6 Essentials to Write a Good Press Release

Press release

Write A Good Press Release By Following The Below Guidelines.

Compose A Clear And Precise Headline
Your headline should convey the key point of your press release, the headline should include a “catch” phrase or word that grabs the attention of journalists to encourage them to read more of the article. It can explain a corporation’s latest accomplishments, newsworthy events, about a new product or service.

If you can try using a large font size and an attractive font style these will help to make your headline pop-out. The simplest and most effective way to create a killer headline is to gather all your critical key words and then use them to frame an attention-grabbing statement.

Compile The Body Copy
– Take your time to compile the body copy of your press release as journalists will use only this information to write up any related news story. Most journalists do not have the time to research, so what you write in the body copy will be what the journalists use to write about your momentous event. Try to give accurate data of your event such as dates, venues, and the name of the organization, targets, plans, projects and any other event details.  

Start the body by expanding on the keywords used in the headline and continue to elaborate on them in compact sentences. Make your sentences and paragraphs short and precise. Avoid repeating or overusing swanky words or jargon, instead keep it simple without wasting words. Remember, nobody will keep reading the rest of your press release unless it generates interest in the first few sentences.

The Easiest Way To Write A Killer Press Release Is To Expand On The 5 Ws
– Who, What, Why, Where and When – when written precisely these will convey everything you want the reader to know. Keep a checklist of the 5 Ws.

– Who is this press release about?

– What is the press release about?

– Why is this event important?

– Where is this event taking place?

– When is this event taking place?

Once you have clearly defined the basics fill up the rest of the story with information about the product, event, people and other entities pertaining to the news.

Keep Your Press Release Brief And To The Point
– Your entire press release should not exceed three pages. Remember, the more newsworthy your press release is, the more chance it has of being picked by a journalist for further write-up.

Make Sure To Include Company Information
– Create a separate section ‘About ABC-Corporation’ and provide accurate details of your company in not more than 6 or 7 lines. This section is called the “boiler plate” and it should describe your company, its key business and policy. Include a link that points to your company website for contact details and press kit information. If possible include additional links to support your company press release.

Include Contact Details
– If journalists find your press release as newsworthy then they will wish to interview with the important individuals that are associated with the organization or event. You can either provide details of key personnel in your press release itself or if you are not comfortable with that you can provide contact details of your PR Department for further communications.

Article by Mark

Mark has written 1 articles.

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Comments on this entry are closed.

  • Jordan Singh May 11, 2013, 10:06 am

    Wow, excellent post,

    Well never tried writing or submitting any press release, but i think im gonna follow your tips.

    thanks for the share.

    • Mark May 12, 2013, 2:36 pm

      Thanks Jordan, if done properly press releases can be a great way to get traffic and quality links

  • merlin May 11, 2013, 2:20 pm

    Great, i like it very much, but why you only choose 6 ways?

    • ZK May 12, 2013, 5:25 am

      You can share with us a few more tips here :)

  • Heather Stone May 12, 2013, 2:09 am

    Mark,
    Great tips. Somewhere in here an important point to remember is to get to the news or get to the point quickly–as in immediately! Readers (including members of the media) will likely decide after a glance at your release whether they want to give it any further attention. Catchy headlines are great but, especially in the case of a press release, it’s more important to explain in a few words exactly what you are trying to communicate so that the reader can decide whether its relevant or not to their needs.

    • ZK May 12, 2013, 5:39 am

      That’s very true the press release should be precise and to the point of explaining what it needs to communicate :)

  • Evan May 13, 2013, 4:49 am

    Good tutorial. Thank you. My rules here are – not to sound like an ad. Be informational, be helpful and offer something people want.

  • Brian May 14, 2013, 8:25 am

    Hi Mark,

    Currently I am considering doing press release for my website. Your article about press release is of great help. Thanks.

  • Jake O'Rourke May 14, 2013, 10:21 am

    Excellent information, and timely as we are about to launch our new site. It seems everyone agrees that a press release should be the starting point. I was just wondering – paid vs free? What are your thoughts on this? Just a bit concerned that free press release sites throw it out to goodness knows where, and it ends up looking like junk.

  • Mark May 14, 2013, 10:27 am

    I think you definetly need to go for a paid distribution service, I like SBwire.com where all releases get included in Google news too.

    • Jake O'Rourke May 14, 2013, 1:28 pm

      Thanks Mark – I agree with that. Heard good things about SBwire, so I’ll check that out.

  • Christopher @ Live Call Answering Australia May 17, 2013, 1:01 pm

    Informative tips here for any person looking to benefit from press announcements. Having newsworthy information is critical in reaping the use of a well-written release.

  • Spanishboy May 17, 2013, 2:10 pm

    quite helpful information for me. so far I’ve been writing press-releases more intuitively :)

  • Jasmine May 24, 2013, 4:09 am

    It’s not easy to write a good press release. Although I have written numerous blog posts for more than 10 blogs of mine, but I am still not really good when it comes to writing press releases. I even thought of outsourcing the work to press release writers!

    Your article has saved my day. I have learned a great deal about this niche today!

    Oh, do you want to write a few press releases for me? My blog is 100Webhosting.com, do come give me a buzz.

    Thanks, Mark.