My buddy Ian Lopuch has been playing a very significant role in empowering and educating professionals and students about the impact of PPC ( pay per click ) advertising can have on a product or service.
According to the Search Engine Landscape 2010, PPC spends in US in 2009 was $18 billion and accounted for 12 % of all search clicks. There is no doubt that PPC will only get bigger this year and in the coming years.
PPC can help you if you are a blogger, internet marketer, a SEO professional or a student wanting to make a career in PPC with an agency. Advertising agencies and companies are always on the hunt for skilled professional and PPC experts to handle big PPC budgets.
Ian Lopuch, a Stradford Graduate runs one of the highly visited blogs on PPC marketing called PPCIan.com. The blog has tips and strategies on how you can leverage the power of PPC and make the best of your marketing dollar. If you are a student looking at PPC marketing as a career then I recommend you start by downloading his ebook on Top 5 PPC Career Tips.
Ian recently addressed a group of young student and professionals at Stanford Graduate School of Business, one of the prestigious business institutes in the world. Ian has shared six videos and I suggest you have a serious look at them.
At Stanford Ian presented a plethora of quick win tips for entrepreneurs, he not only covered PPC but goes in detail to cover other aspects of online marketing, seo, link building, social media and viral marketing tips that are easily actionable and can be copied by bloggers, internet marketers and small business owners.
Below are the six videos that Ian presented at Stanford
Video One: Covers quick wins on Google Adwords and Facebook.
Video Two : Covers more Facebook advertising tips and Blogging
Video Three: Covers Link Building Topics
Video Four : Covers SEO and Social Media
Video Five : More on Social Media
Video Six: Email Marketing and Outsourcing Tips
All the above videos are very informative and FREE to watch, I hope you find them helpful
You can also subscribe to Ian’s YouTube Channel, where new videos on online marketing, PPC, SEO, social media and link building are uploaded regulary.