For anyone that already has a high traffic web site or blog you can already appreciate the value in making money with your site. No matter what niche or market your site is in selling ads on your site is one of the biggest money makers online. The good thing about selling ad space on your site is that you have virtually an endless supply of ad campaigns you can promote, third party networks to serve your advertising or even manage your own ad space and sell it directly.
In this post we are going to discuss three great reasons why selling your own ad space is much better than using other programs like Google Adsense or partnering up with other third party networks. Let’s get started!
More Money for You!
The best and most convincing reason to start selling your own advertising is that you will keep the most money for yourself. No one is sure how much Google Adsense takes from their publishers, but it’s estimated in the 30-60% range. If you are going to be using another third party banner ad network like BuySellAds, they are going to take 25% of your revenue every month.
Sure, BuySellAds is a killer network and can supply you with great advertisers, but if there is already a demand for ad space on your site, then selling directly will allow you to cash in even more.
Working Deals with Advertisers
Another advantage to selling your own advertising is that you can actually work with your potential advertisers and give them discounts and deals on long term advertising and maybe even build larger packages for you to create more business.
If you are going to sell ad space on your site, then there is a good chance your advertisers will also want to buy a review post. Advertisers also want to save money, so be sure to offer a discount if they buy for three, six or twelve months in advance.
It’s Just to Darn Easy Not Too!
One of the many reasons why sites don’t know how to make money or sell their own advertising is that they simply don’t know where to start or how to manage invoicing and placing ads.
There are way too many alternatives to Google Adsense and there are plenty of wordpress ad management plugins that allow you to easily run your own banner ads and invoicing/payment issues are a breeze with Paypal.
At the end of the day there is nothing wrong with selling banner ad space on your site through other third parties. However, if you are pushing some massive volume you should look into your options and figure out how much money you could be missing out on by not selling your ad space directly.