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There’s a reason that viral marketing works on the internet much better than any medium before it and that’s because it’s so cheap to share and distribute information.
And at a basic level that’s all there is too it, you’re creating something that people will want to share. So maybe it sounds simple but here are a few tips on how to create viral media to increase your web presence.
- Be Unique :
Whatever you create it has to be unique to the internet as people really have no appetite for old content . That doesn’t mean you can’t put a spin on an old idea though, some of the most successful campaigns are those that have spoofed others efforts. - Don’t Oversell :
You can’t oversell your own product or service. People are very aware of being “advertised to” so keeping your brand message subtle is very important. It’s a difficult balance to create because ultimately you’re only creating the content for the benefit of your business. However keeping any advertising till the end usually prevents people from being put off. - Initiate a Kick Start:
Almost all viral media needs a kick start to get the ball rolling before it starts to snowball. The best way to do this is to pay an influential blogger or anyone with a wide audience to talk about your media, hopefully you will only have to do this once or twice before it takes off. - Measure, Measure, Measure:
Tracking how successful the campaign is will be essential, mainly because you’ll always want to do more and if you don’t know what’s working how will you know what direction to go in? Tracking a general buzz can be difficult but monitor the keywords people use to discover your site and the landing pages they find for a better insight.
So creating content that millions of people want to talk about isn’t exactly easy but then again there’s never been a better time to try given the way the internet works.
This is a guest post by CerIS, if you want to guest post here check out our guidelines .
Image Credit: iluvzinta .
13 comments
Easy to go viral with You Tube videos
Going viral is every bloggers dream …suddenly you start to get traffic on the blog and it feels good :)..Unique content that relates to the blog audience will make it go viral
When it comes to having a bigger, more influential blogger help by loaning you their readers or clout, networking with them and doing things like guest blogging. If you show up on their blogs, leave comments and interact by joining the conversation and contributing and showing your willingness to learn and apply what they have to teach, you show that you’re more than just another blogger flash in the pan.
This way, you benefit by networking, rather than just having to pay them for their time and influence.
Delena
It is necessary, you should be too adept in Social Network to be viral and should have the knowledge of viral messages.
Better than being unique is to be remarkable, like Seth Godin says. People like to talk about remarkable things. 🙂
Not just unique, you have to be different to the point of “shocking”. Do what others aren’t doing, give away something for free that others charge money for. Make people excited to tell their friends about your “viral content”.
Being unique is one important aspect of going viral. And not to forget about the quality…These 2 ingredients can take your blog to next level.
@exsuit, i dont think you have to be shocking to stand out, the most important thing is provide people with something they cant get elsewhere.
Content is the King as they say. If you have unique content in your blog, have a valuable resources and giving free stuff, your blog site will surely get viral traffic.
Hi CerIs,
Unique content is difficult to churn up nowadays, with all the things going on in the Internet. I strongly believe that if one wants to go viral immediately, it has to be through YouTube.
It is very easy to make your blog viral and it only possible if you have art of using social media.
Definitely a good post. I’d also have to agree with the others that Viral Marketing is every bloggers dream. Another tip if you want people to start acting like a contagious disease would be to implement a Link Bait strategy. This strategy has been useful and has been proven effective in Viral Marketing.
The site indeed provides a good concept for free traffic opportunity. I guess the domain itself is newly bought due to a domain migration, therefore the low traffic stats showing. That does not make the service less valuable as this domain is just hosting the service that makes everything work fine.