Social Media And SEO: A Win-Win Combination

by Sohaib Tayyab on September 23, 2010

Social Media and SEO

The role of social media and search engine optimization has turned the internet marketing world on its head.  There are changing trends of online marketing which are there to help business websites. Before going into the discussion of connection between SEO and social media first let’s see why both of them are important for a business website?

Simply, every online business needs promotion. The promotion of the business brings traffic on to the website which is the ultimate desire of the business. Millions of internet users use search engines for their queries, information, communication and online shopping. No matter which category your business website falls in, you have to make your presence noticed. For that matter you have to be there in the top results of famous search engines. Search engine optimization improves your site’s ranking and makes you visible in highly competitive internet corporate environment. Social media also promotes your business through communities, blogs, etc.

Dependability of SEO on social media

Now it is a proven fact that social media and SEO acts together and complements each other. SEO is based on site’s content, link building process, the relevance and authority of them counts a lot. The relevance comes from content which have related keywords and concepts.  So what is one of the best ways to add content to a site? Yes that’s right, you can easily add content to your site by having blogs, community, discussion forums, etc.

Dependability of social media on SEO

A social media site can’t make its mark without search engine boost.  Your social media campaign through social media sites and book marking have to be present on the top pages of search engines.  The success of your social media campaign relies on search results.

It is for sure that they both need each other and there is inter dependency between them. There are other so many areas where they complement each other and work as joining force.

Content Development Joins Content Promotion

Your website content reflects your website, and it has to be unique. The content should contain a title tag, h tags, proper keywords etc.  But you need its promotion. Here comes the role of social media, Building a twitter following, gaining Facebook fans, building relationships with bloggers, all these strategies promote your content.

Link Building needs Social Sharing

There are many ways for link building, but from the social side, social bookmarking content, submitting content to web 2.0 sites provides you with high quality back links.

Conversion Rate Optimization requires On-Site Social involvements

Social media sites like Facebook and Twitter allows users to sign up on a website or blog by using their social media account. It helps usability and responsible for higher conversion rates.

Over to you

There is undoubtedly a very strong connection exists between search engine optimization and social media. What are your thoughts about it? Provide us with your valuable comments and precious thoughts.

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Article by Sohaib Tayyab

Sohaib Tayyab is an SEO Expert and leads a team of SEO Professionals at USA Internet Marketing a USA based USA Internet Marketing Company that specializes in PPC Management, Social Media Marketing and SEO services.

Sohaib has written 2 awesome articles for this blog.

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{ 32 comments }

Steve Austin September 23, 2010 at 12:22 pm

Awesome tips! Thank you for sharing!

Cheap Voip Calls September 23, 2010 at 12:39 pm

I will rate SEO as an active partner and Social Media as an sleeping partner. Both have their own importance. But SEO works as wonder for fore-ever traffic.

ZK September 24, 2010 at 9:15 am

I agree with you, SEO is very relevant for targeted traffic but we need to also focus on being social ..Social media is becoming a big puzzle for most marketers.

Sohaib Tayyab September 28, 2010 at 10:36 pm

In SEO you only start getting the traffic when you keywords start appearing in rankings and on good positions.So using social media in the meantime can be a great resource for driving traffic to you website. This helps in rankings too.

Julius September 23, 2010 at 9:11 pm

This is a great article about the relationship of SEO and social media.

I also think that prior to learning these two things and understanding how they interact, we should first focus on the content for the site we’re building.

Property Marbella September 24, 2010 at 1:01 am

Hi Sohaib,
2 small tips every time you put in a new post or article;
First, in the text with a minimum of 200-250 words must you repeat the Title keywords 3 times each.

Second, you must have an anker text who reflects your website in every social media you write comments in or a guest post ect.

Work with these 2 small SEO rules and can you maybe going to be number 1 very soon in the SERP.

ZK September 24, 2010 at 9:17 am

Both SEO and Social media need hard work and commitment none of these channels are easy to crack.

Property Marbella September 27, 2010 at 5:41 am

I agree absolute with you ZK, this was two more important things who many people forget in the SEO work.

Amtico Flooring September 24, 2010 at 1:36 am

Hi SEO and SMO is equal of each other i think mostly SMO is used for make mature all is very important thanks for it.

smart metering September 24, 2010 at 2:30 am

Actually, seo is the real process for bossting traffic and getting your site improved well in search engine but nowadays smo also stands in a queue where seo has been. There are very sharp results from these two and thus they have made a beautiful combination.

ZK September 24, 2010 at 9:19 am

Its best if you can win on both..the recent trend has been that users are spending more time on social networks like facebook and twitter, less on Google.

