You have approximately one second before your email receipt decides to delete you forever or mark you as junk.
Your goal with your subject line is to have your reader open the email. You want to make sure that your subject line is a big enough attention grabber, informative all while being short and to the point.
Here are 6 subject lines to consider before you send your next marketing email:
1. Make them relate: Create a subject line that is relatable to what is going on right now. Keep in mind of the seasons, holidays and other big events. “Ready for Summer Vacation?” or “Spend that Tax Refund”.
2. Urgency: No one likes to be rushed and when someone tells you, you better hurry, you instinctively want to hurry. Give your readers a sense of urgency by creating a subject line like this “Only 24 hours!” or “Last chance to see it”
3. What’s in it for them: First thing we as humans want to know before we purchase something is, how it will benefit for me. So depending on the product or business create a subject line that tells your reader how it can help them, “Clear skin is near” or “You have money saving options”.
4. Shorter the better: Make it short and sweet. These work more than you realize. Readers are enticed by the lack of information that they want more. Try “Read me” Or “Discounted Prices.”
5. Must Have It: We want what we can’t have. State that they must have something or else. “This season’s must have handbag” or “Don’t be the last to find out”.
6. Laughable: Who doesn’t love a good pun? Take a look at your business and product and think of a fun way to play with the words. If you have a pet grooming business, “Prefect Prices” or a plumbing business, “Seal your crack”.
Whatever you do and whatever path you choose in your subject line reaction, make it unforgettable and enjoyable. Keep it short and informative and you are sure to stay out of the trash bin. Now hit send and watch your responses.
Image Credit: Alshepmcr