The role of social media and search engine optimization has turned the internet marketing world on its head. There are changing trends of online marketing which are there to help business websites. Before going into the discussion of connection between SEO and social media first let’s see why both of them are important for a business website?
Simply, every online business needs promotion. The promotion of the business brings traffic on to the website which is the ultimate desire of the business. Millions of internet users use search engines for their queries, information, communication and online shopping. No matter which category your business website falls in, you have to make your presence noticed. For that matter you have to be there in the top results of famous search engines. Search engine optimization improves your site’s ranking and makes you visible in highly competitive internet corporate environment. Social media also promotes your business through communities, blogs, etc.
Dependability of SEO on social media
Now it is a proven fact that social media and SEO acts together and complements each other. SEO is based on site’s content, link building process, the relevance and authority of them counts a lot. The relevance comes from content which have related keywords and concepts. So what is one of the best ways to add content to a site? Yes that’s right, you can easily add content to your site by having blogs, community, discussion forums, etc.
Dependability of social media on SEO
A social media site can’t make its mark without search engine boost. Your social media campaign through social media sites and book marking have to be present on the top pages of search engines. The success of your social media campaign relies on search results.
It is for sure that they both need each other and there is inter dependency between them. There are other so many areas where they complement each other and work as joining force.
Content Development Joins Content Promotion
Your website content reflects your website, and it has to be unique. The content should contain a title tag, h tags, proper keywords etc. But you need its promotion. Here comes the role of social media, Building a twitter following, gaining Facebook fans, building relationships with bloggers, all these strategies promote your content.
Link Building needs Social Sharing
There are many ways for link building, but from the social side, social bookmarking content, submitting content to web 2.0 sites provides you with high quality back links.
Conversion Rate Optimization requires On-Site Social involvements
Social media sites like Facebook and Twitter allows users to sign up on a website or blog by using their social media account. It helps usability and responsible for higher conversion rates.
Over to you
There is undoubtedly a very strong connection exists between search engine optimization and social media. What are your thoughts about it? Provide us with your valuable comments and precious thoughts.