Speed – Why It Can Hurt SERPs and Customers?

seo

Are you an online entrepreneur? Is your website transferring necessary traffic and conversions? If not, design, layout and content might not be the exclusive reasons!

As a website owner you’ve to be more cautious about the loading speed as this can significantly impact its performance. Even a 0.5 second delay can frustrate customers and most importantly search engines as well.

90% of businesses didn’t focus on page loading issue over the years, but Google sent a stern message to web owners in 2010 stating that sites with slow page loads will rank low compared to others. This precious piece of information served as eye openers of many and now everyone focus on improving the page load speed of their websites.

Let’s break down the discussion into two parts and analyze in detail.

How it affects customers?
Reports from several agencies claim that 90% of online businesses lose customers because of slow page loads. Thinking from a customer perspective would offer you a better idea why poor loading websites aren’t favored by most.

People love it fast and if your website doesn’t throw up information as soon as they click the link of your website, they’ll apparently move to some other site online. Especially, it can hurt the ecommerce businesses massively as page loading problem on any shopping cart page can completely annoy customers and will potentially force them to leave the site instantly.

Remember, customers that have a nightmarish experience with your site will never love to revisit again! Simply put, you’ll be losing potential customers in no time inevitably. And customers will miss a chance to have a go at your products or services without even having a glance at them.

How it affects search results?
Search engines have their own algorithms and operate based on that. Especially, making your site ranking in them can be daunting as it is measured by multitude of factors like Meta tags, text, URL, page speed, etc.
If any of the parameter mentioned above isn’t adhering to the protocols set by search engines, the website rankings may take a dip. Especially, slow page load sites will be punished by search engines and this can affect rankings of the businesses remarkably.

A popular search engine, Google measures the page load by response to Google bot and loading time from Google toolbar.

Why your website’s page load sucks?
It is often misconceived that page load is connected only to front-end optimization but it can be due to back end issues as well. Server-side issues can easily contribute to slow page loads. Generating HTML page, denoted as “waiting time”, by server is crucial as it decides the page speed.

Generally, it should be 1 second or less.
A simple solution to resolve the server side issue is by optimizing the HTML codes, page cache, adding powerful servers in the back end. With this approach, you’ll be able to experience a website with improved page load speed and this can keep the customers and search engines pleased as well.

Start increasing your page load and improve the customer base and rankings in search engines in no time.

Article by ZK

ZK has written 766 articles.

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Comments on this entry are closed.

  • Sarah June 25, 2014, 7:51 am

    People want a fast transaction so if your website is slow as the turtle they will right away transfer to another and look for faster transaction. Speed is very important in internet especially you’re an online entrepreneur. Thanks for sharing this article. I will share this article with my friends. They will certainly love to read this. Very informative, I’ll definitely give these 5 stars.