Images are highly interactive tools that will help to boost traffic to your website or blog. If your site is performing badly, then you should rethink your strategy, especially the way you use images. It will be a boon for your site if you are able to add vibrant and appealing images that will stand the test of time.
Here are 6 tips on how to use images to attract viewers while being SEO-friendly at the same time:
1. Getting the right size: It is highly important that you get the perfect size for your site’s images. Ideally, your images should be big and high in quality – probably around 650 x 320 pixels. But don’t use a lot of these big images on one page because they will take time to load, ruining the experience for the user.
What’s more, mobile users will suffer the most. So stick to one big sized image per page for maximum impact. Make sure you crop and edit your images till they look perfect for your page. Do multiple previews if necessary to get them right.
2. Make use of conceptual images: Never heard of conceptual images before? Well, they are creative illustrations that will do a good job of representing your content. Colorful, artistic and pleasing on the eyes, conceptual images should be chosen based on the relevance they have to your site. Place them strategically on your page for a positive impact on your readers!
3. Choose an appropriate Alt tag: Don’t forget to create an Alt tag for all the images used in your site. This will ensure image optimization and serve two goals. First, it will be beneficial for SEO purposes. Second, it will provide the viewer with a description of the image. This will be useful especially when the images take time to download and display.
4. Focus on image quality: Your images may have an exciting story to tell but it all comes to naught if they are unclear and low on quality. So choose only crisp and high-resolution images for your site!
5. Choosing the right file-names for your images: Give importance to the file-names you choose for your site. This will help search engines to understand the significance of your images and its relevance to the site. For example, if you are writing about an article on a sausage recipe, you could name your image “sausage-recipe.jpg”.
6. Make good use of photo sharing websites: Pinterest has quickly grown to become one of the world’s most popular sites.
Leverage its potential and showcase your images on it to divert quality traffic to your site. Also create accounts in popular photo sharing sites such as Flickr, Picasa and Snapfish.
Hope the 6 tips featured in this article help you handle images better! If you have any feedback, do let me know in the comments below.