Aluminum Cases October 5, 2010 at 2:30 pm

Yes with trends like that marketers certainly can’t ignore social media. The key to internet marketing is diversification. You never want to be relying too heavily upon one traffic of income source. That is much too risky. If you have multiple traffic sources, you are that much more secure.

UK Webmasterserve forum September 24, 2010 at 10:48 am

Both give a new avenue to connect with customers and other people. Social connections are instant and direct. It is also something that is accessible to the average individual.

Ben Lang September 24, 2010 at 2:40 pm

Hey Sohaib,

Yeah thank god for social media. I get so many backlinks from it which really helps. Loved the post :) Nice to connect Sohaib.

buy p90x October 1, 2010 at 10:15 pm

Yea social media is great for backlinks but can also get some traffic following to your sites as well.

Roch September 24, 2010 at 2:42 pm

It seems like many social networking sites and social media sites have a strick nofollow policy on all links that are placed on their pages. For example a link in the youtube description of a video is a nofollow. What is your opinion on these nofollow links on these social media sites?

Dan Lew September 24, 2010 at 8:22 pm

Both SEO and Social Media go hand in hand, they will never act as one though and always keep their separate purposes.

evan schulte October 4, 2010 at 9:36 am

you could not be more correct. They will never over run each other but will always be 2 of the most important ways to stay ahead of the curve.

Dan Lew October 6, 2010 at 1:04 am

2 of my favourite types of marketing are both with SEO and Social Media!

Richard Chidike | Motivatory September 25, 2010 at 6:25 am

I agree with the information detailed in this post. it’s very correct that seo and social media go hand in hand. As research has shown that the future of web traffic is definitely on social media.

ramaraobobby September 25, 2010 at 8:59 am

What best combination! – Social Media and SEO
Social media helps to mark the biggest footprints online and SEO optimizes to rank better in SERPs. The time has come to run far from the habit of ‘build it and rest will follow’ attitude and spend time in carefully branding by provide rich, valuable content via multiple platforms including Social Media. To be most frequently visited one has to be active on social media sites as being like a non-existent blogger, taking up space in the already crowded blogoshere is just useless. Coming to SEO, I think these days 90% of it revolves around building quality backlinks and more a blog has inbound links more is the chance for it to stand out prominently in Search results. And yes, you are correct and I agree to what you have pointed out – Link Building needs Social Sharing, You stuff on social media sites can’t make its mark without search engine boost.

Thanks for sharing you thoughts and ideas on this Win-Win Combination.

Car Rental September 25, 2010 at 3:53 pm

i didn’t know the exact relation between social media and SEO in detail. Thanks for the article.

Plumber Sydney September 27, 2010 at 5:07 pm

As everyone has said – the 2 work hand in hand. It used to be just SEO but now SMO has become so increasingly more important and should be a part of any major online marketing campaign.

Cami Secret September 30, 2010 at 1:55 am

Social Media can definitely boos to your SEO ranking. One of my friend’s post made it to first page of digg and since then his articles are ranking on page one

Dan Lew October 6, 2010 at 1:06 am

Even Tweets being nofollow help a lot with getting your site ranked higher!

Ipod Touch 4G October 1, 2010 at 10:44 am

@ Sohaib : Using facebook is one of the best ways to use social media for your benefit . Facebook has all type of users . so you got the chances to make sales . But sites like twitter and linkedin is used by mostly pro users who actuallly dont generate any clicks . I like to make links from social forums like digital point. great way to get backlinks

Practical SEO October 17, 2010 at 10:25 am

Well one doesn’t go without the other, that is plain simple.

Just take real products for example, a product that is sold in a regular store on the corner, it can be the best product and it can be featured in the best stores around town, but if there isn’t someone to carry the buzz the product won’t become popular and in return the sales won’t be that great!

The same is with SEO for a blog or website and their products or services when compared to social media.

Property October 18, 2010 at 6:38 am

Both the concepts are dependable on each other.Thanks for sharing!

Seo company Kanpur February 5, 2011 at 11:31 am

Hi,
Social media is a phrase that is tossed around a lot these days but can be difficult to pinpoint based on how broad a term social media is and individual.
Thanks
Raj……..!

Fazal Mayar @ Make Money Online February 15, 2011 at 8:09 pm

Sohaib you are right. You only get traffic for your keywords whenever you rank but you need to find ways to generate traffic in the meantime and the solution is Social Media.

Christopher March 16, 2011 at 1:38 pm

I think the combination of seo and social media can lead to success. Thank you for sharing.

Ralph January 25, 2012 at 10:12 pm

Hi Sohaib, before reading this post I thought SEO is a competitor of social media. I agree that both SEO and social media must be working together to achieve ultimate optimization. I believe that Google is already working on incorporating these two optimization strategies.

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