One of the greatest and most powerful components of web marketing is email. Today, there is an entire industry of companies, websites, conferences, and vendors dedicated to this subfield. It can provide businesses and companies amazing access to their customers, along with other great benefits, but still not everyone employs it. Why? Below is a detailed look at the top reasons every entrepreneur, non-profit, and organization should use email in their overall marketing campaigns.
1. Email marketing is very inexpensive.
There is a wide selection of email marketing hosts that charge a small monthly subscription fee on a graduated scale based on the number of emails or contacts you have on the account. With these hosts, you can create highly customized and professional looking emails without the cost of a graphic designer. Compared to traditional mail campaigns, that include printing, shipping, and handling fees, the cost to send emails is substantially lower. This blog uses Aweber to send newsletter updates, internet marketing tips and much more, you can get a trail offer for $1.
2. Email marketing also allows businesses unparallel access to their clients.
Emails can be sent to one’s entire target market simultaneously, or to systematically chosen subgroups. And because there is rarely a limit to the number of emails you can send, your business can reach out to clients daily, weekly, monthly or even quarterly in order to promote products, offer discounts, or simply inform them about company business.
3. Email campaigns provide businesses with an amazing amount of feedback and demographic information.
Most email marketing hosts offer some form of email analytics, which allow businesses to review who opened what emails when. This information can be used to further target email campaigns, hone promotions, and better serve clientele. Also, many hosts also offer survey email options that can be highly customized. Surveys are great ways for businesses to ask their target audience questions regarding what kind of information they want to receive, or how they respond to certain deals and offerings.
4. Email marketing helps build relationships.
The key to building and, more importantly, keeping a large client base is by building relationships. Customers appreciate good products, but what keeps them coming back is a sense of trust, which is further developed through contact. Email is a great, personalized way to make a customer feel connected and appreciated.
5. Email marketing avoids aggravating your clients because it’s voluntary.
Receiving unsolicited mail or phone calls can sometimes serve to aggravate clients. With email marketing, however, clients opt in and can very easily opt out.
6. E-mail is the most effective way to reach people on a personal level in general.
Although social media is all the rage at the moment, the fact of the matter is that e-mail is still the prime medium of personal communication on the Internet.
Overall, email marketing is one of the greatest web marketing tools available. The cost, access, and data emails can provide is unparalleled in the marketing industry.
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Image Credit: Dinamize
16 comments
I have heard that the new gen has an issue with email and seems to think it is archaic these days. I am still a firm believer in email and think it is a great resource to reach people.
I agree that email marketing is most effective way to reach people but I am not sure if the ROI is the same as well.
Email marketing is good if you have affiliates and you are paying them to include your information in their newsletter but i think people are going to hate if you start spamming to everyone without their permission.
Aweber is permission based, you will not be able to send newsletters unless the user subscribes to it and authenticates his email id – Permissible based marketing
Oh yes, email marketing is a good way to get out to more potential customers. Anyway, you will need to have a large email list to do this effectively.
It’s sad to say that others just don’t understand the importance of email marketing.
You need to start initially to get a base 🙂 and you don’t need a large base to do email marketing, you need to have loyal users who want to listen to what you have to say. Every website starts with zero users and builds an audience over time.
selling products from email marketing is much easier than on website… better conversion.
Email marketing is great for every business and can boost your sales if used correctly.
But unfortunately many don’t know how to use it properly.
I think I wrote in an other comment on one of your other posts, that email marketing works best if you have targeted users and deliver them targeted products and not spam!
I don’t try email marketing till now. Some are use email marketing as spamming.
Yes..i agree..to become a powerful IM, we must use email marketing. it easy to do repeat sale other than search for new buyer..with email marketing we will promote our listing with easy way
Email marketing is the next step in my marketing campaign. I just finished an ebook I’m going to give away in exchange for people to sign up for my email newsletter. Wish me luck!
Email Marketing’s great, until you trick your client into it. I’ve ended up on multiple mailing lists because of underhanding listbuilding methods…
I have been ignoring Email marketing from long..but from last 2 months I started doing it and so far it works out the best for me..!!
Thanks for heads up again 🙂
I use Email for several campaigns. It provides about 30% of our new revenue monthly!
E-mail marketing is really effective as long as you do it right. Before executing the technique, it would be best to come up with a plan and make sure that your content is giving out valuable information to your receivers.
Some of the best email marketing techniques employ a personal style of writing. When I get a marketing email that looks like a personal email, I’m much less likely to send it to spam.