More and more corporates aren’t just dabbling in having an online presence; they’re making it a central part of their overall marketing strategy.
Starting a blog is one of the simplest yet most effective things you can do when heading into the web space, but sometimes management just doesn’t get it.
Often this is because they are still stuck on old ideas of what a blog is. After all, when they first began, blogs were primarily online journals started by teens.
Today what is defined as a “blog” is much different, and almost all major businesses have one. But at first glance, management might wonder: what’s the point? It isn’t landing any clients or pushing products.
But the truth is: it is! So how do you go about explaining why this is the case to someone who isn’t all that familiar with what a blog is? Start by explaining all it can do to help your business grow even though it isn’t directly selling your products or services.
Showcase your expertise.
– Your company is the best at what it does, right? Well, this is an opportunity to really show off that fact. When someone is deciding between you and a competitor, they can browse through your posts to get a better understanding of the skill and talent that you have to offer – and that can make the difference between getting a sale and losing it.
Showcase your products.
– You don’t want to do a hard sell of products on your blog since that will turn off readers, but that doesn’t mean that you can’t mention them at all. You can write a post about problems that your readers may encounter and use your product as an example of a possible solution.
Or you can share creative and unexpected ways that people are using your products. The idea is to make sure that the content you provide is useful or entertaining, not just a straight-up sales pitch.
Establish a brand.
– Blogs offer you the opportunity to put a face to your company and give it a personality. Much of the content on your website is likely focused on making a sale, but this is a place to humanize your business and really make a connection with potential clients. People are more likely to seek your services if they like and trust you.
Help boost your search rank.
– Search engines are the number one driver of traffic for most websites, so where you rank when someone does a search for your product or service can make a big difference for your revenue stream.
Blogs helps with search engine optimization, or SEO, since the major search engines like sites that are regularly updated with new content, and it also offers an opportunity to seamlessly include keywords relevant to your company.
Increase your web traffic.
– Blogs also help to bring more visitors to your site, and while they are there reading your content, they may take the opportunity to check out your offerings as well.
A static site offers people no reason to come check it out regularly, so it provides fewer opportunities to keep your company top of mind or to let people know about new products or services.
Better meet your customer’s needs.
– Want to know if your products and services are satisfactory? Or what new thing you can offer to get more sales? A blog is an opportunity to engage in a conversation directly with the people who can answer those questions.
It makes it easier to stay on top of changes in the marketplace as they happen. Best of all, it’s cheap to do!