4 Simple Steps to Sell your Products with Email Marketing

by alicia on September 5, 2012

Email Marketing - Aweber

Let’s clarify what’s email marketing. It must not be confused or regarded as spam, for both are different things. Spam is unsolicited email; in other words, you did not ask to be included in the mailing list and the sender had simply obtained your email address from online sources or anywhere else.

On the other hand, you had opted in for a newsletter or a subscription list due to an interest in the product or company. Therefore, since you had indicated interest, the company has sent you materials that they think you would be interested in.

Email marketing has indeed gained popularity with almost everyone having reliable email access these days. With the influx of smartphones and tablets, more are accessing their emails on the go.

This makes email marketing a very powerful tool in promoting your products and services. However, just how do you use email marketing to reach out to your potential customers? Here’s how-to in a few simple steps:

1. Get an email marketing software

- Without a software to help you, you will need to collect email addresses yourself, email each of these potential customers and respond with a reply. Just imagine how difficult that would be… well, it is impossible to do these manually on a long term basis.

By getting a software such as from Aweber, these tasks will be automated, leaving you time to do other tasks which are more central to your business and website.

I currently use Aweber for my email marketing and find that they fare well in delivery rate and features available.

Both of these features are important when considering an email marketing software as by the end of the day, we want to ensure that the delivery rate of emails is high and there are also features such as auto-responder, web forms and scheduling options that we can use to ease our tasks!

Alternatively, you can also check out Get Response

2. Build an Emailing List

- Now that we have a great email marketing software in place to reach out to people, we would need to gather the people! Don’t “steal” people’s email address if you see it somewhere; your credibility and reputation only goes down the drain when they received unwelcomed emails.

Instead, use an opt-in form. Put one after each article as people might be interested in what you write to continue receiving updates. You can also put a pop-up form to intercept readers when they arrive at your home page or any particular page.

Also, you can offer freebies to encourage people to sign up. Give something like an e-book or a credit coupon so that they will get a little discount if they buy something from your site. You’d benefit again because now they will (likely to) return to use their coupons!

3. Connect with your subscribers

- The work doesn’t stop after your subscribers have signed up. You need to communicate with them to build a relationship.

The first email that you should send out (with the aid of a software, of course) should be delivered as soon as the person opts in. Send a second email containing something the subscriber would find valuable and finally, send the next one a week after that.

Don’t wait too long to send emails to your readers as they might think it is useless to sign up if they don’t receive anything!

4. Start marketing

- Now it is time to get down to business. Start to promote your products or services with subtle emails. Make sure the emails are concise, easy to read and are not sent too frequent.

You could insert useful tips in the emails too so that your fans will look forward to receiving the emails and will not feel as though you are only interested in selling something to them.

Tips: Use the scheduler in your Aweber software to schedule the frequency of sending out these emails.

Aweber Trial Offer starts at less than $1 – Click here for $1 Trial Offer

There you have it – 4 simple steps to help you sell your products or services via emails. A lot of companies do this nowadays either to promote their products or simply to build a relationship with their customers by offering updates or news.

Either way, you are creating awareness of your brand which will benefit your business at the end of the day.

Image credit: TeamStickerGiant

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Article by Alicia

Alicia is a professional web designer who likes beautiful websites. Her latest blog is 100WPthemes.com - a website where she shares beautiful WordPress themes and templates. Alicia's favorite WordPress theme designer is Elegant Themes. Check out her cool articles and you will know why!

Alicia has written 5 awesome articles for this blog.

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{ 17 comments }

Estate Agents in Enfield September 5, 2012 at 11:01 am

Email marketing is now a days fast and fast growth so good business…

Brooklyn Reyes September 5, 2012 at 5:56 pm

Great article and tips. I will be referencing them. I found a website that offers the software for free. Are there advantages to paying for Aweber vs a free service?

Thank you!

ZK September 6, 2012 at 10:45 am

which are the free email software tools , can you share with us. If you want to build a serious online business invest in a good email marketing tool.

Alicia September 8, 2012 at 1:18 pm

I agree with ZK. Can you share with us what free email marketing software you are referring to?

But, usually free software do not come with good support, reliable service and long term upgrades… So, if you are serious about building a business, do invest in a good software such as Aweber or GetResponse.

Web Designer Newcastle September 6, 2012 at 2:11 am

Email Marketing truly is effective. We started our email marketing about 3 months ago and have gotten good results ever since, what made it more effective is that we had a good list of emails to send to.

Sam@Goa Trip September 6, 2012 at 3:01 am

This is old but nice one idea to get good response from your emails contact and for that you should have good numbers of email address. So go for “”Get an email marketing software”” without waste anymore time.

Jasmine September 6, 2012 at 3:28 am

Great email marketing tips. I also love Aweber, it’s easy to setup, easy to use and has good features.

Global Advertising Media September 6, 2012 at 6:58 am

I think “Google Ads” is much better than Email Marketing…..:)

Alicia September 8, 2012 at 1:20 pm

These are two different things. You can advertise with Google ads, but email marketing is another channel where you can get business from.

steve@Hire Php Programmer September 6, 2012 at 8:16 am

Email marketing is direct way to reach at people personally. For Email marketing which software is useful more? And that software also provides any kind of Emailing list data ?

Alicia September 8, 2012 at 1:21 pm

Use Aweber or GetResponse. Both are highly recommended by many professionals.

steve@Hire Php Programmer September 10, 2012 at 2:37 am

Yup, Thank you very much Alicia for your great support.

Magento development September 7, 2012 at 2:34 am

Thanks for the useful tips. Providing e-book or credit card coupon is a very good idea.

Nick Stamoulis September 7, 2012 at 3:30 pm

A great way to connect with your subscribers is to embed your social media links into your e-newsletter. That way your audience can stay connected with you on a variety of platforms, and even share your content. Expanding your social media reach is a great way to get new subscribers to your e-newsletter too.

Mallikarjuna September 8, 2012 at 6:59 am

Thanks for the useful tips. Providing e-book or credit card coupon is a very good idea.

Ray W. September 9, 2012 at 7:39 am

Lots of info! Thanks. Actually marketing with email truly is beneficial. We began our e-mail marketing with regards to 7 months in the past and also have obtained accomplishment ever since, precisely what managed to get more effective will be that we had a good listing of emails.

Jasmine September 17, 2012 at 12:54 am

Email marketing is so important these days that, you might not go far in your online venture if you didn’t have a proper email marketing plan in place. Thus, do learn how email marketing is done, or get a professional to help you. Aweber is a good start for this!

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