Your web site, especially its home page, is a face of your company. It is extremely important for small businesses and the number of clients depends on the impression your web site made on them. Here are 7 tips how to make your web site more attractive and easy-to-use for its visitors.
1. Simplicity is the main key
There are lots of features available for web sites nowadays, you can implement your most unordinary ideas with their help. But the problem is that now the sites become overfilled with plenty of unnecessary elements and information. When the client comes to the web site for the first time — the big amount of stuff will distract him and there is a big probability that he will immediately leave this site.
So one of the most important things you should do — is to build a simple web site with easy-to-understand and well organised structure. And the front page must be the simplest page that would tell about your business. It may be a picture or a slogan, that will help visitor to understand who you are.
2. Proper structure
Usually people want to tell everything in one page and it looks very big, the scrolling bar is getting smaller and smaller and it seems that the text will never end. Of course visitor will not read it all and there is a big probability that he won’t even read more than first several sentences. It is very annoying and people would rather leave your site and visit another one where there is less information and it is more decent and informative for them.
So try to avoid endless texts and big amount of unnecessary pictures. You can separate this information to some categories and if the visitor gets interested in one, he will link to that page.
Also, it is a great idea to have a site map page where user will get the full information about all the categories and sections of your web site.
3. Showcase your products/services
The main purpose of your web site is to tell the visitors about your company and the products/services you offer. So it is a great idea to show the pictures of your products. You may create a section where people will see the new product releases.
If your company is active on Twitter or Facebook, you can make a live feed of your posts, or even make your own widget on Twitter and embed html on your web site. Every time you post something in Twitter, the feed on your site will be updated to. But in this case you should stay active – the users will know this way that you are constantly developing.
5. Design should fit your brand
Everything in your web site must be associated with your brand and logo. So when you design your site, you must make it in one concept, the template, color scheme and logo should fit your company. But also don’t forget to make the layout of your site and easy-to-use and understand and SEO friendly.
6. Get in touch with your clients
It happens that no matter how much supplemental information or details about your product you provide, it’s just not enough. Some of your customers are just going to need more help. Make it easy for them by providing answers to frequently asked questions and by placing your company’s contact information on your website. Visitors of your site should be able to find a way to contact you from every page.
Another great good idea is to place a contact form on your web site, where people could leave their message for you. You can use online web form generator to build a personalised form and embed it on your site. There is a wide variety of online form builders, some of them can be used for free (e.g. PHPForms, pForm).
7. Use your imagination
Make the design of your site unique. There isn’t any need to embed a lot of features in your site, you can place a simple picture or animation that would be funny and catchy and will be then associated with your brand/company. With its help people could link to some section of your site he needs.