Information products or downloadable products are easy to sell in terms of efforts. You create your information product once and you can sell it non-stop without having to worry about running out of it. With your website on autopilot, you never have to worry about shipping the product either.
Now, a lot of newbies start their online venture by selling downloadable products. So, why should established bloggers do the same thing?
Well, the main reason is obvious: To make money online
However, as compared to a start-up, established bloggers don’t face much hassle. It’s much, much easier for bloggers to sell downloads online than newbies. Before we discuss the benefits that bloggers have, let’s first talk about established bloggers.
You may wonder, “Hey, What is the definition of an Established Blogger?”
I say, it depends. When you start your blog, you begin with a plan. Well, not every start-up may have a solid plan, but it’s good to have a goal in front of you to keep yourself motivated.
For example: Your goal may be to have 1,000 subscribers in 3 months. This will keep you on track in terms of writing new posts and promoting your blog. Once you achieve this goal and have a significant number of loyal subscribers, then you may consider yourself an established blogger.
But…What Can You Sell?
You may wonder again, “Hey, but what kind of information products will I be able to sell?”
I say, you know it already. See, people have subscribed to your blog and they visit your blog often, right? Why do they come to your blog? Well, to learn something new. So, you know your market, you know their needs and problems that they are facing and, thus, you can write an ebook or create a video or audio product that can resolve their problems. It’s that simple!
But, of course, realistically speaking, when you will begin to do brainstorming, it won’t seem so easy. So, take your time, understand your market and then create beneficial information products accordingly.
Benefits that Established Bloggers Have:
Having said that, let’s now explore in detail that what benefits established bloggers have over start-ups and how it is 100 times easier for them to sell information products to make money online easily and virtually effortlessly.
Already Have a Niche:
Established bloggers already have a niche. Start-ups have to first discover a niche and their needs. Established bloggers don’t have to go through this tiring process, because ‘finding a niche market’ is the key to success and all successful internet marketers and bloggers know that. Thus, established bloggers have already found their market.
Already Have Visitors:
As discussed above, if you have achieved your goal and if you have the desired number of visitors or subscribers, then you are an established blogger. Thus, unlike newbies and start-ups, established bloggers don’t have to worry about bringing the most targeted visitors to their blog or website. This part has already been taken care of as well.
Already Have Proven Their Expertise:
When people visit your blog again and again, it shows that they have faith in your knowledge and expertise. Thus, it becomes easier for established bloggers to sell information products to their visitors, because of the trust they have managed to build already. This is something a newbie has to strive for a lot.
So…Where Do You See Yourself?
You have wondered a lot. Let me wonder now: “If you have a blog, do you consider yourself to be an established blogger?”
If you are not an established blogger, then you have two things to do. First, establish your blog with quality content and visitors. Secondly, at the same time, start brainstorming that what sort of information product will be beneficial for your market.
If you are an established blogger, it’s about time you create a powerful information product to sell online.
Don’t rush! The idea of making money online with mere information is highly appealing, but you must come up with a strong product to succeed on the World Wide Web.
Image Credit: NotionsCapital