Google has made it very clear that paid links are a no-no on any website. If your website or blog is open to receiving payments for putting up links then you’re most likely going to be in trouble. Google’s alogo are now very powerful and can detect links that are paid. However there is criteria that the Google web spam team considers before flagging your site for a manual penalty.
Matt Cutts explains this in an 8 minute video, he talks about what Google considers as paid links. He says that 99% of the time Google is very clear that a particular link is paid. However sometime is not much so.
So is taking a free gift and putting up a link termed as “paid” ?
What if I get a discount code to try out a new SEO tool and then put up their link on my blog ?
These are some of the questions Matt tries to answer in the video, check it out – let me know what you think