Blogging is not just for unemployed and stay-at-home moms anymore. Just about everyone is a blogger these days whether they realize it or not.
If you post something on Facebook and receive comments and feedback then you are a blogger. When you tweet something of 140 characters long then you are a kind of micro blogger.
Blogging is a platform to display your passion and skills. It‘s a wonderful strategy that comes with a great deal of incredible benefits. You need not be a technical expert to reap the benefits of having your own blog. So anyone can be a blogger.
Blogging is a fantastic platform for promoting your brand. Blogging is a must for any online marketing campaign be it a large corporation, a small business or an individual home based business. They are a great way to communicate with customers or to share your expertise and promote your brand.
Blogging is an effective method to generate traffic, and connect with potential customers. When blogging is done in the right way, it acts as a good catalyst in positioning your business up in the search results. Here are the benefits of blogging for corporate world.
1. Strong web presence
If you want to have a strong web presence, but can’t afford, blog is a perfect solution. Blogging is a cheapest method of creating a web page. If you don’t have time or interest to learn HTML coding and if you can’t afford to hire a designer, you can create a blog for free.
Blogging platforms like WordPress and Bloggers offer free customizable templates for optimizing your blog to suit your business and personality. Updating your blogs is also much easy and fast than contacting a web designer with changes or doing the HTML coding and uploading yourself.
2. Attract new customers
A business blog will definitely attract people who are already interested in your product/service. From a marketing perspective, this kind of approach is almost for free if not genius. It can also be more effective than a paid ad in a business magazine or local newspaper because a blog gets published at a very low-cost and with much better targeting techniques using keywords.
3. Higher search engine Rankings
The best way to get your blog noticed is to rank better in search engines. If your blog doesn’t appear on the first page, your chances of visibility are greatly reduced. Blogs can help you to create SEO content to place your company name higher in the search engines and thereby generating sales.
Placing long-tailed keywords at appropriate positions in the content of your blog posts is one method of appearing on the first page of search results. The annual cost of hiring a service to optimise your blog for search engines can be quite expensive, so learning to do it yourself is worth the effect.
Moreover, business bloggers are ranking better in search engines because search engines ranks are based on the number of backlinks and easy to index valuable content among other factors.
4. Share Company news
Instead of begging media people to publish an article about your company you can simply publish your blog post that will keep your fans as well as the general public up to date. Moreover, journalists these days prefer to throw their ideas on blogs rather than using old fashioned press releases.
5. Better communication with Customers
Unlike banner ads on TV or in magazines that bombard consumers with claims of delivering the best without offering any evidence, your blog can in fact show that you are an expert and establish your company as a leader in the industry without even making that statement. Your readers will trust you and become your customers.
For Affiliate Marketing:
If you have a website through which you’re trying to generate some income with affiliate marketing, you realize how quickly you will have success by getting more new visitors coming your way. But you should also understand that consistency in blogging is an effective way to attract new readers to your blog. When you publish your blog, it gets placed high in search engines as well as give your readers a reason to bookmark your page and visit it frequently.
The more often visitors come to your page, the more likely they are to buy the products/service you are an affiliate for, or to click on the ads for which you get some cash.
For personal use:
One of the greatest benefits of having a blog is the ability to have your own voice. Though you can do this on Twitter, you don’t have much versatility and flexibility with these networks. Blogging offers you that extra space to deliver your message completely.
Don’t just think blogging is only for unemployed, it has great benefits for others too. What are your thoughts ?