content, tags, and all other stuff but if you see their websites now they are more emphasizing on social media and what warner has written is write social media is the next platform for marketing.
oh yes.. and nowadays social media is such an important part of people’s life.. that if someone starts a campaign without social media in mind, then he is either too ignorant or is living in a different world
Social Media now plays a very vital role in the success of every online business. It’s very impressive tool for the promotion of your site. The big advantage of Social Media is that you can interact with your customers and visitors, can convince them to use or buy your services. Visitors can clear all their doubts before going forward.
Yes, social media is a new bridge of success. Sometime before, I was fully dependent on Google search but now I am getting many traffic through Twitter. Just thinking promotion through facebook.
The only real thing I think may stop social media in its tracks is the privacy issue. As more people realize that every pictures, comment or reply someone makes to you is stored and viewable by employers, future spouse, and the gov it might make people think twice about it. Even the ceo of facebook has been caught mocking people who upload info to his site.
Impact of social media been effectively quoted by you.Social media has it’s own role in promotion.Our ideas can reach the clients only through effective social media.It is a wide convincing tool.
Social media, is just like SEO was when it first started with Google in 99 and 2000. This is the great new thing that can bring you a lot of visibility for your business increase your sales and make you the talk of the town like you put it.
I know some brands that only exists on social networks and of course their website. They don’t advertise anywhere else, just from social networks they are making all their sales. Which makes me thing this social thing really is a great way not only to promote, interact etc, but to make a lot of money too!
Social Media has really bloom these past years and now you can see that search engine is giving weight on it. I am sure that on the next years to come or even months, a lot of social media website will rise and explore the internet.
Social media has come to stay as a great way of reaching out to your potential customers. It also serves as a good way of keeping in contact with your fans.
Consider FB for instance, if you don’t have a facebook fan page, theen it appears as you have not started.
even white house, CNN, major companies and coporation know the benefits
Social media has rightly changed the face of the internet and of advertising. Companies are not on the map if they’re not on Facebook/Twitter. There are companies that put their whole catalogs on facebook (like JC Penney’s). If Facebook starts to rival Google in terms of traffic, wouldn’t it be silly not to be on it?
Indeed, the Social Media is the future of internet success. The ‘new era’ just started, every business is now available on a lot of social networks because a lot of people use social networks so the businesses can be much easier in touch with a wider group visitors that they can connect with. Really interesting, I am using the social networks in my favor too, I can confirm that it is totally awesome and it really helps a lot. Thanks for sharing this article, really great one, as usually!
yes.. and nowadays social media is such an important part of our life, and i think it will rise in future.
@Brooke – interesting observation about privacy. With companies checking the Facebook of prospective new employees before they hire them and all the database mining profiling everything there are lines some people feel have been crossed already.
The perfect social media optimization strategy is directly dependent upon your industry, the social platforms you are using, the type of content you are creating, and of course your specific business objectives
targeting where your people are, people who like what you are involved in, is key to success in social marketing.