The New Face of Inbound Marketing – How SEO is Changing

seo

The way in which search engine optimisation is implemented is changing and progressing. This is something which was to be expected. After all, technology itself is moving at a rapid pace.

Moreover, when an idea starts off it has to grow and flourish to reach its full potential – which is exactly what is happening with SEO  at the moment. So, how is this marketing tool changing?

Guest blogging
Guest blogging has soared as of late – it creates a natural and innovative link. However, in the past this was more centred to either fake blogs and paid blogs as this achieved the desired rankings. Guest blogging is something which is assured to get more and more popular throughout 2013.

The rise of social media
Social media is very much at the core of many internet marketing campaigns. It goes hand in hand with search engine optimisation. Facebook and Twitter are considered to be two of the most important channels for implementing this strategy and utilising for marketing purposes.

We will see the rise of other social networking websites as well over the next year or so. This is something which develops as social media develops. If you think about it, when search engine optimising first came on the scene it was very much centred to posting on directories with the likes of Digg and StumbleUpon also receiving some attention as well.

Different devices need to be considered
Because of the rise of devices such as the tablet, and more importantly the smart phone, search engine optimisation has to be considered for various different gadgets.

Mobile internet has excelled as of late and search engine’s display different results on a mobile compared to a computer, thus a business needs to ensure they are catered to all internet mediums.

Keyword density scaled down
In the past copywriters were concerned with hitting a relatively high keyword density. Nowadays, a target keyword density is rare, as individuals are very wary oftheir content being flagged as spam.

Moreover, individuals are more concerned with looking for keywords which positively affect their conversion rate rather than the keywords which attract the biggest volume.

Design and SEO have become one
Design and search engine optimising methods now go hand in hand. A bad design can have a negative impact on SEO. A website needs to be easy to use otherwise your bounce rate is assured to be high.

In the past, the marketing tools used to be implemented first and then the design was made to incorporate this. However, they are now considered as a whole.

Not just text
Search engine optimisation is not merely centred on text; there are different content types which are incorporated into this strategy, such as videos and info-graphics.

These arrays of different content types make the strategy a better rounded proposition and are assured to affect more individuals.

Dual purposes press releases
Press releases retain the heavy news slant and content packed stance that they always have traditionally with the incorporation of keywords, and sometimes links work if necessary and if they enhance the news being revealed.

When SEO first came on the scene many were creating press releases merely to pack them with links, this doesn’t work anymore.

As you can see; the procedure of search engine optimising is something which has changed, is changing and will continue to change over the years. You need to stay in the know in order to ensure you are implementing the method optimally.

Image Credit: bizproexpert

Article by Emily

Emily has written 1 articles.

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Comments on this entry are closed.

  • progress light February 19, 2013, 6:44 pm

    I believe it changes for the better. The quality of the site is considered on top rather than the quantity of links, though it is still counted.

  • Jasmine February 20, 2013, 1:39 am

    Agree with you, Emily. We need to stay in the know in order to ensure we are implementing the right strategy and avoid being flagged as spam! To do this, the easiest method is to come to Webtrafficroi.com regularly because this blog is packed with great information! On the same note, if you are looking for information on web hosting and SEO, you can drop by my blog as well, 100Webhosting.com.

    Cheers and have a great day!

  • ZK February 20, 2013, 2:11 am

    SEO has changed drastically in the last 6 – 8 months…With Google updating their algos so frequently, they are making it tough for blogs and sites to rank organically

  • Sam@Goa Trip February 20, 2013, 3:00 am

    Yes i am agreed with you now SEO’s method has been totally changed which will be going more tough.

  • Employee Information Software February 20, 2013, 7:10 am

    I also feel the changes in SEO from the last 5-6 months. But I feel they are required. Hope they will be beneficial for us in the future.

