Twitter launched its new audience insights dashboard to provide marketers and advertisers with sharper insights and targeting of their products. The new feature gives an overview of the audience behavior and interaction with influencers and products on Twitter.
The dashboard provides a number of insight related features like – demographics , interest, behavior, usage and mobile footprint.
Some of the key insights can be inferred by understanding the users intent to purchase a product, his interaction with brands, trending tweets, usage behavior on different devices (ie. mobile, desktop, tablet ) and on different OS (ie. android, apple ) and much more.
The Audience Insights is open to all but Twitter specific information is open on to US based users, this will gradually be rolled out to other countries in future.
If you’re planning to run a campaign on twitter to sell a branded products the insight audience will help you understand the potential audience that have inquired for the product or tweeted for the product, this will help marketers plan campaign spends accordingly.
3 comments
Great share, I guess it would be really helpful to use new insights feature.
It’s really great information about this Twitter rolls out new audience insights features. I like the presentation above. It’s very inspiring to read this kind of blog. Thanks for sharing. God Bless.
Great work. That is a really nice way to market once business. I love the concept of using this option to drive better engagement with your audience.