To millions of retail websites, the Google’s AdWords pay-per-click advertising program is a cost-effective way to reach a large number of customers. Large businesses using the advertising platform can target thousands of keywords at a time. Understandably, these advertising campaigns can get unwieldy. While Google AdWords is a well-designed advertising platform, it isn’t meant to help users manage large campaigns. For these needs, advertisers should try using campaign management tools. While many paid solutions exist, a few free tools offer excellent feature sets, too.
AdCore is a popular premium AdWords campaign management tool. For small businesses just starting out in AdWords advertising, the premium features are free to use over five campaigns.
With this tool, e-commerce businesses are able to design and launch targeted advertising campaigns. AdCore offers users the ability to test different ads side-by-side in A/B configuration, advertise a large set of products and employ the in-built bidding algorithm to bid on different keywords. Since the software plugs into the website of the e-commerce business, it is able to automatically keep track of the site’s inventory. When it finds that a product is out of stock, it even intelligently decides to not advertise it anymore.
To help e-commerce websites understand their AdWords activity, AdCore offers a full-featured analytics interface, too.
Jumbo Keyword is a keyword discovery tool. Jumbo gets its keywords from AdWords. The tool comes with a number of extras, too. For instance, it offers an ad editor to help with ad creation.
Jumbo offers an easy-to-use interface. Whenever you come across features that you don’t understand, built-in tool tip explanations help. The company behind Jumbo appears to care so much about user-friendliness that downloading the software for free doesn’t even require registration at the website. While the tool is ad-supported, it’s a hassle-free experience.
If you choose the paid version of Jumbo, it allows better, advanced AdWords management features. For instance, the Ad Maker feature allows you to develop ads that are right for Google AdWords.
Google AdWords Editor
AdWords editor is a basic tool that helps make large AdWords campaigns easier to handle – even when you have different ad campaigns under different accounts. You can even manage ad campaigns that you have going on in different countries at the same time. AdWords Editor features a utilitarian interface. Its various functions are arranged under four tabs. Here on these tabs, you get to work with different keywords, audiences and AdSense ad groups. If you need to view your AdWords account statistics, the program allows you to download them.
While the program is easy to use and comes with online documentation, you do need to spend some time learning about AdWords. AdWords can be difficult to make sense of if you don’t invest a little time in learning it.
Google Ad Preview and Diagnostics
Adwords Ad Preview and Diagnostics is a powerful tool to use if you have AdWords campaigns running and other countries. You use the tool to see the way your ads show in other countries. If you need to test how your ads work, the tool allows it, too.
For all its power, this tool comes with a simple interface. To check on your ads, you just need to enter the right search terms, information about the region of the world the ad is set to run and the kind of device that your ad is programmed to show on. Right away, your ad shows in the tool.
Google Keyword Planner
AdWords users used to have the AdWords Keyword Tool until the first quarter of 2013. It offered both search engine optimizers and PPC advertisers a powerful way to search for different keywords to target. Google Keyword Planner, the replacement, is much more closely focused on PPC advertisers than the AdWords Keyword Tool used to be. You get to use this tool to quickly research the kind of traffic you can expect to target with each keyword and the estimated price you pay for each click.