6 Tips on Using Images to Improve Blog and Website Quality

by Gary on July 30, 2013

Using Images

Images are highly interactive tools that will help to boost traffic to your website or blog. If your site is performing badly, then you should rethink your strategy, especially the way you use images. It will be a boon for your site if you are able to add vibrant and appealing images that will stand the test of time.

Here are 6 tips on how to use images to attract viewers while being SEO-friendly at the same time:

1. Getting the right size: It is highly important that you get the perfect size for your site’s images. Ideally, your images should be big and high in quality – probably around 650 x 320 pixels. But don’t use a lot of these big images on one page because they will take time to load, ruining the experience for the user.

What’s more, mobile users will suffer the most. So stick to one big sized image per page for maximum impact. Make sure you crop and edit your images till they look perfect for your page. Do multiple previews if necessary to get them right.

2. Make use of conceptual images: Never heard of conceptual images before? Well, they are creative illustrations that will do a good job of representing your content. Colorful, artistic and pleasing on the eyes, conceptual images should be chosen based on the relevance they have to your site. Place them strategically on your page for a positive impact on your readers!

3. Choose an appropriate Alt tag: Don’t forget to create an Alt tag for all the images used in your site. This will ensure image optimization and serve two goals. First, it will be beneficial for SEO purposes. Second, it will provide the viewer with a description of the image. This will be useful especially when the images take time to download and display.

4. Focus on image quality: Your images may have an exciting story to tell but it all comes to naught if they are unclear and low on quality. So choose only crisp and high-resolution images for your site!

5. Choosing the right file-names for your images: Give importance to the file-names you choose for your site. This will help search engines to understand the significance of your images and its relevance to the site. For example, if you are writing about an article on a sausage recipe, you could name your image “sausage-recipe.jpg”.

6. Make good use of photo sharing websites: Pinterest has quickly grown to become one of the world’s most popular sites.

Leverage its potential and showcase your images on it to divert quality traffic to your site. Also create accounts in popular photo sharing sites such as Flickr, Picasa and Snapfish.

Hope the 6 tips featured in this article help you handle images better! If you have any feedback, do let me know in the comments below.

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Article by Gary Taylr

Gary Taylr is a marketing consultant and works with the creative team at Promo Direct to boost sales. He is a regular participant in discussions related to business and marketing. He loves exchanging ideas and connecting with like-minded people. Gary can be followed on Google+ and Twitter .

Gary has written 2 awesome articles for this blog.

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{ 17 comments }

Martin July 30, 2013 at 3:04 am

You’ve given some new ideas for improvements I can make to my blog. Thanks for the inspiration.

ZK July 30, 2013 at 2:49 pm

Glad it helped :)

Hyptia@Private Investigators in Jamaica July 30, 2013 at 5:04 am

Images are important part in web world because logos can be your identification in online marketing. So these tips will really prove good for them who are facing some problem about good response in online marketing.

Jasmine July 30, 2013 at 10:05 pm

You are right, images play a very important role in making a blog post more interesting and informative! You have shared some great tips on how to use images on a blog. Thanks, Gary.

Gary Taylr August 1, 2013 at 9:33 am

@Jasmine: Thanks Jasmine!

Pramod July 31, 2013 at 5:07 am

You’ve said it right ZK , huge images can affect the load time of a blog ..Thanks for sharing these useful tips .. Many people would learn the importance of using the right size optimized images through this article .

-Pramod

wordpress developer July 31, 2013 at 7:16 am

Word – Press Word of Mouth Marketing, or WP-WOMM, automatically inserts a link to the bottom of the post which invites readers to
share the post, tell a friend about it or subscribe to an RSS feed.
For example, if your page template is named Template, the file should be saved with the name “template. Therefore, you can easily devise your special settings for your website.

Rew July 31, 2013 at 10:16 am

Just curious. Was the irony of the image quality of this post intended? No offense of course, but the image is of terrible quality, very fuzzy.

The tips are much appreciated. This is definitely an area where I struggle the most. I’m not a big image kind of person. I’ve done some editing using GIMP, but it A) takes forever and B) my concepts usually blow anyway.

Big thanks for the image size tip, I keep getting my blog images cut off.

ZK July 31, 2013 at 3:01 pm

Hi Rew,

You re right about the image :) it is intended to show the difference in the quality of photos. Thanks for the comment

GaryTaylr August 1, 2013 at 2:05 am

@Rew: You are right – the irony was intentional! We wanted to bring attention to the fact that most websites use unclear images.
@ZK: Thanks for filling in for me :)

Jared July 31, 2013 at 8:12 pm

I still find websites with fuzzy images, no images or images that are the wrong size for the page. A single effective image can make a major impact and attract attention. As they say, a picture really is worth a thousand words. It draws visitors to your content and makes them stay longer.

Gary Taylr August 1, 2013 at 9:32 am

@Jared: I totally agree with you!

puja shree August 3, 2013 at 6:24 am

nice Tips on using images to improve blog and website quality, Images should be like way of communication.

GaryTaylr August 19, 2013 at 1:25 am

Thanks Puja shree… :)

Becca August 10, 2013 at 2:22 pm

Very informative post. Guest blogging is a wonderful Idea as you get to market yourself on other blogs and this can do a lot to increase traffic to your site. Glad I came across your post.

GaryTaylr August 19, 2013 at 1:27 am

Thanks Becca..:)

Web Design Agency London October 8, 2013 at 5:25 am

I like the use of images especially infographics, they make blog posts less boring. :-)

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