10 Compelling Reasons Why Marketers Should Not Ignore Google+

Google Plus

The social network launched by Google though not yet a tough competitor to Facebook and Twitter, but still has enough features and potential to retain a huge number. With social media marketing gaining momentum all over the world, Google+ can prove to be a useful tool to make the most out of your campaign.

Focusing on other social networks should not lead to ignoring G+. Google+ has some great features that can be said as tailored for marketing only.

Here are a few compelling reasons that would convince marketers not to overlook Google+ and use it to maximize the reach:

1.  The network has 359 Million active users which outnumbers Twitter. This gives marketers a wider audience to choose their targets from. Reaching more numbers directly brings more exposure to your brand.

2.  The +1 button has been the fastest growing social recommendation widget so far and it’s used by over 1 million websites. The +1 buttons attract more than 5 billion impressions everyday. Google effectively uses +1 data to track all the recommendations and interactions that happen with your brand all over the web.  

These recommendations and interactions help your brand gain significant visibility not only among Google+ network but also in search results.

3.  The circles feature of Google plus help marketers to target and manage their audience in a better way. Clients of varying interests can be classified and added to various circles to send custom posts.

Google sees two to three times more posts to circles than general sharing to everyone on the platform. This more classified circles model will help your brand focus on delivering people the content they actually want to see.

4.  The Direct connect feature allows users to directly search a Google+ page through Google search and add it to their circles. Searching with the plus symbol in front of a brand name in Google Search will automatically lead customers and users straight to that brand’s official Google+ Page. A shortcut like that immediately opens doors between your brand and potential consumers and enables them to connect with you.

5.  To make reaching out to your brand’s audience easier and more personal at the same time, Google+ provides the Hangout feature, a way for you to have a face-to-face conversation with your actual audience through Google+’s  group video chatting functionality. E.g. Disney also did a Hangout using the Muppets to promote their own page.

6.  Ripples on Google+ are analytics enable you to find the sharing and user engagement patterns with respect to your posts. Hence, they help you to track conversations happening around your brand,

7.  The images, videos, Infographics etc you share on Google+ appear in the search results of Google. The number of +1, comments and other activities on your page help to gain credibility in the eyes of Google and thus Google+ engagement increase your content’s chance of appearing higher in search results.

8.  With Google+ Comments, people can share the comments they make on your blog to their circles in Google+ or publicly, helping you reach people that they know. This promises to be another exciting features of Google+ that make your brand span.

9.  Participating in Google+ communities can be a great way to gain visibility. Noticeably, Google+ page can be used the way you would use your personal profile to create, join, and engage in communities and this is not possible with a Facebook or LinkedIn page.

10. Google+ links you to Youtube, Google Maps etc thus giving you presence on these services. You can also link your Youtube channel to your Google+ page. You will also appear in the Google local search and on maps.

Marketers should seize the opportunity to excel their businesses and brands through this extremely promising platform designed accurately to cater their needs.

Multiply your brand using the Plus.”

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Comments on this entry are closed.

  • Riza September 11, 2013, 12:37 am

    Awesome post!

    I can see the need for marketers to be reminded about this probably because I’ve known a few who have shared their apprehensions about Google+. There’s always that myth that being on Google+ isn’t going to do anything much for their businesses than by being on other social media platforms.

    The list is good, and couldn’t agree more with it. Ripples on Google+ is the best feature for me. Outstanding tool to know and track conversations about your business. :)

    I left this comment on Kingged.com, an IM content aggregator site, where this post has been shared too.

    Riza– Kingged.com contributor
    http://www.kingged.com/10-compelling-reasons-why-marketers-should-not-ignore-google/

    • Gagan Mahajan September 13, 2013, 2:10 am

      Thanks Riza, You are right. Surprisingly many people still believe that it’s a ‘ghost town’. But, Google+ has a huge user base and offers some great features. Its importance has been increasing day by day.

      One of the primary reasons why marketers can’t ignore G+ is that it has been integrated to Google’s search infrastructure and possibly its influence on Search will increase significantly in the future.

  • Pst Bless September 11, 2013, 5:39 am

    Thanks for bringing this tips our way, i appreciate your efforts. keep posting.

    • Gagan Mahajan September 13, 2013, 2:12 am

      Thanks a lot Pst Bless, glad that you liked the post.

  • Jasmine September 11, 2013, 12:57 pm

    Gagan, you have certainly shared 10 great reasons why we should all use Google+.

    • Gagan Mahajan September 13, 2013, 2:13 am

      Thanks Jasmine

  • Hyptia September 12, 2013, 4:19 am

    Here is the full details which is telling secrets why you should have account on G+.

    • Gagan Mahajan September 13, 2013, 2:14 am

      Thanks Hyptia

  • Tushar September 12, 2013, 6:28 am

    HElloo
    first of all Thank for the great Post,
    1) Even till now i was not knowing that sharing link passes Dofollow juice, and bravo i checked it and yes its dofollow.

    Today only my friend asked me how to get his new content index fast as my site get index within 5 minutes, but his link take more than 1 days, I got the answer Share on G+, might do the job.

  • Gagan Mahajan September 13, 2013, 2:20 am

    Thanks Tushar, glad that you know it now :)

    You are right, sharing your content on G+ is one of the quickest ways to get Google to index your it.

  • Timothee Petit September 14, 2013, 6:27 pm

    Thanks Gagan, awesome article.
    Until now I thought that G+ is just lame social network without any power, but after reading this article I absolutely changed my mind. Thanks again.

  • Gagan Mahajan September 17, 2013, 9:06 am

    Thanks Timothee, glad that the article helped you to understand the Importance of G+

  • Nikki@ dierenverzekering September 18, 2013, 9:38 am

    I think the most compelling reason is that Google will push + to be able to compete with FB. SEO features could enhance usage, especially for businesses.

  • Lalitha September 20, 2013, 12:17 pm

    The Seo paradigm is changed completely now a days after the updates of panda and penguin algorithm …social media is really playing a key role for getting seo campaign successful.
    keep on updating on this topic more.

  • Web Design Agency London October 8, 2013, 4:44 am

    This is not a platform I use often but thanks for sharing ten reasons why I need to become active there.