  • Rybarske Potreby February 20, 2013, 12:00 pm

    I havent thought about guestblogging before…it is a great idea, i will definitely start doing it..thanks

  • Yasir Khan February 21, 2013, 10:09 pm

    Today, guest blogging is the most reliable and useful internet marketing strategy that can definitely give you quality links and traffic to get listed your website in major search engines.

  • logo business February 22, 2013, 5:21 am

    In-bound marketing has been changed now, in this scenario your shared points are very important and effective to understand the technicalities and latest points of successful inbound marketing methods.

  • Nanvy @ CRM Software Solutions February 22, 2013, 8:00 am

    Yes, SEO has changed. Guest blogging has now become a demand and infographics is also a good method in this process. One should keep an eye on these methods and put them in use for applying the best SEO to the site with the passage of time.

  • ZK February 22, 2013, 12:43 pm

    Here is a great resource from Blogs Daddy on 50 guest posting blogs

    http://www.blogsdaddy.com/2013/02/50-blogs-that-allow-guest-blogging.html

  • SEO Company Philadelphia February 23, 2013, 2:51 am

    There is drastic change in SEO due to the Google updated the algorithm. SEO will not die but it just a thing that it need the quality work in SEO.

  • Making Money Online February 23, 2013, 7:11 am

    Great information that you have shared. Now days lots of changes in SEO. And also social media is very important for online marketing. I think these changes are beneficial for seo in future.

  • Akhil Abraham February 25, 2013, 12:41 am

    Great post…i am not yet think about any guest posting…But after reading this post i have to take look at guest posting .

    Thanks for a great post….

  • Dr.Paul Zemella - Santa Barbara Chiropractor February 25, 2013, 12:53 am

    True! search engine optimization has a now higher demand with google’s ongoing changes and continuous backlink building can be very high that a lot resort on spinning which sounds more technical to readers and less personal. And though I personally think traffic is very much necessary to create a potential pool of viewers, i think that a more personal approach to your followers will keep them talking about you as reference matters most even with a high online visibility although it is an added bonus.

  • Shon Marsh February 25, 2013, 8:00 am

    Yes, SEO has modified. Visitor writing a blog has now become a need and infographics is also a excellent technique in this procedure. One should keep an eye on these techniques and put them in use for implementing the best SEO to the website with the passing of your time and energy and effort.

  • SEO Schmuck Shop Project February 26, 2013, 3:31 am

    It’s true, that Inbound-Marketing gets a higher position in the marketing-mix today. SEOMOZ has posted a very good video for start ups to this topic:
    http://hackersandfounders.tv/RDmt/rand-fishkin-inbound-marketing-for-startups/

    Greats from Germany

  • Website Development Company February 26, 2013, 8:44 am

    Google algorithm updated frequently so this changes may effect in search engine optimization(SEO).but quality work and unique content is topmost aspect in SEO.

  • Android Development Company March 1, 2013, 12:56 am

    Mutual discussion between client and SEO expert is more important as your client can bring you great help in deciding , Target Audience, Target Location, Target Business Keywords, Business offering 7 services, Targeted Traffic, Changes Needed for the web pages……and more.

    “In SEO campaign your client is your strategic partner.”

  • SEO Services Company March 6, 2013, 7:24 am

    Agree that SEO is changing and processing. And nowadays these all techniques Guest Blogging, Keyword Density, Social Media etc gaining popularity day by day. Guest blogging is the most effective part of link building. By this we can interact with new bloggers and they provide many benefits to us.

  • Nia April 2, 2013, 4:06 am

    The changes are for the better.

    Google’s algorithm changes frequently. The changes are from the data taken from how we search and use the search engine to obtain the result we want, and how webmasters/internet marketers want their websites to be seen.

    Not to mention the changes also affects on how Google targets its ads.

  • online logo April 29, 2013, 6:02 am

    Inbound marketing is not easy now after back to back updates of Google Panda and Penguin it is not easy now to get benefits easily and rapidly. These algorithms destroyed SEO industry and hit millions of sites. After read your points i learn a lot of things from your post and will implement these techniques in my marketing strategy.